How to get your phone to ring more often?
We recently conducted a case study compiling a few years worth of data from roofing contractors in 4 different networks that we work for, and we concluded that a properly optimized website with a good digital marketing strategy typically brings at least 35% of all leads. That would be a minimal number for companies who are known in their areas of work. However, newer companies that are not well-known in their local area can typically get between 60% an 80% of all their leads from the web.
What you need to do to get these numbers is a good internet marketing company with a comprehensive program offering quality web development, SEO, Social Media and Local Search support to generate website leads. PPC and Social Advertising services can be used to boost exposure and generate additional leads. And no, you cannot do this on your own. This is a common mistake business owners do; they overestimate their ability to market their business online. Social Media Marketing, PPC, and let alone SEO is not something that can be learned over night, these marketing segments require expert handle and care. Just like you wouldn’t let your cable guy install your roof, you should leave this to someone else. By doing this by yourself, you often do a lot more damage than good to your business.
So what should you do?
Online marketing services can get pricey at times, but again, with no investment, there is no profit. We suggest you start by figuring out the height of your budget for generating leads online. Then you will be able to negotiate a deal with your agency of choice. Have in mind that if your online actions are efficient and your page is optimized, you can save up a lot of money on marketing your business.
For example, we offer our clients a complete website rebuild, this will usually set you back for a few thousand dollars, and you normally wait a few months for your new page. We do it in one week, for a price of $500. Now you ask why. Because most websites are not optimized correctly, and if you build a website with optimization in mind, your later efforts in generating leads are much easier, and in the long run, much cheaper.
Besides their website, our clients usually report getting great results and many leads from social media platforms. Having a good website is one thing, but also having an active presence on social media is what drives traffic onto your website. These days, there is no point in doing one without the other as they are both heavily interconnected. So by combining multiple online marketing tools, and setting up a proper strategy, together we are able to increase the numbers of leads and boost conversion rates.