4 Web Design Practices That Will Boost Your Conversion Rate

4 Web Design Practices That Will Boost Your Conversion Rate

The web design of your website has a significant impact on your conversion rate. Having great content is crucial to keep visitors engaged and using different ways to drive traffic to your site is a must if you want people to recognize you. However, these two factors mean nothing if your web design does not captivate your audience or get them to come back. Here are some web design practices that will help you boost your conversion rate.

1. Incorporate a Clear Value Proposition

When visitors land on your website, it is crucial that they understand immediately what your site is about. One way to do this is to come up with a strong value proposition. This should be your brands selling point which will ensure the audience that they have found what they have been searching for.


2. Use the Rule of Thirds

When someone looks at an image or, in this case, at your landing page, they will first focus on some specific areas. If you break the viewing page down into three horizontal and three vertical grids, you will have nine equal parts. At the intersections of these grids in the center, you should display your site’s main points of interest because this is the area which will grab the viewer’s attention first.

Whether it is your company logo, a call-to-action or a special offer, make sure that what you want the viewers to see first is displayed in these areas.

3. Choose the Right Color Schemes

Certain colors tend to have different psychological effects on people. However, it is not always possible to influence everyone in the same manner through your chosen color scheme. Whether you are sticking to specific colors to brand your business or whether you are bringing in authenticity through colors, make sure the colors fit in with what you have to offer.

By using contrast in your text, headlines, and call-to-action buttons, you increase their noticeability. Keep in mind that when creating a certain mood through your chosen color scheme, you should try to keep it interesting without overwhelming the user.

4. Grab People’s Attention

Once someone has landed on your website, it is vital to keep their interest, otherwise, they will click away and may never come back. Your goal should be to convince the viewer that you have got what they need and the way to do so is to impress them with your content and your offer.

Try using eye-catching images that will represent your brand or service, make use of multimedia, including text, video, audio, and content, and make use of powerful words to get them excited or to create the effect of urgency. When using a call-to-action button, remember to make it large and clear and use hover effects for links so that people can tell the difference between the text and the links.

By using exit popups, you create a last chance to re-engage the viewer or to try to get them to subscribe before they exit your website.

Final Thoughts

Because the attention span of people is short, you have merely 8 seconds to impress your visitor. So by making use of these tips, you can improve your web design and most probably your conversion rate as well.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

6 Key Elements Every Roofing Website Needs to Have

6 Key Elements Every Roofing Website Needs to Have

A website is your best employee, the hardest and most efficient worker you’ll probably ever have. Why? Because it is always open, it works for your 24/7, no breaks, no sick days, no vacation, no holidays.

And today it is more important than ever to have this hard-working little helper in top notch shape because more than 90% of consumers will first go online to look for products, services, or even just your information and contact info.

Having a website is, therefore, crucial for your business, and you need to focus some attention on its performance and appearance if you want to generate more traffic and business.

We’ve put together a list of 6 key elements every roofer should incorporate in their website if they want to generate more leads and phone calls.

1. Mobile-Friendly Design

Mobile friendly website design is a must today. A great majority of users today use their mobile devices to access the internet and to look for information. It’s faster, it’s easier, and they can do it on the go.

Having a website that looks good only on a computer can actually hurt your roofing business. If someone opens your website on their phone, and they can’t find anything, the design doesn’t adapt, fonts and pictures are too big, they will simply leave – thinking that your roofing work is as sloppy as your website.

Another reason why mobile-friendly design is key for roofers is because they also offer emergency services. And what do people do in emergencies? They pull out their phone and turn to Google.

You need to make yourself available on all fronts, make it easier for homeowners to get in touch with you when they need you most, and use this urgency to your benefit.

👉 How to do it?

Option 1
: You can use a third party mobile website builder. There are different apps for making your site mobile friendly, and it can be ready in less than 30 minutes. You can do it yourself, it’s easy and very affordable.

Option 2: You can use a responsive website theme. This is a more involved process, as it includes redesigning your website to a mobile responsive theme or platform. This means that your website will understand on which devices users browse it and automatically adapt to that device.

💸 How does it get you more leads?

When your website is easy to navigate, use, and read on a mobile phone, potential customers looking for roofers on their phones will be more likely to find what they need, to get your information quickly, and call you, especially if it is an emergency.

See the next key element to see how you can additionally make use of this and super charge your mobile friendly website.

2. Testimonials on Each Page

According to research, nearly 90% of consumers trust testimonials just as much as personal recommendations.

This is a pretty powerful number and can be very well used to your advantage, so make sure your website visitors get to see and read about the great experiences of your happy customers.

👉 How to do it?

Gather all the testimonials you already have on Google, Yelp, Facebook, or any other platform, or use the ones you’ve already collected on your site, and incorporate them on every page of your website.

Put 2-3 testimonials on the home page, somewhere in the middle, or towards the bottom of the page, and on every other page you can put them around the content or in the sidebar.

If you have testimonials for specific services, such as metal roofing or roof repair for example, then incorporate them into those specific service pages. When testimonials are organized in such a way, contextually, they have a stronger influence on your users and provide better results.

💸 How does it get you more leads?

When your potential customers are browsing your website, your goal is to keep them on your site, and eventually take action, fill out a contact form, call you, request a service, etc.

They can leave your page any second to go to your competitor, but what will stop them from leaving and grab their attention is the testimonial they stumble upon every now and then.

And if they keep seeing testimonials from satisfied clients and happy homeowners, they are far more likely to trust you and to decide to ask for an estimate or call you.

The best thing about this key element is that once you add the testimonials, you don’t have to do anything else. They will work for your every single time a prospect comes to your website.

3. Contact Form on Every Page

Just like with testimonials on each page, having contact forms offering free estimates will entice users to take action, to trust you more, and to contact you. You just have to make it easy for them.

Putting a small contact form saying “request an estimate” on every page will go a long way. You can put them at the bottom of each page or in the sidebar.

👉 How to do it?

Create one simple form and incorporate it into every page of your site.

The most important thing is to add as few fields as possible because the fewer the fields, the more likely your visitors are to fill them in. They don’t have a lot of time to waste and want it done quickly.

Ask for the basics, keep it simple, and narrow it down to maximum 4 fields.

💸 How does it get you more leads?

You never know when a visitor is ready to take action or contact you. That can happen in any phase of their research, and they can be on any page of your website.

That’s why you need to provide them with the option to contact you each step of the way. If the contact form is in front of them all the time, they will be more likely to fill it in right away, instead of searching for it.

4. Tap-to-Call Button

This is where things get really interesting…

Think about this. When users are on your website looking for a roof repair, for example, they like what they see and want to get in touch with your right then and there. How do they do it?

Of course, there’s your phone number or a contact form somewhere on your page, but if you’re on a smartphone it can be hard to find. And you don’t want that.

You want them to be able to call you instantly, with a click of a button. Make it as simple as possible for them.

Add a click-to-call button! It will be hard to ignore and hard to miss. Once they click it, your number is automatically inserted into their phones and all they have to do now is tap Call Us.

👉 How to do it?

It is very simple and straightforward. If your website is built in WordPress, there is a plugin called Call Now Button which will install that exact button to your site.

If your website is built some other way, there are also other ways to add this option, such as installing GrooveJar, and using its free GrooveCall option.

💸 How does it get you more leads?

Well, this is a big and hard-to-miss button that will tempt users to click and arrange a roofing estimate. It will be hard NOT to call you, especially if they need the service fast.

5. Professional and Unique Design and Content

When prospective customers land on your page, you want to leave them with a great impression.

Your website needs to look and feel professional, as well as appealing and one-of-a-kind. You need something that the users haven’t seen before, something that will grab their attention and make you stand out from your competitors. Something they will remember and that will inspire confidence in them.

👉 How to do it?

First of all, make sure you don’t have any spelling or grammar mistakes, and that your content is unique, relevant, and informative.

After that, do a bit of research on your competitors. Check out their web pages, take a closer look at everything they’ve added and included on it, their designs, themes, colors, take note of all the common themes or trends they use, and then do something completely different.   

You have to stand out from the rest of the crowd, amaze your users. Think about adding different types of content to your web page.

For example, you can insert a video background, some HQ images, photos of your successful projects, some before and after photos, maybe even a video testimonial if you have one, and similar things.

💸 How does it get you more leads?

A good combination of professional design, quality content, and 100% uniqueness, will get you ten times more leads than your competitors.

Users are always looking for something new, but also something that inspires trust. And by adding photos, videos, testimonials, and all the perks and benefits you can offer your clients you will be seen as trustworthy and people won’t hesitate to call you.

Just remember, your website and its content are not meant to be too sales-oriented, they are meant to inspire trust and get your phone ringing around the clock.

6. Website Visitor Recording

We’ve saved the best for last.

We can call this element a “ninja tactic” because it works for you without anyone ever knowing it’s there.

What’s it about?

This element allows you to record and save all the user activity on your website – what every single visitors does, what they click and look at. It’s almost like you’re standing behind them and looking over their shoulder.

👉 How to do it?

In a few very simple steps. There is a free software, such as Hotjar or Mouseflow, that does it for you and all you need to do is sign up, set up a free account, and start recording.

💸 How does it get you more leads?

This is the best thing of all. You can use those recordings to see what your website looks like through the eyes of your consumers, what it looks like on their tablets and smartphones, what they look for, what they click or don’t click, what they can or can’t find, and then adjust the site according to their experiences.

It is the best way to improve your website for the best user experience and to generate more leads in the future.

Wrapping Up

Implement these six amazing key elements into your roofing website, sit back, and enjoy the magic. It is very simple, yet very effective for generating traffic and leads, so don’t be surprised if you see leads starting to flow in.   

If your need help with implementing any of these elements into your website, or want to know what more you can do to get your business going, schedule a free, no-obligation strategy session with us today!

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

Why Should You Choose Professional Web Design over a Web Builder for Your Business?

Why Should You Choose Professional Web Design over a Web Builder for Your Business?

There are many web builder options available out there, but even though they come at an affordable upfront cost, they may not be such a good idea for the long run. Professional web design comes with many perks and benefits, not only when it comes to the long-term cost, but also when it comes to the success of your business.

Professional web design can bring you profit, more leads, more traffic, and more conversions in the end. Let’s take a look at how these two options differ and why you should opt for professional design services.


What Do You Get With a Web Builder?

Even though you can build a decent web page at an affordable starting price with a web builder, it might not be not such a good idea for your business. You need to have a highly functional and unique page, a quality page that will grab attention and drive traffic. Your web page can make you or break you, some would say. And using a web builder can break you in the end.

Here is why:

  • It’s not professionally designed

You will not be able to optimize the conversion design how it is needed.

  • Generic

Many people use the same templates. You risk being unoriginal when using templates from website builders.

  • Poor SEO

Most web builders do not offer powerful tools for Search Engine Optimization.

  • Lost potential sales

If your website looks unprofessional, users will turn to your competitor and you risk losing potential sales.

  • It can be frustrating

Working within a rigid framework can be frustrating as it will not be easy to achieve the vision you have.

  • Time-consuming

Creating a good looking site will take some time that either you or your employees need to put in. Keep in mind that time is money.


Why Choose a Professional Web Designer?

Hiring a professional to create your web page comes at a higher upfront cost but with good reason. It is one of the best investments you can make, and also one that will result in higher ROI. You will get a functional and professional web page that will amaze your customers, it will be one of a kind, and you will have ongoing professional support in its maintenance and optimization.

Here are some of its main advantages and tips:

  • Unique design

By using a web designer, you can customize your website as much as you want. Your site will be unique and original and won’t look like a cheap template.

  • Optimized for conversion

A good web designer will know how to structure the design to create a clear conversion path.

  • SEO optimized

For search engine optimization, relevant keywords and tags are needed on your website to rank higher on Google. A professional web designer knows what is required for SEO.

  • Ongoing support

When a problem pops up, like when it is time to update your DNS, you can contact your web designer to solve the problem for you, whatever it may be.

  • Saves time

By hiring a web designer, you don’t have to spend your time learning new skills that have nothing to do with your profession, but you can focus on other aspects of your business.



The purpose of your website is to make money. With web builders you can get a quick free website, but that will not really serve its main purpose or result in conversions. In most cases, web builders are more for hobbyists, bloggers, solo entrepreneurs, etc., while web designers will do a professional, quality job, provide help, support, a long-term solution, and turn your website into a great investment.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

Quick Tips on the Best Web Design Practices

Quick Tips on the Best Web Design Practices

Nowadays, if you are starting a professional business, then it is crucial to have a website. The design of the site will determine the way your website functions and looks.

If one wants to create a unique website for small business, then it is best to hire a professional website designer to do it for you. However, you also have the option to design the site yourself by using off-the-shelf software or by choosing an online website design tool.

Here are some great tips to keep in mind when designing your website.


Remember the Main Elements of Web Design

  • Layout

The layout of a website includes and focuses on the arrangement of text, graphics, and ads on your site. A good layout design needs to be balanced, consistent, and easy to use.

  • Color

The color of the website depends on your taste, the purpose of the site or your clientele. Colors can help convey the personality of your business or brand.

  • Graphics

Graphics are there to enhance the web design visually. They include photos, logos, clip-arts or icons. However, it is important to incorporate graphics without making the website to slow to load.

  • Fonts

Playing around with various fonts can also add some personality to a website. And because certain web browsers can only read a select number of fonts, it is best to work within the web-safe font range.

  • Content

Content should be relevant to the website to avoid the chance of confusing the reader. By creating quality content with relevant keywords, you increase the optimization of the site for search engines.


Create a User-Friendly Web Design

Certain factors need to be kept in mind when creating a website for the end-user.

  • Navigation

The menu bar, drop down bars, and other navigation tools will help the user to move around the different areas of your website. Keep these navigation points straightforward so that the user can easily and efficiently move around on your site.  

  • Multimedia

Multimedia might increase the time visitors spend on your webpage. Things like related videos or audio can be added to the website.  

  • Compatibility

If you want to increase views on your website, then you need to make sure that your web design will perform equally well on different browsers.  

  • Interactive content

Comment boxes and polls can be added to a webpage to increase the activity of the users on your website, while email forms and newsletter sign-ups can turn visitors into potential clients.



Anyone with some basic computer and internet skills can easily create a website with an online website design tool. However, it does not mean that you will receive instant traffic from the day your site is up and running. For constant traffic, you will need your website to be on the first page of Google, and for that, some SEO practices need to be put into action. Either way, having a well-functioning website is an excellent start for marketing your business or brand.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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