I’m writing this post because I’m tired. I’m tired of these f***ing agencies’ messing up campaigns because they don’t know how to advertise properly. In the last 6 months, somewhere around 120 roofers scheduled a free strategy session with me to talk about how can I help them scale their company.
Want to know what their main problem was?
98% of them had already been scammed by some internet guru that promised he will own Google for them
45% of them got scammed more than two times (!!)
How is that possible?! What are these companies doing?! Well, let me tell you – they’re making money off of you. And you? You are losing money to them.
If you are reading this and a similar thing has happened to you, I’ll tell you right now – it’s not you, it’s them and I f***ing hate them!
I’ll break it down for you and in the end, you’ll feel the same (if you don’t already).
Issue #1 – No Experience
50% of ALL marketing agencies don’t know how to pull it off
Basically, these agencies are ignorant. They simply decide to go into roofing and in the end, don’t know what hit them.
And roofers are the ones that take the hardest hit.
The main issue for you as a roofer is that when you sign up with an agency that doesn’t have prior experience in the roofing industry, you don’t stand a chance
It’s because the roofing industry and the market are extremely competitive. And all those who are not in it every single day – they just don’t know it. Or they don’t care enough to do some proper research and see what they are getting into.
So, what ends up happening? They just half-ass their work, throw something out there, and think (or hope) it will work.
When it doesn’t, they go into panic mode, they start changing things, testing things… By that time, the campaign is already 3-4 months in with no results.
Money is wasted, time is wasted, and you are starting from scratch – again.
Roofing should be done in a very specific, targeted way – there are a million things to be aware of. Each city and each state has dozens, if not hundreds of roofers that are fighting for the same people.
You need experience to know how to juggle it all, you need to know how customers think, what they want, you need to know how internet marketing works, what matters and what doesn’t, you need to dedicate time and money – a substantial amount of both – in order to produce some results.
Bottom line, you need to care and you need to know your shit.
Issue #2 – Can’t Keep Up
There are also some online marketing agencies that are, let’s say, half-legit. What do I mean by this?
Well, these would be the agencies that have been in the business for a while and that had some success back in the day. The keyword being “back in the day.”
Relying on former glory won’t cut it here. Internet marketing is as changeable as the hours in the day. You need to keep up, you need to know what’s going on, what’s new, what works NOW.
You have a ton of agencies that performed really well 4, 5 or even more years ago. But online marketing is NOT like riding a bike. You don’t just learn it once and you’re good to go. You learn it constantly, you upgrade your knowledge and your methods all the time. You keep up with the times.
BUT as you probably know, PEOPLE ARE LAZY and egoistic. Nobody wants to admit they don’t know everything, nobody wants to take some time and learn.
People don’t realize that success comes with constant learning, working on yourself and your craft. Standing in one place will never get you anywhere – both literally and metaphorically.
Google and Facebook are changing every single week – just google “Google algorithm updates” and you’ll see. Or, check out this graph from RankRanger that portrays the situation pretty damn well:
So how can you expect to do anything remotely successful if you rely on your skills and knowledge from 5 years ago or even from a year ago?!
If you aren’t constantly learning and testing new shit you are basically a dinosaur in a matter of 12 months. Not to mention what happens in 4 or 5 years. (You’re probably a fossil by then.)
Issue #3 – Scammers All Around
As you’ve seen by now, sometimes the marketing agencies are simply ignorant by nature, inexperienced, etc. They get into the roofing market not knowing what hit them basically.
But other times, they are ignorant ON PURPOSE. Their main goal is to rip you off and scam the hell out of you.
Up to 30% of agencies are pure SCAMMERS
That’s right, there are agencies that I talked to or whose services I actually tested and I can tell you first-hand that they don’t actually do anything.
How do they operate then? How do they get you?
Well, most of them do SEO and SEO takes time. It is a process. And this is exactly where they catch you. These scam agencies hide behind the fact that SEO takes time and every time you ask about results, their answer is “I need more time” or some crap like that.
It may sound like a legit answer, after all, it is a long process and it takes a while to get some visible results. But real agencies will provide you with reports, with some kind of proof of progress, of what they’ve been doing.
Real agencies don’t hide behind anything. They give you the truth, they say how it is, and they make good on their promises. They give you results and not crap.
What’s the Solution?
You need to work with an agency that has prior experience with roofing contractors. You need to double check their case studies (if they don’t have any case studies RUUUUUN).
And you need to check their reviews. See if there are any negative ones, what exactly people are saying and stuff like that. If people were scammed, they will not hesitate to write about it and try to warn others, so make sure to read them through.
Also, try posting about them in a few Facebook roofing groups. If they are legit, people will back it up.
When it comes to my experience with other agencies and marketers, I only know one guy that I can vouch for but he only does Google Ads and that’s it (and to be honest, there is only so much you do with just Google Ads). I know one more guy that’s heavily into commercial roofing. He is also very exclusive and does only commercial, but I’ve heard some nice things about him
Everybody else: I have zero respect for them.
If you want real results, join the MADMAT system and let us work our magic for you.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.