Why should your roofing company have a mobile friendly website

20 years ago, there were around 1 million websites that you could visit. Ten years ago that number reached 150 million. Also, around 2007, there were approximately 1 million mobile friendly websites and that number will rise to 150 million by the next year. That number will be even higher with each passing year. Estimated number of mobile phones being used today, worldwide, is around 3 billion which means that many people experience the Internet through their mobile phone and not their PC. The change is constant and successful companies know that they have to adapt to every change in the business world. Since millions of people use their phones to access the internet, not having a mobile friendly version of your roofing website can be compared to business suicide. The only thing you need to understand is that if you successfully “capture” and reach your potential clients on their mobile phones, you will reach them on all other platforms.

Why is Mobile Site Important for Your Business

Smartphone popularity – everybody has a Smartphone these days. Most of the people can’t imagine spending a day without their Smartphone. The thing about Smartphones is that they are easy to use, affordable, the selection is vast, and they are ideal for browsing while on the move.

Mobile internet – More than 40% of people use their mobile phones to browse internet content and to get the information they are looking for. Those people will go online at least once during the day and you should use that opportunity to capture new leads.

It is cheap – Because mobile phones screens are different, that means that you will have to redesign your website to be mobile compatible. But don’t worry, that change is relatively cheap and easy to do.

GPS – Some people use their phone just because of GPS. When you are in a new city or if you are trying to find a business that offers specific services, GPS is your best friend. Mobile users can easily reach your work address as well as your mobile phones via Google Maps.

Competition – Take out your mobile phone and try searching for your competition online. I bet that most of them have their websites in the mobile version. You need to stay ahead of your competition, so if you don’t have a mobile site, you need to make one as soon as possible.

SEO – Mobile friendly web page will help your business by improving your websites’ ranking on mobile-friendly search engines (Yahoo, Google).

User Experience – 10 years ago, it was hard to create a mobile friendly website which will offer great user experience. That is not that strange once you consider that, ten years ago, bandwidth was low and servers were much weaker. That is no longer the case today. A great mobile business website will do wonders for your roofing business.

Ok, now that we have talked about the importance of having a mobile-friendly website, let us talk about things you have to keep in mind when creating a mobile-friendly page. People use their phones because they want to save time. What that means is that your web page needs to be well optimized and it needs to load fast. Make sure that your content is easily viewed and don’t cram too much text on one page. Mobile screens are small and too much text can create chaos.

So that would be it. If you wish to attract more leads, then make sure that you have well optimized and designed mobile website. If you do that, your roofing business will bloom!

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.