The web design of your website has a significant impact on your conversion rate. Having great content is crucial to keep visitors engaged and using different ways to drive traffic to your site is a must if you want people to recognize you. However, these two factors mean nothing if your web design does not captivate your audience or get them to come back. Here are some web design practices that will help you boost your conversion rate.
1. Incorporate a Clear Value Proposition
When visitors land on your website, it is crucial that they understand immediately what your site is about. One way to do this is to come up with a strong value proposition. This should be your brands selling point which will ensure the audience that they have found what they have been searching for.
2. Use the Rule of Thirds
When someone looks at an image or, in this case, at your landing page, they will first focus on some specific areas. If you break the viewing page down into three horizontal and three vertical grids, you will have nine equal parts. At the intersections of these grids in the center, you should display your site’s main points of interest because this is the area which will grab the viewer’s attention first.
Whether it is your company logo, a call-to-action or a special offer, make sure that what you want the viewers to see first is displayed in these areas.
3. Choose the Right Color Schemes
Certain colors tend to have different psychological effects on people. However, it is not always possible to influence everyone in the same manner through your chosen color scheme. Whether you are sticking to specific colors to brand your business or whether you are bringing in authenticity through colors, make sure the colors fit in with what you have to offer.
By using contrast in your text, headlines, and call-to-action buttons, you increase their noticeability. Keep in mind that when creating a certain mood through your chosen color scheme, you should try to keep it interesting without overwhelming the user.
4. Grab People’s Attention
Once someone has landed on your website, it is vital to keep their interest, otherwise, they will click away and may never come back. Your goal should be to convince the viewer that you have got what they need and the way to do so is to impress them with your content and your offer.
Try using eye-catching images that will represent your brand or service, make use of multimedia, including text, video, audio, and content, and make use of powerful words to get them excited or to create the effect of urgency. When using a call-to-action button, remember to make it large and clear and use hover effects for links so that people can tell the difference between the text and the links.
By using exit popups, you create a last chance to re-engage the viewer or to try to get them to subscribe before they exit your website.
Because the attention span of people is short, you have merely 8 seconds to impress your visitor. So by making use of these tips, you can improve your web design and most probably your conversion rate as well.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.