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What has been happening lately in the marketing industry? Are there any news and changes that may affect your roofing business? We’ve got the most recent and relevant insights right here!

Read on to find out in a nutshell what they are.

Search Engine Optimization (SEO)

Google has released the September 2019 core update that will impact how Google ranks your website and determines its relevance.

Since the update was just released, it will take up to a few weeks before we can pinpoint what exactly the update targeted.

What is clear, however, is that Google likes to play hardball sometimes. It has now tightened the rules a bit and is showing fewer review stars in the search results.

It has also introduced new types of links, which will impact all websites and rankings in the long run.

And now a fun fact: Did you know that Google has people manually checking out websites and rating them according to predefined criteria?

Their goal is to assess the quality of your roofing website, determine if you’re a real company, and check whether you provide​​ all the important information about yourself.

Well, Google has now tightened the criteria! If your roofing website doesn’t satisfy it, it’s in danger of being penalized.

For more information, check full articles:

 

Google Ads 

With a new and improved design for call-only ads, Google is now helping you drive more quality roofing leads.

Your company’s phone number will now be more prominent on the top and all your other information below it in smaller text.

Google Ads have also improved their keyword recommendations for your roofing ad campaigns and they are now more relevant, higher in quality, and more likely to get you additional traffic.

And finally, Google has made the process of setting up conversion tracking more efficient by allowing it to be done during the campaign creation. This makes it easier for us to prioritize and track your roofing campaign goals.

For more information, check full articles:

Facebook Ads 

Facebook confirmed that Pixel stopped working for a brief period, which may have affected ad conversions, but the issue was resolved the next day.

Apart from that, a couple of new ad features were released, including in-app checkout for dynamic Facebook ads.

This means that users will be able to purchase your roofing services or reach out to you straight from the ad now, without leaving the Facebook app.

In addition to that, Facebook has also rolled out a new ad type – click-to-Messenger ads.

This ad allows users to get a quick response to their questions as the Messenger launches automatically when they click “Send Message.”

The results have been positive so far.

For more information, check full articles:

Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

Need Help?

If we can help you scale up your business or you have any questions about what you’ve just read, feel free to contact us anytime!

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