Whether it is for the services you provide, products you sell or content you create, sometimes just having a website to market them is not enough. Therefore, specific marketing methods need to be put into action. Google Ads, formerly known as Google AdWords, is one of the ways you can advertise your business with Google Ads.
The majority of searches on Google land on a search result page that includes Google Ads. These ads are not organic. They are paid for by the business. If you want to generate increased consumption of your products or services, then promoting them on Google Ads can be beneficial.
What Are Google Ads?
Google Ads are advertisements which get displayed on the search results pages on Google. You will usually see these ads in your search results above the organic links and at the bottom of the search result page.
In addition to these Search Ads, Google also offers Display Ads, which are shown either in the form of text, images, videos, or in media format, including banner ads. They appear on the Google Display Network, which is a network of websites that run Google Ads. They are comprised of YouTube, Gmail and more than a million Google web display partners, including AdSense and other partner sites that allow text and display ads on their pages.
How Do Google Ads Work?
When you are using Google Ads, you will need to provide a list of keywords that focus on what your business has got to offer. In other words, the keywords are the words that target audiences are most likely to type into their Google Search box when looking to buy a product or a service.
Each business will then bid on specific keywords which is based on how much they are willing to pay for a user to click on their ad. The quality of the proposed ad and the bid amount will determine which ads will appear on the search engine result pages. Every time a user clicks on that specific ad, the business will pay a certain amount which is known as the cost per click (CPC).
What Is the Google Ads Auction?
Google has an auction system when it comes to choosing the ads. So every time a user runs a search with specific keywords on Google, a Google Ads auction is set into action, and the winner of the auction will have their ad appear within that particular search for those relevant keywords.
If you want to win the Google Ads auction, then you will need to optimize your quality score and bid amount. Many factors can affect your quality score. Your primary goal should be to have a high-quality score, which will give you a better ad position in conjunction with your bid amount.
How Much Do Google Ads Cost?
The amount that you will pay for a Google Ad will depend on a couple of factors, like how competitive your keywords and industry are, your geographic location, the quality of your ad, etc.
Conclusion
While organic traffic is excellent and ranking on the first page of Google through SEO methods is terrific for the long run, sometimes one needs a head-start which can be done through Google Ads. Google Ads are a great way to put your product or service in front of your potential customers which can bring in many leads, plenty of conversions and they can be essential for your online success.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.
