Google allows local business owners to provide information about their business by using schema.org. Schema markup is a code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.

By providing properties with values, a business can now provide Google with information about things like:

  • business’s name
  • address
  • telephone number
  • location
  • hours operation
  • geo location
  • Google maps

By providing these data, you are providing Google with information that they want to know.

Visitors won’t be able to tell that a business is using schema unless they view the source code of the website. That is why I said you are using Google Language because only Google can see that information.

Do you know that only 10% of all websites are using schema?

Here you can generate your own schema and implement it on your website:

http://www.microdatagenerator.com/local-business-schema/

Here you can test if your schema is correct:

https://developers.google.com/structured-data/testing-tool/

Every detail that you can provide search engines through your markup is another step towards helping them understand even more about your business, and everything that you can help them understand can only help your local SEO efforts.

Any questions? Leave a comment and I’ll answer them!

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