One of the social media platforms that receive the highest amount of visitors each day is Facebook, which makes it pretty obvious why it is easy to reach your potential clients on this platform. Whether it is marketing for B2B or B2C, Facebook Ads make it easy for marketers to reach the right target audience.
When it comes to advertising, especially on a social media platform, then it is evident that images and video convert well. However, this does not mean that you must overlook the power of words. Having a compelling ad copy will compliment your image or video which will make your chances of conversion better.
If you want to make sure that your investment in Facebook Ads is money well spent, then here are a few tips on how to write a Facebook ad copy that converts.
1. Write to Your Target Audience
If you have a specific audience that you are targeting, then using Facebook Ads is great, because you get to choose the demographic of your audience and more. This means that you know almost exactly for whom you are writing. Therefore it is vital to keep this in mind when writing the ad copy so that you can make it appealing to that “specific” persona.
2. Select the Right Image
When you find the perfect words for your ad copy that are sure to bring conversions, that is excellent! But that does not mean you do not have to pay attention to the visual. Many times, the visual is what attracts the audience first, so make sure that the image or the video you choose lines up with your ad copy.
3. Have a Clear Call-to-Action
When running a Facebook ad, you will need to have a clear goal. Whether it is selling a product, getting leads or building brand awareness, it is essential to have a call-to-action. If you do not have it displayed in your ad, then the users will not know what to do next or where to click.
4. Provide Value in a Short Form
It is very tempting to want to describe all you have to offer in your ad, but when it comes to advertising, this is not the way to go. No one wants to scroll through their Facebook feed and read about your list of offerings on a sponsored ad, which is why most people are more likely to scroll past. Therefore, it is better to keep your ad copy short and at the same time provide some value to your target audience. You can focus on what someone will get out of using your product or service or how it will help them.
5. Keep It Simple
Even if you come up with a catchy phrase that goes with your product or service, it does not mean that everyone will understand what you are trying to say. Therefore, it is best to try and use simple language that is easily understandable. If someone sees your ad, they should immediately understand what you are offering, how it will benefit them, and what they should do next.
It is not always possible to create a winning ad copy the first time around, but luckily you can run an ad on Facebook for as little as 5 dollars. By running a test ad, you can analyze your ad copy and make some improvements if you see it is not getting you what you want. Another way to go is to run two different ads with the same image but each with a different ad copy. The one that gets the most likes, comments or conversions is the winner.