To answer this burning question, we put some serious effort into research. We diligently analyzed the experiences of 246 roofers with the services that pages such as HomeAdvisor, Angie’s List, Houzz, and Porch offer.
We went to hell and back cause we knew the truth is out there… 🙂
Read on to see what we found out.
How Do These Services Work?
Simply put, HomeAdvisor is a service or an agency that matches a consumer with a contractor that provides a product or a service that they need.
And how do they sell themselves to you?
Bottom line, they tell you that they have a lot of leads in your area and from your niche, and once you pay them the money – a membership fee and a fee for each lead – you just need to sit and wait for your leads.
And will you live to see the moment when they get you your leads? Nobody fucking knows. It’s a matter of luck, I guess.
What we found out during our research is that they either send you bogus or low-quality leads and charge the hell out of them, or they simply take your money and you never hear from them again.
If that isn’t a scam, I don’t know what the hell is.
And if you think you will get any kind of refund or apology from them, you are gravely mistaken.
In the light of what we just said, this would probably be a more accurate description of how they operate:
So Why Do Roofers Go With Them?
Leads, leads, leads…
Sometimes it’s difficult to get new AND quality leads that using crappy services like Home Advisor starts to seem like a good idea.
This is especially the case if you’re just starting out in the roofing niche. After investing a lot of money into starting your own business, you definitely need cash to start flowing in as soon as possible.
In these situations, you WANT to believe these services will give you a good bang for your buck. But, as we all know it too well – if something sounds too good to be true, then it usually is.
These experiences illustrate the point pretty well:
One of the marketing tricks that pages like Home Advisor and Angie’s List use to make you give them your money is that they will serve as a reliable source of client reviews that will help you stand out from the competition if you do a decent job.
And then you figure this out:
Are There Any Satisfied HomeAdvisor Users?
Of course, there are occasional good reviews, a job well done, a match made in heaven – but there has to be, doesn’t it? How the hell else would they attract any number of subscribers and get users to enlist on their directories?
Good reviews and successful matches are exceptions that confirm the rule. Every once in a while they have to do what they say they do in order to stay in business.
So the question is, to trust them or not?
As one roofer so eloquently put it:
Is subscribing to these scam services a smart move?
Home Advisor and its pals are really nothing more than niche directories at best. They’ve created an audience and they make money by renting access to that audience – the key word being “renting.” They can’t guarantee you’ll get the leads, and the leads you do receive, you don’t own yourself.
All in all, with these kinds of services, you don’t own the leads, you are not generating your own assets, and it is only a short-term solution, if it ever works.
Their only guarantee is that they will take your money.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.