5. Professional and Unique Design and Content
When prospective customers land on your page, you want to leave them with a great impression.
Your website needs to look and feel professional, as well as appealing and one-of-a-kind. You need something that the users haven’t seen before, something that will grab their attention and make you stand out from your competitors. Something they will remember and that will inspire confidence in them.
How to do it?
First of all, make sure you don’t have any spelling or grammar mistakes, and that your content is unique, relevant, and informative.
After that, do a bit of research on your competitors. Check out their web pages, take a closer look at everything they’ve added and included on it, their designs, themes, colors, take note of all the common themes or trends they use, and then do something completely different.
You have to stand out from the rest of the crowd, amaze your users. Think about adding different types of content to your web page.
For example, you can insert a video background, some HQ images, photos of your successful projects, some before and after photos, maybe even a video testimonial if you have one, and similar things.
How does it get you more leads?
A good combination of professional design, quality content, and 100% uniqueness, will get you ten times more leads than your competitors.
Users are always looking for something new, but also something that inspires trust. And by adding photos, videos, testimonials, and all the perks and benefits you can offer your clients you will be seen as trustworthy and people won’t hesitate to call you.
Just remember, your website and its content are not meant to be too sales-oriented, they are meant to inspire trust and get your phone ringing around the clock.