If you want to attract traffic to your website and increase your conversion rates, it is essential for you to be found among the first results of the search engines. While SEO is great for gaining organic traffic, Google Ads are crucial for your online success due to various reason.
Gain Immediate Exposure
If you have a new business and website, it can take months before your site can earn authority and links through SEO. However, if you use Google Ads, you do not have to wait a long time to see results.
SEO is vital to implement if you want to get organic traffic, but in the meantime, you can get impressions and clicks immediately through the help of Google Ads.
Google Ads Takes Less Effort
SEO does not only take a long time to get you results, but you will have to put in lots of work and it will probably take plenty of trial and error. If you already have a good idea on who your target audience is, then setting up an ad campaign is not that complicated.
You can have fun and be creative while creating your ad campaign and expect your PPC to bring in roofing leads without too much effort.
Provides You with a Better Keyword Analysis
To set up a Google Ads campaign, you will have to provide keywords for which your ad will rank. This also gives you an excellent opportunity to see which keywords or audience is worth pursuing through organic search.
If you notice that specific keywords perform well on your ad, then you will know they are a good fit for when you try and rank through SEO. As a bonus, you will also have a better idea of which type of content you should be creating.
Get Placed in Front of Your Target Audience
You will have plenty of options to customize your campaigns and ads to your needs. Through this, you can reach exactly the type of people you intend. By using specific keyword match types, your ad will be displayed to people who search for an exact keyword, which will filter out traffic for general terms.
You also get to narrow your audience by location, time of day, language, and more. Google Ads will also help you reach that audience who does not use other partner sites like for example Gmail and YouTube.
You Won’t Fall Behind
Google Ads are becoming a significant part of search engine marketing, which means that your competitors are most likely already using sponsored ads to get them at the top of search results. If you are not using Google Ads to outrank your competition, it might hurt your conversion.
While good SEO strategies are still an excellent way to out-rank those in a similar field, Google Ads will give you a better click-through rate. And if by any chance your competition is not using sponsored ads, it will place you in a much better position.
Various Ad Formats
Google Ads have various listing options, including in-video ads on YouTube. Choices like these give you the ability to stand out and develop more engaging advertisements which are more likely to get more clicks.
This also gives you the opportunity to place your ads on other platforms if you suspect your audience is searching somewhere else.
It Can Be Less Expensive
We all know the saying “time is money” and when it comes to gaining organic traffic, that valuable time you spend on building your online presence will not necessarily bring you conversions in return.
However, when you run an ad campaign your chances to convert and make money are better. Luckily, Google Ads do not have to be expensive as one can get started on Google Ads at lower rates and you have the option to set up a limit so that you do not blow your entire budget on advertising.
Regardless of what many people believe, sponsored ads on Google have been proven to have a high click-through rate. Therefore, you do not have to be scared that your ad will not provide you with a lot of traffic.
Google Ads are being placed in front of organic results, which gives you a better opportunity to be seen and sell your service or product to the market of your choice. Keep in mind that even though Google Ads will bring you fast results, SEO is still needed to rank organically.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.