Some might argue that having plenty of Facebook likes does nothing for their business. This might be because most of the likes they gathered are from friends and family or from people that do not even do business with them.
While this might be true in some cases, having plenty of likes on your Facebook page can also make you look like a popular and legit company. This kind of authority is excellent for when potential clients land on your page.
A Facebook Like campaign helps to raise your visibility and to reach potential customers. You will also have the option to send direct messages to followers which is another promotional method you can use to get conversions.
So if you want to reap the benefits that come with Facebook Likes, then you should start advertising your business with Facebook Ads. There are several ad types on Facebook, but if your primary goal is to increase the number of Likes on your Facebook page or to increase the reach and engagement of your content, then there are two particular campaign objectives to consider.
Facebook Like Ads
The name says it all! When you are creating a Facebook Ad campaign for the purposes of increasing your page Likes, then the Facebook Like Ad is the one you should choose.
Facebook Like Ad is actually a type of an Engagement campaign aimed directly at increasing the number of Likes on your page and that allows you to select the right target audience for maximum engagement. You have the option to create this ad on all placements, and it will include a visible call to action which will allow the users to Like your page immediately.
For optimum performance, it is important to come up with a great ad copy that will include a description of your company, your product, a CTA, and a great image that will grab people’s interest.
Page Post Photo Ads
Another type of an Engagement campaign, and another way to engage with your page fans is by using the Post Engagement objective, such as Page Post Photo Ads. This option provides you with plenty of space to show beautiful pictures. With the right image, you will be flooded with comments and Likes.
Page Post Video Ads
Nowadays, videos are viral on Facebook, and it helps to drive high audience engagement. By making use of Page Post Video Ads, you can build a strong connection with your audience.
Video ads are not just for big companies, but smaller businesses as well, as all they need is a simple video to entertain their followers. It is also possible to re-target subsets of visitors based on how much they watched.
Page Post Text
If you do not want to include videos or pictures in your ad, then you also have the option to create a Page Post Text Ad which can generate page likes or engagement.
However, it is essential to understand that images perform better on the Facebook platform. A Page Post Text usually delivers a lower engagement.
Recently, the updates on Facebook have been causing that a usual post on your page only reaches an average of 2-3% of your followers. Therefore, by promoting your post through Facebook ads, you are ensuring that your followers see your message.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.