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February 2020 Industry Update - Number One Roofing Marketing Agency | Profit Roofing Systems

February 2020 Industry Update


It seems like Google never takes a break from changes and updates! Last month, Google celebrated two anniversaries and released some big updates and great new features to mark the occasions!

There were also some penalties thrown around just to even things out, but at least your Google Ads were safe from any changes and updates this past month. 

So, what exactly has been going on, will your rankings be OK, and who exactly may have been penalized? Read on to find out!

Google is cracking down on link building campaigns, particularly guest posting.

So, if you’ve received a penalty, it probably means that you’re working with a shady roofing marketing agency that’s either using outdated and bad tactics, or that’s not actively keeping up with industry changes.

Guest posting is still a good link building tactic, but it has to be done by an agency that knows what it’s doing.


When it comes to links to your websites, there have also been some important updates. If you remember, a few months ago, Google announced that it will change the way it evaluates links, which we mentioned here.

Now, it’s released the second part of the update, which rolled out on March 1, 2020. It will affect all webs with backlinks.

It’s still not known to what extent, but it is important to keep track and react accordingly to any changes in rankings

And now for some great news! You’ll love your iPhone’s Siri even more now! 

Google has now made it possible to conduct searches via your assistant Siri. With a simple voice command, Siri will now google any information you need.

And this is great news for all roofers that have Local Services Ads. Why? Because if the users are looking for a local roofer, Siri will get all the information from your Local Services Ads and get you right in front of your customers. 

Google Maps are also very important for local searches, if not the most important when it comes to your roofing business. And just recently, they celebrated their 15th birthday!  

To mark this big anniversary, Google refreshed the app with a new icon and some cool new features, such as Contribute. This feature allows users to share local knowledge about roads, addresses, missing places, business reviews, and photos.

While this may be great, there’s another side to it, too. Users can now report fake listings and increase Google’s crackdown on fake Google Maps even more than before. Just this past month, a ton of listings was already suspended.  

The second big anniversary at Google last month was 9 years since the Panda algorithm rolled out – one of the biggest and most important changes for web rankings and SEO.

To mark this occasion, there was yet another Google Maps-related update. 

Maps are becoming one of Google’s most profitable services, which is probably why they’ve been in the center of things lately. There are even rumors that it will become a paid service.

All in all, it’s becoming increasingly hard to rank there or open a listing, and with this new update, there were additional fluctuations in the rankings of local business listings on Google Maps.

For more information, check full articles:

Even though most of the focus has been on Google and SEO this past month, there were also a few changes with Facebook Ads that need to be addressed as they may affect your roofing ad campaigns.

Facebook rolled out a new tool called “Clear History”, which does exactly what it says – allows users to clear the search history data that Facebook has stored.

If users choose to delete this data, it may affect your retargeting campaigns. The ads won’t be able to target those users based on their search history anymore.

At this moment, it’s hard to predict to what extent this will affect your campaigns because it will primarily depend on the users’ decision to clear their search history or not.

 For more information, check the full article: 

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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