November 2019 Industry Update - Number One Roofing Marketing Agency | Profit Roofing Systems

November 2019 Industry Update

November 2019 Industry Update

What’s up roofers?

Did you know that Google has released a game-changing new option for targeting your potential clients with paid ads?

Read on to find out all about it and learn what other exciting changes happened lately.

Google Ads 

Google Ads has released an update that will allow you to target your potential clients more precisely than ever before

This new option is called Combined Audience Targeting and it is a real game-changer because, for the first time, it allows you to go into real detail when it comes to choosing who to show your ads to. 

But that’s not all!

Google Ads Editor has also been updated with some cool new features that will allow you to manage your campaigns more efficiently and maximize your budget.

New types of campaigns have also been added so it is now possible to run engagement and discovery campaigns.

For more information, check out full articles:

Search Engine Optimization (SEO)

It’s been a bit bumpy on Google Maps recently  due to the latest Google update. You, too, probably experienced some smaller or larger dips in terms of your Google Maps rankings. 

You can blame it all on neural matching! It’s a fancy word that essentially means Google can now better understand your potential customers’ queries and show you in search results more frequently.  

Anyway, if your website is properly optimized, your rankings should have recovered very quickly. If not, you know how they say…



In addition to that, Google also confirmed a few minor algorithm updates that have left some winners and some losers in terms of rankings and traffic.

There are also some good news from Google Maps! They’ve introduced a new option that will now allow businesses to add a custom list of their specific services.

This means that your customers will now find you and your roofing services more easily and you will get much more relevant Google Maps leads for the services you’re offering. 

Another good news is that Google has added a website speed report to their Search Console

This now makes it much easier to identify pages on your website that have speed performance issues so they can be addressed quickly.

Remember, speed is important! It is important for user experience and therefore affects your rankings.

For more information, check out full articles:

    Facebook Ads 

    If you were wondering why you couldn’t access Facebook on November 28, it’s not you!

    Facebook has confirmed that there was a major outage on a global scale and it is looking into it.

    Outage aside, there has also been some good news from Facebook! 

    With the new dynamic ad features, you can now tailor your Facebook ads to your customers’ individual preferences.

    This means that one ad can be shown in different formats to different users, based on their previous activity.  

    For example, if a user prefers carousel ads, then that’s how you can choose to  serve them your ads! 

    And it is not only the ad format that can be customized and tailored but also the headline, primary text, and description.

    A great way to appeal to potential clients and get them to click on that ad!

    For more information, check out full articles:

    Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

    If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

    Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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