Google Ads for Roofers | Roofing Google Ads | Profit Roofing Systems

Google Ads for Roofers

Effective Pay Per Click Advertising for Higher ROI on Every Dollar You Spend

Looking to generate more leads with paid search advertising?

Google Ads is among the premier paid search PPC platforms that can generate your roofing company a very high return on investment – and get you one step ahead of all your rival roofing companies. But only in the right hands.

Google Ads pay per click advertising is no walk in the park, but when it is managed by a Google-certified agency such as Profit, it is a highly beneficial form of advertising for your roofing companies. We will maximize the power of Google Ads to effectively increase your client base, generating significantly higher ROI and profit – now and in the long run.

The roofing industry is a very competitive niche and it is hard to succeed out there among hundreds of other roofing companies operating in your area or city. But with our best roofing PPC advertising and a team of Google Ads certified specialists, the possibilities of targeting and reaching your target audience, your residential homeowners and/or commercial property owners, are endless!

At Profit Roofing Systems, we are certified and experienced in creating specific and individualized roofing Google Ads campaigns. With our PPC campaigns, we will fully maximize the time, effort, and money you invest in the ads and bring in more clicks and most importantly, more high-quality roofing leads than you could have imagined!

What Can You Expect

Proven Pay Per Click PPC Funnels


Google Ads Certified Agency

Google-approved pay per click PPC advertising experts that know all the ins & outs of PPC services.

Custom, Industry Specific Approach

Pay per click advertising worked out carefully & strategically for your business, locations, and roofing services.

Get Your Roofing Business Front & Center

That is – at the very top of Google search results and right in front of your customers when they’re looking for your specific services.

With our 5-year experience in PPC for roofing contractors, effective Google Ads management, and extensive research for each roofing marketing campaign, we know exactly which aspects of pay per click campaigns are crucial and how to design a winning roofing Google Ads campaign every time. We will make your PPC ads highly relevant to Google, achieving higher rankings and lower cost per click than any other roofer in the area.

Spend Less Money, Get More Quality Roofing Leads

With Profit, you can count on significantly higher conversion rates than the industry average, which means that we will make every click – and every dollar spent on that click – count. The average industry conversion rate is 5-10% and ours is between 15%-30%.

We conduct extensive market & keyword research to identify exactly the sets of roofing keywords that will lead to higher conversion rates and we create separate campaigns & dedicated landing pages for every city/area/service that you are running.

Ready to get more value for your dollar with effective Google Ads campaigns?

Contact us and schedule a FREE PPC analysis.

How We Use the Power of Google Ads to Scale Your Roofing Business

Google Ads (previously Google Adwords) work on a pay per click model. That means you will pay only when someone clicks on your roofing PPC ad.

They are a great way to start generating qualified roofing leads immediately but it’s a pay to play model. This means that the second you stop paying for clicks, leads will stop coming in. But with our Profit team, you have nothing to worry about because we take care of every single detail of your roofing Google Ads campaign, optimize it, manage your budget rationally and efficiently, direct the budget towards the most relevant clicks, and keep you in the loop at all times.

We will generate you a significant number of quality leads and not a penny will go to waste. And not only that, we will ensure a sustainable and continuous flow of roofing leads, allowing you to continually grow and scale your roofing company.

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What Our Clients Have to Say About Us

  • Edward Henderson

    We are getting around 15X return on our roofing google ads spend. Thank you guys!!!

  • Patrick Pinkerton

    Matt and the team have been great to deal with and I am thrilled with the results of Google adwords roofing.

  • Jacob Douglas

    Matt is very knowledgable and very liberal with his experience but most of all very fair and reasonable for all types of roofing google campaign.

  • Robert J. Evans

    Great roofing google ads services. More importantly; team who understand our culture and work ethic expectations.

  • David Gould

    It's a pleasure working with the team here and refreshing to do business with roofing Google ads

  • William Warren

    I have hired them to run a roofing Google adwords and been very happy with the results so far.

  • Jorge Lofgren

    Great partner to work with in building your roofing google ads!

  • George B. Haywood

    These guys have been great with my roofing google ads needs..

  • Joseph Schirmer

    Best company for roofing google ads leads to deal with, couldn’t recommend them enough!

  • Frederick Andrews

    Matt and the team at Profit Roofing Systems have been brilliant, they continually meet our extremely high demands with the up most professionalism regarding roofing Google ads!

  • Alan S. Tate

    Great team to work on google ads for roofers.

  • James B. Nicholas

    Profit Roofing Systems have put my roofing google campaign live today, and within the first hour I have already received inquires about my business.

  • Darren J. Douthitt

    Matt was a pleasure to deal with and did an amazing job for our business with his roofing google leads!

  • Samuel R. Freeman

    Need google ads for roofing? Highly recommend the team at Profit Roofing Systems.

  • Malcolm Green

    Great business to deal with. Thanks again for Google ads for roofing!

  • Richard M. Kurtz

    Billy and the team are a pleasure to deal with on our roofing google leads!

  • James Leedom

    Very easy to deal with, value for money is second to none and would recommend to anyone who needs Google adwords roofing.

  • Clarence M. Miller

    I don't leave reviews often but this one is definitely deserved. Best roofing google ads services!!

  • Brian Schroeder

    Had a really fantastic experience dealing with Profit Roofing Systems, always there to walk me through each step of Google ads for roofers.

  • Henry D. McBride

    Couldn’t recommend enough. Great roofing google campaign for my business!

  • David Perez

    They are always a joy to deal with & nothing is too great a problem with roofing google ads leads.


Find Out More About Our Google Ads Services

One-Time Setup:

  • Separate campaigns for every city in your area
  • Custom landing pages for each city that has already been tested on 40+ roofing campaigns, tailored to your business (we don’t use your website for Ads traffic)
  • Targeting, roofing keywords, negative keywords scraping (we add all roofing companies in the area as a negative keyword so we don’t waste a single dollar on irrelevant clicks)


Monthly Management:

  • Every week we run different tests (as leads are coming in) to drive CPCs (cost per click) down and conversion rates up
  • We write new ads for every campaign with low CTR (click through rate)
  • We monitor search terms on a daily basis to excluded non-relevant clicks as soon as possible


Daily Reporting With Google Data Studio:

  • At any point in time, you can check on our work and the status of your pay per click campaigns. Google Data Studio provides you with real-time reports and you can see how much we’ve spent, the number of clicks, cost per click, number of roofing leads we generated, cost per lead, etc. within any timeframe. We use local forwarding numbers for our PPC campaigns so every lead is trackable.


Remarketing campaigns:

  • These campaigns are included in the price and are a part of our pay per click PPC long term strategy for roofing companies.


Bing Ads:

  • In addition to running Google Ads, we highly recommend running Bing ads, as well. Costs are much lower and people are still using it (especially older people). They are also included in the price.

Our industry-specific knowledge and a great amount of testing. Roofing companies are our main focus, and they have been for the last 5 years. Everything we do today is the product of numerous tests done in the past. 

We know and guarantee that the pay per click advertising campaigns we run for our roofing clients today work flawlessly and generate high-quality roofing leads. We know which aspects of these campaigns are crucial and how to design a winning roofing Google Ads campaign every time. And we know how to optimize it for your specific needs and area that you cover – because that is one of the most important aspects.

And that is also where most other agencies fail because they: 

  1. Waste money on non-relevant clicks.
  2. Don’t optimize user experience because they are lazy/lack knowledge.
  3. Don’t use specific and dedicated landing pages for each campaign.
  4. Try to rank for all kinds of different keywords – including those that are not “buyer-oriented” or that don’t lead to high conversion rates. 


And these points, among others, are very important because, as we already said, the roofing industry is highly competitive. There are a ton of roofing companies already investing in Google Ads and the cost per click is over $20 in most cities. That means every click is important.  

In addition to that, 80% of agencies will just use your website’s home page (or a service page) to drive traffic to. THAT’S COMPLETELY WRONG! For every campaign you are running you need to have a dedicated landing page where people can find all the information they are looking for quickly and effectively.

For every city/roofing service you are running, you need to have a landing page that talks just about that.

And finally, choosing and bidding for only relevant and specific keywords that will bring in real, qualified leads and customers who need a new roof is crucial. At Profit, we conduct extensive market research to identify exactly those sets of keywords that will lead to very high conversion rates. And we do it extremely successfully because our conversion rate continues to be above the industry average.

It’s because we are super relevant and we do everything custom. For each city we target we’ll create a separate campaign with its own ads, keywords, negative keywords, targeting, and a custom landing page. 

Usually, agencies just create one setup (because they are lazy or lack proper knowledge) and they target the whole area. For an area like the Denver metropolitan area (where you have 10+ different cities) we’ll create a campaign for each one. Doing things this way allows us to become highly relevant to Google, which ultimately leads to higher rankings and lower CPC (cost per click) than any other roofer in the area, as well as better conversion rates (because we are super targeted to the end-user).

On top of that, we have been running Google Ads roofing campaigns for over 5 years now. We managed to create a working template (because of our endless testing) that we know will work every time. We know what people want to see/read when they are looking for a roofer.

Ready to get more value for your dollar with effective PPC campaigns?

Contact us and schedule a FREE strategy session.