In today’s world, it is crucial for you to use some form of digital marketing if you want to grow your business successfully. The majority of the population are connecting via the internet, so even if you are not using digital marketing techniques offline, it is important to implement some internet marketing strategies.
However, with so many different tools available it is not always easy to establish which internet marketing tools you should be using for your business. In some cases, it can even count in your favor to make use of a professional to create a successful online presence for you. But if you want to optimize your business online yourself, then here are a couple of internet marketing tools to help your business get on the right track.
Implementing email marketing strategies from day one is essential. MailChimp can make the process of starting an email marketing campaign easy. Even if you have as little as 2000 subscribers, you can start with a free plan when signing up with MailChimp.
Crazy Egg is a tool that analyzes your site and provides you with visual information on how visitors use your site.
Google Alerts with Talkwalker
While Google Alerts are great to use when it comes to reviewing mentions of your brand, Talkwalker will also track social media mentions. By using this tool, you can monitor when your brand, competitors or campaign hashtags on various social media platforms are mentioned as well.
Google My Business
You can create a post with an image to the Google my Business page which allows people to know a little more about your business in the form of a short post.
If you want to research your competition, then SpyFu is a great tool to use. You will be able to see the most valuable organic keywords, inbound clicks and more of your competitors. This will allow you to find gaps in their marketing strategy and give you insight on how you can close those gaps.
Social media plays a significant role in a successful company, but it can also be very time-consuming. Hootsuite will let you schedule social media post in advance which can save you a lot of time. There will be no need to visit each platform individually as you can reply to comments and mentions through the Hootsuite dashboard.
There are many more features to Hootsuite which will allow you to manage your social media accounts, including identifying influencers for your marketing strategy.
Being able to analyze how your business is doing will allow you to tweak your marketing techniques to get better results. Google analytics will give great insight into the action of every visitor to your site, demographics, traffic sources, and more. This will allow you to plan your online marketing better.
If you want to understand what content performs best in search engines, then you can rely on BuzzSumo for that information. By using this tools, you will be able to learn more about your specific market because it will provide you with additional data that can be used in your advantage.
You need only a few marketing tools to get started in your online marketing journey or you can hire online marketing experts. Keep in mind that there is no need to implement everything at once or even make use of every single tool out there. It is best to find only a few tools that will be relevant to your business and take full advantage of them if you want to run a successful online marketing presence.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.