Roofing Services Need SEO Tools! Here’s Why!

Roofing Services Need SEO Tools! Here’s Why!

If you provide roofing services, you may be concerned with the lack of leads you are getting. Any roofing business knows that you must always look for new clients, which can be quite difficult. If you are worried, this may be because you forgot the most important tool in any roofing services business: SEO tools. 

To get quality, organic leads, you need to make sure that you have an SEO-friendly website and social media presence. 

Benefits of SEO Tools for Roofing Services 

Here are just some of the benefits that you can get from roofing SEO:

  • Higher traffic on the website 
  • Better engagement 
  • Higher conversions 
  • Quality leads that have a greater potential of converting 
  • Cost-effective client attainment 
  • Better brand awareness and recognition
  • Greater customer loyalty 
  • Rank higher on search engines 

Why Hire Professional for Roofing SEO?

When you are running a roofing services business, you may not have the time to carefully study how to implement and use SEO tools. Professionals whose specialization lies in roofing services, SEO for roofers can actually help you rise above the competition much more easily. 

Keeping track of changing algorithms and marketing techniques are only something that experts can do. Profit Roofing Systems can help you create a localized SEO, which can bring you better leads and customers. If you want your roofing services business to grow, you have to use SEO tools effectively. 

COVID-19 Industry Update

COVID-19 Industry Update

How has COVID-19 pandemic changed the roofing market? How has your roofing business been affected? Where can you go from here? 

And what are those grants that Facebook and Google have been throwing around? 

We have all the info you’ll need right here!

First things first. Let’s see what those ad grants are all about. 

So, as the global health and financial crisis have hit most of the globe, Facebook concluded that giving out a little financial support could go a long way in helping small businesses get back on their feet. 

To be more precise, we’re talking about $100M in cash grants and ad credits to help during this challenging time.

The eligibility criteria are already out and they are not very restrictive so most of you could probably get your piece of the pie.

In response to the COVID-19 outbreak, they are also letting you announce temporary service changes on your Facebook Page and in searches on Facebook, so that your clients can clearly see how and when you will be working during the outbreak.   

Now, when it comes to your ad campaigns, there have been a few changes that may affect them, too. 

Facebook itself had to introduce some changes into their day-to-day work due to the outbreak, i.e. start working remotely, out of office.

This inevitably comes with some small hiccups, such as delays and errors in ad reviews.

And to avoid this, you should simply submit the ads for approval long before you actually need them, to have them ready on time.

Facebook is also fighting exploitation of certain products by banning face mask ads, hand sanitizer, test kits and similar ads, as well as the spread of misinformation by introducing the option to quickly research claims seen in Messenger online.

And when it comes to seeing your Messenger, you can now enjoy its new simplified design that Facebook introduced along with a new feature for Facebook story creation – the “Mood” creation mode.

This could come in handy for sharing customer reviews for example or some other exciting news.

And one last change that can help you grab your users’ attention is the option to convert regular 2D Images into 3D!

They will even appear to be of higher quality and will undoubtedly increase your engagement.

For more information, check full articles:

Google is also doing its part in helping SMBs get through this pandemic more easily.

They are handing out as much as $340 million in credits for Google Ads, which can be used throughout 2020 across any of Google’s advertising platforms.

The credits will appear automatically on your dashboard, so you don’t have to go through any application process, but the catch is, however, that you have to be an existing advertiser.

In other words, if you haven’t run any Google Ads before, you will not be offered these credits.

One of the reasons why Google is helping out in ad credits is that many businesses affected by the COVID-19 have decided to pause their campaigns and take a step back.

Everyone is treading lightly and being extra cautious with how they spend their money.

This, however, has resulted in much lower ad spend, which has, in turn, led to ad prices plummeting to an all-time low

This is expected to last until the second half of the year, because analysts believe that many are simply shifting their budgets to the second half of the year, which will drive up competition and prices.

You may want to use this opportunity then, while the prices are very low and there is very little competition to advertise harder than before and get out of this crisis on top.

After all, you won’t be charged for ads that people don’t click on.

For more information, check full articles:

Despite the crisis, Google is advising businesses to only limit and NOT disable their sites during temporary closures, and we couldn’t agree more.

Shutting down your site may have serious long-term consequences for your visibility and undermine all the work that you’ve done.

Now is the time to focus on getting your brand stronger than ever, to work on your site, to stay in touch with your clients, so that it will be easier to resume business once the pandemic subsides.

However, if you decide to temporarily close one of your GMB listings, the good news is that your rankings will not be affected.

Google has introduced the option to mark the listing as temporarily closed if your physical location is shut down, but online it will be treated as an open business.

Apart from that, you can also add additional COVID-19 related updates to your GMB, such as new operating hours, safety precautions that your business is taking, changes to regular service, etc.

Some GMB features, on the other hand, have been temporarily removed or limited, so that Google can prioritize critical health-related services.

Therefore, new reviews, review replies, and Q&As will not be published for now, and any business information edits will be published with delays.

It doesn’t come as a surprise that there have been a lot of changes in Google searches as well.

Trends are changing in an unprecedented manner, as we have found ourselves in some pretty unprecedented circumstances. 

That’s why it’s now more crucial than ever to use Google Trends and see how your industry has changed, what people are googling with regard to roofing, so that you can adapt to the changes. 

But, as always, we’ve got you covered in this area as well and we’re already on top of all the trends and changes that are taking place.

For more information, check full articles:

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

If we can help you with something or you have any additional questions, feel free to contact us anytime!

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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February 2020 Industry Update

February 2020 Industry Update

It seems like Google never takes a break from changes and updates! Last month, Google celebrated two anniversaries and released some big updates and great new features to mark the occasions!

There were also some penalties thrown around just to even things out, but at least your Google Ads were safe from any changes and updates this past month. 

So, what exactly has been going on, will your rankings be OK, and who exactly may have been penalized? Read on to find out!

Google is cracking down on link building campaigns, particularly guest posting.

So, if you’ve received a penalty, it probably means that you’re working with a shady roofing marketing agency that’s either using outdated and bad tactics, or that’s not actively keeping up with industry changes.

Guest posting is still a good link building tactic, but it has to be done by an agency that knows what it’s doing.

When it comes to links to your websites, there have also been some important updates. If you remember, a few months ago, Google announced that it will change the way it evaluates links, which we mentioned here.

Now, it’s released the second part of the update, which rolled out on March 1, 2020. It will affect all webs with backlinks.

It’s still not known to what extent, but it is important to keep track and react accordingly to any changes in rankings

And now for some great news! You’ll love your iPhone’s Siri even more now! 

Google has now made it possible to conduct searches via your assistant Siri. With a simple voice command, Siri will now google any information you need.

And this is great news for all roofers that have Local Services Ads. Why? Because if the users are looking for a local roofer, Siri will get all the information from your Local Services Ads and get you right in front of your customers. 

Google Maps are also very important for local searches, if not the most important when it comes to your roofing business. And just recently, they celebrated their 15th birthday!  

To mark this big anniversary, Google refreshed the app with a new icon and some cool new features, such as Contribute. This feature allows users to share local knowledge about roads, addresses, missing places, business reviews, and photos.

While this may be great, there’s another side to it, too. Users can now report fake listings and increase Google’s crackdown on fake Google Maps even more than before. Just this past month, a ton of listings was already suspended.  

The second big anniversary at Google last month was 9 years since the Panda algorithm rolled out – one of the biggest and most important changes for web rankings and SEO.

To mark this occasion, there was yet another Google Maps-related update. 

Maps are becoming one of Google’s most profitable services, which is probably why they’ve been in the center of things lately. There are even rumors that it will become a paid service.

All in all, it’s becoming increasingly hard to rank there or open a listing, and with this new update, there were additional fluctuations in the rankings of local business listings on Google Maps.

For more information, check full articles:

Even though most of the focus has been on Google and SEO this past month, there were also a few changes with Facebook Ads that need to be addressed as they may affect your roofing ad campaigns.

Facebook rolled out a new tool called “Clear History”, which does exactly what it says – allows users to clear the search history data that Facebook has stored.

If users choose to delete this data, it may affect your retargeting campaigns. The ads won’t be able to target those users based on their search history anymore.

At this moment, it’s hard to predict to what extent this will affect your campaigns because it will primarily depend on the users’ decision to clear their search history or not.

 For more information, check the full article: 

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

Need Help?

If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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January 2020 Industry Update

January 2020 Industry Update

Just when you think everything is going smoothly and the new business year has started off without a hitch, Google comes in and decides to throw a major update at us!

And not only that, but it introduces a bunch of new features and changes, just to keep us occupied and on our toes.

But, as always, our team is on top of everything that’s going on, making the best of every update, and making sure YOU come out even stronger. Here’s what’s been going on. 

So, this core update that Google rolled out is pretty big – impacting all search results on a worldwide scale.

It affected roofers’ rankings both ways – some experienced drops, and some significant increases

This is exactly why it’s crucial to know the marketing game, to update and even predict what works and what doesn’t when it comes to SEO.

 Our roofers are living proof because not only did they come out without a scratch thanks to our SEO strategies, but their rankings skyrocketed! 😎 

 Check the photos below to see how strong the update was and the amazing results that our roofers experienced.

Google is now also bringing back Site Removal option to their Search Console, which is great news because now you’ll be able to remove any of your unwanted sites from the search results.

This will ultimately help you rank better.

Some helpful new features were also added to the Console. For example, you can request the removal of outdated content and track the status of the request.

And through SafeSearch Filtering, you can see which pages on your site have been reported as adult content and filtered out of safe search.

That’s it for the good news part, now let’s see some changes that didn’t really sit right with most of us. 

So, Google decided to update the look of paid and organic search results, adding favicons to the desktop version, basically causing a worldwide outrage.

It looked bad and too cluttered, everyone started complaining, so Google is now removing it and testing the old-new look.

A very important issue has come up here as well – and that’s how Google has been trying for a long time to make the paid ads less visible, pushing them front and center in order to make more money.

This is pretty obvious in the favicon example because with favicons,  paid results are basically indistinguishable from organic results.

This past month Google just kept hitting us with changes and updates, so to wrap things up, one final but equally significant changeweb pages with featured snippets will no longer appear twice on page 1.

This basically means that if you win the featured snippet position, you hold the #1 position. 

So don’t be surprised if you can’t find your site in the search results – go back and check if you’re holding the featured snippet position.

And if that’s not the case, well, we’re very sorry…

For more information, check full articles: 

From Google Ads, we bring only good news!

For the first time ever, bid simulator support will be available for smart bidding campaigns, too, and not just for manual bidding.

Now, you’ll be able to better understand and predict the performance and conversions of your campaign by comparing the targets and the key metrics.

The simulator can, for example, analyze data from the past 7 days and show you what would have happened with a higher target, for example.

With this data and predictions, you can then make adjustments and make your future campaigns even more cost-effective. 

For more information, check full articles: 

Facebook has, on the other hand, introduced some changes that will benefit the audience and the users more, as opposed to the advertisers (boo hoo).

Following this change, users will now be able to hide the ads that target them via Custom Audience, which, in turn, could potentially hurt your campaign performance.

For more information, check full articles: 

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

Need Help?

If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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December 2019 Industry Update

December 2019 Industry Update

The holiday madness is behind us and hopefully, you’ve had enough time to get some rest, relax, spend quality time with your family, and reboot.

Now it’s time to get busy again, so let’s take a look at what’s been going on in the industry lately.

Luckily, December was pretty calm, no big tremors to worry about. Google and Facebook were nice enough to let us enjoy the holidays in peace. 

They mostly released some improvements, with no bigger updates – they left the juicy stuff for January (which you can read about in our next Industry Update).

For now, let’s ease back into business with some light changes, good news, and a few presents from Facebook. Read on!

The holiday spirit made a stop at Facebook as well and left us some presents! Three new tools to help us analyze your campaign results more accurately so that you can eventually reach even more users!

With Cross-Account Reporting, you’ll now have all your data, from all the ad accounts in one place – no more time wasted on building the reports manually. 

You can now also create Custom Metrics and track any additional data or the data that interests you the most – and apply them to all of your reports.

And final present – Conversion Path Reporting, where you can track and analyze what your users did before making a purchase – i.e. which channels and devices they used. This is crucial in discovering the best ways to convert your users.

Now, after showering us with good news, Facebook also announced one that might be more on the bad side – just to even things out. 🙄

    There is not much info yet, but Facebook is planning on limiting the number of ads that your page can run at the same time. We’ll keep an eye on this and see how it affects you once it’s fully rolled out.

    For more information, check full articles:

    Those of you who managed to squeeze in some work during the holidays and went to check your Search Console may have been unpleasantly surprised. Was that a drop in clicks that you saw in December?! 

    Don’t worry, we didn’t slack off, it was only a bug in the reporting!

    And what better way for Google to apologize for this mishap than to make some additional improvements. 

    So, in order to compensate for the inaccurate reporting data, Google updated its Search Console with the ability to report more accurately on indexed pages in the Index Coverage report.

    And that’s not all! You will now also be getting fresher data for both the Search Performance and Discover data reports. They’ll be less than a day old.

    For more information, check full articles: 

    There were some good news with Google Ads as well!

    We’ll now be able to spend less time trying to figure out why certain performance changes happened in your campaign because Google Ads will provide us with explanations

    This means less time spent on diagnostics and more time spent on optimizing your ads, getting you more clicks and clients.

    For more information, check full articles: 

    Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

    If we can help you with something or you have any additional questions, feel free to contact us anytime!

    Need Help?

    If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

    Matt Jacob

    Matt Jacob

    Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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    November 2019 Industry Update

    November 2019 Industry Update

    What’s up roofers?

    Did you know that Google has released a game-changing new option for targeting your potential clients with paid ads?

    Read on to find out all about it and learn what other exciting changes happened lately.

    Google Ads 

    Google Ads has released an update that will allow you to target your potential clients more precisely than ever before

    This new option is called Combined Audience Targeting and it is a real game-changer because, for the first time, it allows you to go into real detail when it comes to choosing who to show your ads to. 

    But that’s not all!

    Google Ads Editor has also been updated with some cool new features that will allow you to manage your campaigns more efficiently and maximize your budget.

    New types of campaigns have also been added so it is now possible to run engagement and discovery campaigns.

    For more information, check out full articles:

    Search Engine Optimization (SEO)

    It’s been a bit bumpy on Google Maps recently  due to the latest Google update. You, too, probably experienced some smaller or larger dips in terms of your Google Maps rankings. 

    You can blame it all on neural matching! It’s a fancy word that essentially means Google can now better understand your potential customers’ queries and show you in search results more frequently.  

    Anyway, if your website is properly optimized, your rankings should have recovered very quickly. If not, you know how they say…

     

    In addition to that, Google also confirmed a few minor algorithm updates that have left some winners and some losers in terms of rankings and traffic.

    There are also some good news from Google Maps! They’ve introduced a new option that will now allow businesses to add a custom list of their specific services.

    This means that your customers will now find you and your roofing services more easily and you will get much more relevant Google Maps leads for the services you’re offering. 

    Another good news is that Google has added a website speed report to their Search Console

    This now makes it much easier to identify pages on your website that have speed performance issues so they can be addressed quickly.

    Remember, speed is important! It is important for user experience and therefore affects your rankings.

    For more information, check out full articles:

      Facebook Ads 

      If you were wondering why you couldn’t access Facebook on November 28, it's not you!

      Facebook has confirmed that there was a major outage on a global scale and it is looking into it.

      Outage aside, there has also been some good news from Facebook! 

      With the new dynamic ad features, you can now tailor your Facebook ads to your customers’ individual preferences.

      This means that one ad can be shown in different formats to different users, based on their previous activity.  

      For example, if a user prefers carousel ads, then that’s how you can choose to  serve them your ads! 

      And it is not only the ad format that can be customized and tailored but also the headline, primary text, and description.

      A great way to appeal to potential clients and get them to click on that ad!

      For more information, check out full articles:

      Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

      Need Help?

      If we can help you scale up your business or you have any questions about what you've just read, feel free to contact us anytime!

      Matt Jacob

      Matt Jacob

      Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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