Why Nobody Has a Money Back Guarantee and We Do (Sort Of)

Why Nobody Has a Money Back Guarantee and We Do (Sort Of)

When it comes to any kind of guarantee when we talk about marketing, it’s important to separate scammers from real marketing agencies. They all have their reasons for (not) giving you guarantees, some legit some not, as you may already know.

You’ve probably had your fair share of encounters with the scammy agencies so it’s pretty much clear that they will not give you any money back guarantee, or results for that matter, but I’ll explain it a bit more.

Then we also have legit agencies on the other side, experienced in the roofing market but that are still very careful with giving you guarantees. What’s their deal?

Find out all about it right here. 😀

#1 – No Experience, No Money Back Guarantee (and No Results)

The internet is basically endless with unlimited opportunities. Every niche is different, every state, every city, and area is different in its own right. 

The problem with marketing agencies that have no experience with the roofing industry is that they will test everything and anything that they can think of in the first 3 months. And they will not know what to expect. They can’t know.    

The same goes for any project they take on for roofers, every ad campaign, they simply don’t know what to expect. For example, when they put out an ad, they are basically going in blind – they can’t and won’t know how people will react and how the ad will perform until the ad itself is already out. 

When it comes to Google, of course you can conduct a competition analysis, but if your competitors use black hat SEO techniques, you just can’t know what to expect until you get into the actual optimization. 

There are generally many unknown factors and a lot of question marks above their heads. Too bad you can’t actually see them – it would save you a world of trouble and loads of $$$.

The point that I’m trying to make is that you have to know what you’re doing. Internet marketing is THE BOMB and it will always bring you at least 5x ROI – that is, if you KNOW WHAT YOU’RE DOING. It’s only a matter of time. The problem is that most agencies have no idea what the f*** they’re doing.

And that is the first reason why you don’t get any money back guarantee. Because they can’t guarantee you anything. They don’t even know themselves how everything will turn out in the end.

#2 – Experienced Agencies that Have Been Burned Before

Let’s shift our perspective a bit here.

There are also internet agencies with experience in roofing that still don’t offer any money back guarantee. Most of them don’t actually. 

Why is that? Because they, too, have been burned 100 times over already. What the hell am I talking about, right? Well, here’s the deal.

The thing is that campaign success also depends on the clients – the roofers. Yes, I mean you. 🙂 

There are a lot of roofing companies, especially small ones or those that need exclusive roofing leads ASAP, that look at internet marketing as their last-ditch effort. Everyone wants 50 or 100 leads right now, in the first month. Which would mean they’d get at least a million $$$ in revenue. Well, these millions don’t just fall from the sky – and that is where the problem lies. Many roofers think they do. 

Online leads are not like referrals and that is what we always tell our clients. With referrals, you basically have a ready customer, willing to drop the $$$ right now. Online leads don’t work that way. With them, you have to put in some effort as well. You need to work those leads, you need to FOLLOW UP on them multiple times. You need to call them as soon as possible, within the first 5 minutes for the best results. That is another crucial thing that we try to teach our clients about. Basically, you need to work! You need to work with us and for those leads that you want. 

And this would be the main reason why even the good and experienced agencies are much more careful with their guarantees. Clients can always say that lead quality is low. But we also know that often, the problem is not in the client per se but in the person working for that client, their staff. 

Luckily, we follow EVERY lead and can even listen to all the calls that our clients get. What we’ve noticed is that very often they don’t even pick up the phone when a call comes in, let alone follow up on that call (the lead) later. 

We had one specific situation like that where WE almost got burned. Here’s what happened.

We had been working with a client for 4 months when one day they basically accused us that our leads are no good, they’re crap, the number of roofing jobs they do has even decreased, and stuff like that. Basically, we f***ed everything up according to them. 

Of course, we decided to get to the bottom of it right away. We analyzed everything and the numbers looked perfectly good on our side, just like the first 3 months. And then – *cue marketing agency turned detective :D* – 24 hours later, a comment on a client’s Facebook post comes in:

Of course, we forwarded it to our client and very soon their office manager got the boot. That’s what I’m talking about when I say you need to follow up on every lead.

Bottom Line

When we talk about internet marketing and generating 50, 100, 200 or more leads in a month, we are talking about millions in revenue. Again, that doesn’t simply fall from the sky. Everything needs to function like a well-oiled machine – from the agency to the client, the sales process, every single thing. If earning millions were easy, everyone would be doing it!

When we remove agencies that are pure scammers, these are the reasons why even the good agencies are overly careful. There are just too many moving pieces. 

 That is why we offer our clients not money back in itself, but we guarantee the number of leads we will generate for them. If the client wants a 100, we’ll guarantee a minimum of 600 leads in 6 months and if for any reason this doesn’t come through, we stop sending invoices to the client and keep working on our campaigns as usual until we get the promised number.

Whatever happens, our clients always get what they pay us for. 

Luckily, nothing like that has ever happened to us so far and we don’t plan on it. 😀 

We always deliver and we always got you back, so join our proven MADMAT system and see it for yourself.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

4 Reasons Why SEO Is Absolutely Worth It

4 Reasons Why SEO Is Absolutely Worth It

Most people today will turn to the internet to help them find what they are looking for, whether it is a service, product or advice. Therefore, regardless of what you are offering, your target customers are more likely to find you on search engines like Google.

However, no matter how great your product, service or content are, if your offerings cannot be found in the search engines among the first couple of search results, the amount of traffic to your site will be low. The best way to increase your traffic is through SEO and here are some reasons why SEO is worth it.


1. Gain the Trust of the Users

People tend to trust the information that the search engines provide them. As a result, the users will most likely pick the first couple of links that are presented to them by Google. Meaning that, if you implement the right SEO strategies that rank your site high in Google then you can obtain plenty of traffic and expect returning visitors.


2. Get Placed in Front of Your Target Audience

Simple SEO techniques will help you place your service or product in front of the people who are already looking for what you have to offer. Therefore, you do not have to use other methods to grab your audience attention as they will already have you as an option. The next step will be to convince them on your website that you are a better choice than your competition.


3. Build Brand Awareness Through SEO

Good SEO will not only optimize your website for one search term. It will help you to rank your site for various search results. This will eliminate missed opportunities as well as help build brand awareness. Imagine a person comes across your offerings multiple times through different search terms – that will for sure imply that you have what they want. The more you are seen, the better your chances for conversions are.


4. SEO Provides You More Insight into Your Target Audience

There is no doubt that if your website is optimized correctly, you will increase your chance to rank high in the search engine and improve the credibility of your site. This will lead many visitors to your site. With the higher number of visitors to your site, you have enough statistics to use Google Analytics which tracks valuable data about your site users. By knowing what keywords they use, their geographical locations, active times, amount of time spent on your page, and so on, you will be better educated on what your target market is and how to advertise or present yourself better.


Final Thought

All businesses know by now that having an internet presence is a must if one wants to look professional, which makes the building of an online presence and your brand very tough. That is why the only way to outrank the competition and grab your place in the “spotlight” is to make sure your SEO practices and your website are better than the rest.

Today, without good SEO it is very difficult for your target audience to find you. Good SEO takes a lot of experience, practice, understanding and lots of time. That is why you should always leave it in the hands of professionals who will make your investment worthwhile and valuable for the long run.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

What Is SEO and Why Is It Important for Your Website?

What Is SEO and Why Is It Important for Your Website?

So you have got a website, and it looks great, but why is it not ranking high on Google? It simple – the reason your site may not be ranking very high on Google is that it is not optimized for the search engines. Understanding the basics of SEO will give you a better insight into why it is vital to optimize your website.


What Is Search Engine Optimization?

Also known as SEO, search engine optimization is known as the process focused on marketing your website or content by growing its visibility in an organic (non-paid) manner.

For proper SEO to be set up, creative and technical elements need to be incorporated. With a good SEO, you will be able to drive traffic, increase awareness, and improve rankings in search engines.

Many aspects will influence SEO – from the text and images on the page, to the way other sites link to your page on the internet. It is crucial that your page is structured in a way that the search engine understands it.

While SEO is mostly about building a search engine-friendly website, it is also essential to make the site better for the user.


Why Does My Website Need SEO?

Whether you provide services, sell products, or offer information on your site, SEO is needed if you want your website to be seen.

You can undoubtedly get traffic to your site through social media and other sources, but the majority of organic web traffic is driven by commercial search engines like Google, Yahoo, and Bing.

With proper SEO methods, you make it easy for search engines to point targeted traffic in the direction where they want to go. People that are looking for what you have to offer will be able to find you quickly if your SEO setup is right, as you will be ranking high on Google search results.

For example, when a user types a keyword related to your service or product into the Google search box, they will be able to find your site if it was optimized well for those keywords.

Many time search engines cannot find a site or add the content to their database because of the lack of good SEO. Therefore the website owner will miss out on publicity, exposure, and revenue in the end.

Even though there are other marketing and promotional methods out there, SEO is a great investment because it can give you an exceptional rate of return.


Why Can’t Search Engines Find My Site?

The internet has become very competitive, and those who perform SEO usually have an advantage when it comes to visitors and customers.

If you lack the knowledge of SEO and how to incorporate it into your site you might make a wrong move and bury your site deep in the search results.

Even though search engines are intelligent, they still need help finding your website through SEO and ranking it high. When the right SEO is put into action, your ranking will inevitably increase.


Can I Do SEO For Myself?

It is very hard to do proper SEO on your own because it is a very complex process. It involves many different segments and, apart from that, the rules are constantly changing.

Google is constantly changing its algorithms for ranking, you need to know the market and the competition, and it is hard to keep up – but not for a professional.

When you hire a professional and experienced SEO agency to do it for you, you can be sure that all basis will be covered and your page will not fall behind.


Final Thought

SEO is an integral part of a website if you want your site to be seen. Even though simple SEO setups and practice are not that difficult to implement, it is essential to understand that SEO might take months before real results kick in. The process of SEO can be very time consuming, and that is why many businesses prefer to hire a professional for the job.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

Basic Aspects of SEO Optimization

Basic Aspects of SEO Optimization

SEO is vital if you want your site to be found on Google. Optimizing your website the right way will boost your rankings in Google which will give you the upper hand over your competitors.

However, you should understand that good SEO practices always takes time, and that is why many businesses opt to hire a professional for their SEO needs. In order to better understand how SEO works, what it involves, and why it’s important, here are some of the SEO basics that you should know.


Knowing Your Target Audience

Knowing your target audience includes determining their age, sex, needs, geographic location, and other important aspects. When you have identified these points, then it will be easier to decide what keywords and type of content will be relevant to your audience.

There are many different tools and software available for this purpose and that are used in determining the best keywords for different purposes, services, and products.


Keyword Research and Planning

You can plan your keywords with the help of a free keyword planner tool like Google Keyword Planner or Ubersuggest. Make a list of the keywords and long-tail phrases you find and then divide them by priority and search volume.

Instead of just using keywords and repeating them throughout the page, write some other jargon words and synonyms of your keywords as well because users will be searching for your content, service or product through various terms.


Applying Keywords to Your Site

You should insert high and medium priority keywords that correspond to at least one page on your site. However, avoid keyword stuffing in titles and text body as this can hurt the SEO.  

Target keywords should be added to various areas of your site, including the URL of each page, the title of each page, the ALT descriptions and filenames of images.


Building Authority and Back-Links Through Quality Content

Quality and informative content such as blog posts, articles with lists, easy-to-save infographics, guides, etc. are fantastic for SEO. This will help you build authority within your industry and give you the opportunity to showcase your knowledge.

Through quality content you can also build links, i.e. earn backlinks to your website which can give more credibility to your site. By including high ranking outbound links, you can help boost your page rank.


Creating, Building, and Maintaining Social Media Presence

All small businesses should have a social media presence with at least one social media account/page because it serves as an additional platform where consumers can find them. It also helps to garner more backlinks.

By adding a social media share button to your site, your audience can share your content which contributes to your SEO.


Progress Tracking

It is essential to understand how to read and process the traffic and conversions to your website so that you can continually improve it and introduce the needed changes for optimal performance.

Google Analytics is a great tool to use for this purpose.



SEO trends and practices are always changing and evolving. It is a complex process and therefore it is usually better and easier to hire an SEO professional who will optimize your website in the best and most effective way, ranking it and maintaining it high on the first page of Google.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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