Main problems every roofing company faces
Roofing is an old industry. From the beginning of time, there was a need for a roof over our heads and since then, there are people who provide that exact service. Numerous roofing companies have closed their doors for business over the past few decades. That is not so strange because being a roofer requires hard work whether you are an employee or the owner. Yes, it is a hard job, and people will often ask roofers why do they still do what they do? The answer to that question is often the same; because you love what you do and because you help people. And of course, there’s money in the business. After all, you are providing your clients with professional service backed by your skill and years of experience. Nothing great comes easy in life, especially if you are in the roofing industry. But if you sink your teeth into it, you will receive great rewards in the long run.
In this blog post, I will address the main problems every roofing company faces sooner or later.
Price
There is not much to tell about this, so I will make it short and clear – balance your price. This doesn’t mean that you have to sell yourself cheap, this means that you should find that “sweet spot” where you will be able to attract new clients by fair pricing and still enough money. Before every roofing project, you need to do your math and figure out how much money will you need to cover all expenses and stay well above zero.
Competition
Competition is high in the roofing industry in the United States. There are well over 95,000 roofing companies active throughout the nation. If you are in the roofing business, then you know how things can get competitive. Don’t get scared by it. There are ways to position yourself ahead of anyone else, just like in any other industry. It is up to you how you will advertise your business, but just remember, we are living in a world where people spend most of their time on the internet, which leads us to the next thing.
Marketing
Over the past decade, many things have changed about how people receive information and how companies advertise. Roofers often lose business because they are advertising like it’s 2008 and not 2018. As I said, everything is different today than it was ten years ago. People are connected to the internet, and 85% of the things they see, hear or read are coming from the internet. You can’t expect your marketing to be effective if you advertise yourself in the phone book and not on numerous business pages online. I can talk about this for a couple of more pages, but we don’t have that much time. The most important thing you need to do is to position your business site on the first page of Google in front of other companies and leads will start coming, so yeah, internet marketing for roofers is a must.
Bad reviews and unhappy clients
If you are in the roofing business, then you probably know that things sometimes don’t go as smoothly as planned. Mistakes are sometimes made or they just happen. If it ever comes to any accidents, the right thing to do is to be there for your client. After all, they are the ones who paid you because they believed that you could do the job right. Do the right thing because the reputation of your company is on the line. One bad review can harm your business. If people read or hear bad things about your company, they will hire someone else. Be careful while carrying out any project and always be there for your clients.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.
