Best way to market your roofing business
If you own a roofing company that offers residential as well as commercial roofing service, then you already know that you can’t just rely on your skill and experience to secure the constant flow of new clients. If you focus more on commercial roofs and if you work with construction project managers then you should shift all of your efforts into building long-lasting relationships and networking. On the other hand, if you are focused more on residential roofing then you probably know that quality workmanship and great customer-contractor relations will secure you excellent referrals which will bring in even more business for your company. So how to make your business stand out among others using marketing?
Offer something unique
Best marketing message you can send is to let people know that services that you offer are better than the services from other companies. You have to let them know that with you, they will receive things other roofers can’t offer them. You can provide them with free inspection or even free patching once you replace their roof. If you are in the residential roofing business, you need to let your clients know that you care for them and that you are ready to address any concerns they might have. This will show them that you care for your clients and that you know what you are doing. You probably know what your competition has to offer so make sure to inform your potential customers that there are things which you can do cheaper, quicker or better than them. Don’t forget to list years of experience and referrals when marketing your business.
You need to find out who would be your ideal client. Once you have that picture in your head, you can focus your efforts on particular areas of marketing that requires roofing services. If you don’t do that, you can end up spending thousands of dollars in the wrong direction. You can end up marketing to an entirely wrong group of people that don’t need your services. You can spend far less money and get much better results if you market to the right group of individuals. You need to become a detective and find out the age of buildings or homes, business or household income, and you need to find people who are authorized to make decisions.
If you primarily talk to construction project managers, try to find out anything about the future projects so you can enter your bid. If you are in the residential roofing business, the good idea is to mail or hand out flyers in the neighborhood where you have just completed a roofing project. With a good referral, this will generate an inflow of leads. Don’t forget to list years of experience and referrals on your flyer. When you are working on a project, put signs throughout the neighborhood and don’t forget to put your company logo on your vehicles.
It is 2016, and everyone is online. I mean everyone. You need to have a business website where you can list all of your services, expertise and where you can build your credibility. Make sure that you include testimonials from past clients, albums with before and after photos of completed roofing projects and list details of roofing products and materials you offer. Hire specialist to place your business site high on the first page of Google search engine. Start your social networking pages such as Facebook, Twitter, and Google+. You can build your audience and advertise there, which can bring in more leads.