When it comes to any kind of guarantee when we talk about marketing, it’s important to separate scammers from real marketing agencies. They all have their reasons for (not) giving you guarantees, some legit some not, as you may already know.
You’ve probably had your fair share of encounters with the scammy agencies so it’s pretty much clear that they will not give you any money back guarantee, or results for that matter, but I’ll explain it a bit more.
Then we also have legit agencies on the other side, experienced in the roofing market but that are still very careful with giving you guarantees. What’s their deal?
Find out all about it right here. 😀
#1 – No Experience, No Money Back Guarantee (and No Results)
The internet is basically endless with unlimited opportunities. Every niche is different, every state, every city, and area is different in its own right.
The problem with marketing agencies that have no experience with the roofing industry is that they will test everything and anything that they can think of in the first 3 months. And they will not know what to expect. They can’t know.
The same goes for any project they take on for roofers, every ad campaign, they simply don’t know what to expect. For example, when they put out an ad, they are basically going in blind – they can’t and won’t know how people will react and how the ad will perform until the ad itself is already out.
When it comes to Google, of course you can conduct a competition analysis, but if your competitors use black hat SEO techniques, you just can’t know what to expect until you get into the actual optimization.
There are generally many unknown factors and a lot of question marks above their heads. Too bad you can’t actually see them – it would save you a world of trouble and loads of $$$.
The point that I’m trying to make is that you have to know what you’re doing. Internet marketing is THE BOMB and it will always bring you at least 5x ROI – that is, if you KNOW WHAT YOU’RE DOING. It’s only a matter of time. The problem is that most agencies have no idea what the f*** they’re doing.
And that is the first reason why you don’t get any money back guarantee. Because they can’t guarantee you anything. They don’t even know themselves how everything will turn out in the end.
#2 – Experienced Agencies that Have Been Burned Before
Let’s shift our perspective a bit here.
There are also internet agencies with experience in roofing that still don’t offer any money back guarantee. Most of them don’t actually.
Why is that? Because they, too, have been burned 100 times over already. What the hell am I talking about, right? Well, here’s the deal.
The thing is that campaign success also depends on the clients – the roofers. Yes, I mean you. 🙂
There are a lot of roofing companies, especially small ones or those that need exclusive roofing leads ASAP, that look at internet marketing as their last-ditch effort. Everyone wants 50 or 100 leads right now, in the first month. Which would mean they’d get at least a million $$$ in revenue. Well, these millions don’t just fall from the sky – and that is where the problem lies. Many roofers think they do.
Online leads are not like referrals and that is what we always tell our clients. With referrals, you basically have a ready customer, willing to drop the $$$ right now. Online leads don’t work that way. With them, you have to put in some effort as well. You need to work those leads, you need to FOLLOW UP on them multiple times. You need to call them as soon as possible, within the first 5 minutes for the best results. That is another crucial thing that we try to teach our clients about. Basically, you need to work! You need to work with us and for those leads that you want.
And this would be the main reason why even the good and experienced agencies are much more careful with their guarantees. Clients can always say that lead quality is low. But we also know that often, the problem is not in the client per se but in the person working for that client, their staff.
Luckily, we follow EVERY lead and can even listen to all the calls that our clients get. What we’ve noticed is that very often they don’t even pick up the phone when a call comes in, let alone follow up on that call (the lead) later.
We had one specific situation like that where WE almost got burned. Here’s what happened.
We had been working with a client for 4 months when one day they basically accused us that our leads are no good, they’re crap, the number of roofing jobs they do has even decreased, and stuff like that. Basically, we f***ed everything up according to them.
Of course, we decided to get to the bottom of it right away. We analyzed everything and the numbers looked perfectly good on our side, just like the first 3 months. And then – *cue marketing agency turned detective :D* – 24 hours later, a comment on a client’s Facebook post comes in:
Of course, we forwarded it to our client and very soon their office manager got the boot. That’s what I’m talking about when I say you need to follow up on every lead.
When we talk about internet marketing and generating 50, 100, 200 or more leads in a month, we are talking about millions in revenue. Again, that doesn’t simply fall from the sky. Everything needs to function like a well-oiled machine – from the agency to the client, the sales process, every single thing. If earning millions were easy, everyone would be doing it!
When we remove agencies that are pure scammers, these are the reasons why even the good agencies are overly careful. There are just too many moving pieces.
That is why we offer our clients not money back in itself, but we guarantee the number of leads we will generate for them. If the client wants a 100, we’ll guarantee a minimum of 600 leads in 6 months and if for any reason this doesn’t come through, we stop sending invoices to the client and keep working on our campaigns as usual until we get the promised number.
Whatever happens, our clients always get what they pay us for.
Luckily, nothing like that has ever happened to us so far and we don’t plan on it. 😀
We always deliver and we always got you back, so join our proven MADMAT system and see it for yourself.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.