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August 2019 Industry Update - Number One Roofing Marketing Agency | Profit Roofing Systems

August 2019 Industry Update

August 2019 Industry Update

Want to know more about the marketing industry? What’s happening and how it may affect you and your roofing business? Keep reading because we’ve got the most recent and relevant insights right here.

Find out in a nutshell what they are!

Search Engine Optimization (SEO)

Google has started testing a new way of showing local search results. The main change is that now an ad is shown first, and below are no longer static organic results but a carousel that is swiped.

In other news, the latest studies have shown that businesses with more reviews, star ratings, and listings on multiple sites will generate a higher revenue (up to 58%), as well as that there is a strong correlation between the number of photos you have on Google My Business and your local search performance. This means the more photos you have, the more website visits, phone calls, and views of Maps you’ll generate.

In the last few months, there were also some indexing problems that may have affected the traffic to your websites, and which Google has further addressed. There was a glitch during one of their index updates, which was eventually fixed, and going forward, Google promised to address any issues more promptly.

For more information, check full articles:


Google Ads 

An exciting change was brought to us last month concerning Google Ads. They are now available in the form of a new and more engaging visual format – Gallery Ads. This image-based ad can include up to 8 images, with a unique caption for each.

In addition to that, Google has also been pushing towards automating the bidding process as much as possible, which, according to them, will maximize your conversion value and help optimize your budget. 

For more information, check full articles:


Facebook Ads 

Facebook has been doing some maintenance and announced a big cleanup of the interest targets. As they emphasize, this shouldn’t affect you very much as most of those targets are outdated and very rarely used, and the cleanup will even make interest selection easier and more manageable.

As of the end of August, your mobile Facebook Ads will also become smaller to match the new mobile Facebook design and improve user experience. Two key changes include a smaller aspect ratio (i.e. smaller image) and fewer lines of primary text – there will only be 3 lines shown before you need to click “See More.”

And finally, Facebook has been testing placing your ads in users’ search results instead of the News Feed, determining their potential benefits for businesses. Hopefully, there will be plenty and we’ll see them in the near future.

For more information, check full articles:

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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