MADMAT | Profit Roofing Systems

Come Inside The Matrix... The Market Domination Matrix

100% Hands-Off, Done-for-You System for Roofing Contractors Who Want to Crush it in 2023

Double Your Revenue Within 12 months

Scale Your Business by $5M - $10M

Risk-Free Guarantee

Complete Exclusivity

Complete Domination

Let Leads & Sales Come To You.

Leave door-knocking to kids & those who don’t know better.

Door-knocking is basically like trick-or-treating. You knock on so many doors hoping to charm people into giving you some (roofing) candy. But you grow out of it eventually. And now it’s time to get serious.

We’re using a full arsenal of channels and tools available to grow your business through proven marketing services, including creating highly converting custom websites, implementing advertising campaigns & creating a powerful brand for your company in your community.

Complete Exclusivity. Your Area – Your Domination.

Sharing is caring but not when it comes to leads. This is where you have to get selfish.

You’ll be the only roofer we’re setting up to dominate in your city, area, or state. We can’t have two of our own roofers fighting for domination in the same market – we’d be fighting with ourselves. And that’s a battle no one would win.

And guess what – NO RISKS INVOLVED. Check out our guarantee.

Risk - free Guarantee. Your Safety Net.

MADMAT doesn’t let you risk anything. Not your money, not your time, nor the success of your roofing company.

You pick the MADMAT package you want. Each package has a set minimum number of roofing leads that we guarantee to generate. If we don’t deliver them for any reason, we work FREE OF CHARGE until you get what you paid for.

Want to become the #1 roofing brand in your area and have an ever-growing lead generation online community?

We can help! Call us for a FREE strategy session today.

Madmat – Stripped Down.

So, what’ MADMAT really about? How do we get those leads rolling in & set you up to dominate? Here’s a full rundown of our system.

Step 1

#1 Take back control with our ASSET ACCUMULATION SYSTEM

You know how some agencies try to get you with fine print, complicated & bad contracts, they always like to hold something over you? Well, here at MADMAT, there’s no fine print, no strings attached, no bad deals or contracts you can’t get out of. And we even help you get back what’s rightfully yours (like your WEBSITE).
  • We retrieve any hijacked online assets
  • Get you in full control of your website, content, and business citations.
  • Gain ownership over your online assets and never again be forced to pay additional fees for what is already yours.
Step 1
Step 2

#2 Become a household name with our BRAND & REPUTATION QUALITY ASSURANCE

We’ll create a brand so strong that as soon as your locals look at roofs, they’ll think of you – and call you when they need you.
  • Trustworthy and professional-looking brand
  • Gain real and positive reviews from your clients (Google, Yelp, 3rd party review sites) and get the negative ones pushed down
  • Get a social media strategy devised and implemented
  • Get content produced and published regularly to reflect your roofing knowledge and professionalism, increasing your branding and social rankings
Step 2
Step 3

#3 Achieve immediate + long-term growth with our STRATEGIC MULTI-CHANNEL LEAD GENERATION

We address your flow of business from day one. Our in-house team employs both immediate and long-term lead generation strategies, ensuring immediate ROI, as well as profit, growth, and scalability for the long run.
  • You won’t have to wait for leads and calls for 6 months, but you will start getting them right away.
  • We use proven and battle-tested methods to generate tangible results - leads and profit.
  • We maximize your advertising budget across a set of different platforms to generate as many leads in your local market as possible.
  • On average, our clients get 10X ROI in the first 6 months
Step 3
Step 4

#4 Increase closing rates & sales with our APPOINTMENT SCHEDULING AUTOMATION.

We bring in all the leads AND automate all the follow-up conversations immediately through the HIGHLEVEL CRM. It takes the stress off of you because we know that you probably don’t have time to follow up with each and every lead as soon as it comes. But the key to closing is precisely in FAST follow-up. Here’s a number for you: following up within 1 minute increases your chances of closing the lead by 391%!
  • No wasted leads because of late or unprofessional follow-up.
  • Every lead is automatically and immediately followed up on (voicemail, SMS, email).
  • The whole process is carefully tracked and you have full access to it.
  • Depending on the market, our closing rate is 20 to 40% in retail markets, 30 to 60% in insurance markets.
Step 4
Step 5

#5 Stay in the know & get all the answers with your DEDICATED SUCCESS MANAGER.

We rely on full transparency, accountability, and availability, so you’ll always have a dedicated success manager by your side plus 24/7 access to your campaign progress and leads generated.
  • Assess your campaign progress and leads 24/7 via your success dashboard
  • Request any information and/or campaign adjustments from your success manager and get a clear and straightforward response within 24 hours
  • Receive full weekly and monthly progress reports on your campaigns
Step 5
Are You Ready to Dominate Your Competition?

Book a Strategy Session, and Take the First Step Toward It!

What Makes Us Different From Other Agencies?

Apart from MADMAT being the only system on the market that guarantees roofers predictable scalability and growth with NO RISKS involved, we also:

We Are Only Looking For 12 Roofers to Join MADMAT in 2023!


Since this is an exclusive program and we only work with one roofer per area, the number of seats in our program is limited. It works on a first come first served principle.

However, in order to realize our partnership, there are also certain criteria that the roofer who wants to apply needs to meet:

0 +
Your company has been in the business for more than a year
$ 0
Your yearly revenue doesn’t go under $1,000,000
$ 0
Your annual marketing budget is at least $50,000

What Our Clients Have to Say About Us

  • Kenneth Borger

    This company built me a website that not only looks great, but it converts sales. I love PRoS.

  • David Vanvalkenburg

    Profit Roofing Systems is pretty good at what they do. They are a bit expensive but worth the money. I would recommend them for large brands because some of the marketing plans are complex.

  • Joseph Bondi

    Honestly the best marketing agency I have used. They really are very smart and deliver what they promise.

  • Larry Boyer

    These guys got my website to the top 3 results on Google in 3 months. The real deal. No bs. They deliver on what they promise!

  • Paul Cote

    This agency is the best I have used, also the most expensive.
    It costs thousands of dollars a month depending on what type of business you have to promote. They do deliver. After using Profit Roofing Systems I was on the top of Google in 4 months and still there and still using this marketing agency.

  • Willie Rosales

    The best marketing group I have used.

  • Steven Higley

    By far the best people in marketing to deal with. I am so happy to work with them, they have performed miracles on my roofing business.

  • Brandon Huff

    Profit Roofing SYstems was recommended by another large marketing group because they could not provide me with the results I wanted. I contacted Matt and he replied very quickly and understood my vision for my brand. I work in the roofing industry and his experience in this field was great. I am very happy with all the ads and promotion they do for my company. I highly recommend PRoS to make your company stand out in a wonderful way.

  • Jeffrey S. Jewell

    Profit Roofing Systems are brilliant and very easy to work with, I can't recommend them enough.

  • Christopher Williams

    Great positive service from PRoS any issues with the SEO or the Website fixed with ease and quickly.

  • Carroll Trujillo

    Profit Roofing Systems has grown our business nationally with their expert marketing. We can recommend to any local or national business who wishes to grow using their expert digital marketing strategies! Thank you guys!

  • Alan A. Turner

    A proactive team lead by Matt providing a marketing structure that actually produces results on each and every campaign. I cannot praise them highly enough!

  • Anthony Dresser

    Matt and the team and the team are very supportive of the development of our new marketing strategies. The website design and build (to be launched soon) is fantastic and they understood what we were about and how to convey that through our media outlets. Thank you

  • Lucille Lara

    It's been great working with Profit Roofing Systems so far. I met with Matt initially - they had a good understanding of the roofing business and lots of energy and fresh ideas. The team is very passionate about what they do and so far have delivered what they said they would with more projects still being worked on. Very impressed so far.

  • Darin L. Bowman

    The team take time to understand what we want to achieve and approach the task with a creative solution what have delivered us results. Fantastic!!

  • Charles Conens

    Amazing people and truly passionate digital marketing professionals who help your business reach customers and improve your marketing strategy performance

  • Johnny Stevens

    Matt is amazing at what he does, so knowledgeable with all things marketing, you have taught me so much, thank you!

  • Matia Boccia

    Wow what a class! Matt has really helped me with my business, very knowledgeable and full of brilliant ideas to improve my business. I would highly recommend to anyone who is running their own business or thinking of starting up!

  • Marry Bobs

    Great Work. Marketing strategy has really boosted our online sales. Helpful team.

  • Stephen Hutter

    The team took over our roofing website around 3 years ago now and our progression has been phenomenal.

    We went from taking cheque payments via post to a fully automatic direct debit system. Since working with The Profit Roofing Systems our client retention rate has gone through the roof. Our clients are able to share content with us directly through the site, and we're able to keep full records of all user's interaction within the website backend.

    We're excited about some future projects Matt and the team are currently working on, I can recommend these guys enough.

  • William Ramade

    Matt and the team provided a friendly, professional and easy service which was great for a non-computer man like myself.
    Refreshed our web page quickly and painlessly with a few brief meetings, Matt and the team even provided support for other issues away from the website which was fantastic.

  • Laura Cooney

    I used this company for help with my branding and logo design they were so helpful from the start considering I had no idea what I wanted, they also helped me set up my Facebook Business Page and in the future when I'm looking for my website I will be using PRoS.

  • Anton Hopper

    1st CLASS SERVICE!!! Was introduced to Matt from a friend and couldn't be happier with the service I received. He and his team created exactly what I was looking for in no time at all. Throughout the whole process of the building of my website he kept me informed making sure I was always happy with what was going on. More leads, more clients and more $$$! I recommend his company highly!

  • Jamie Masson

    I have worked with Matt and the team on several projects over the years and its always a pleasure. Most of the projects have been related to new branding that the team has developed, always looks great and well received by the client.

  • Kyle Patrick

    Matt is incredibly knowledgable and helpful on online SEO and website development. Truly incredible guy thanks again

  • Randy Patton

    Matt has been a BIG help with redoing my website for me!! He started out by offering to do an analysis of my website and told me want was lacking and what needed to be fixed for FREE. I was amazed at what he found. If you are looking for some input on your website I would highly recommend you get in touch with Matt and let hm look at your website.
    Thanks Matt for all you have done and are still doing to help me!!

  • Jeff Klaus

    Matt worked on my roofing website at Klaus Roofing. He is extremely knowledgeable and really taught me a lot about SEO. Before I chose Matt to redo my website, he sent me a video that clearly and concisely revealed to me many of the errors that my old website had and how it was hindering my online presence and business growth. He was very easy to work with and was very prompt in completing my website, not to mention he answered all of my questions right away. Matt gave me a lot of information, insights and tips so that I could do some SEO work on my own free of charge. I will be back for him to help me further my online presence even more in the near future. I highly recommend Profit Systems for Roofing Companies. Thank you Matt!

Learn more


We send all our invoices through PayPal.

A ton! We let our clients and our results speak for us. Check out our case studies HERE & our testimonials HERE.

Everything is included. It’s a 100% hands-off system.

We track everything and we are 100% transparent with what we do. Every 30 days, you’ll receive an in-depth report on how many leads we’ve generated, what we did, what the rankings are, etc., PLUS you have full access to your success dashboard.

Never! It is all included in the package fee. No hidden charges.

Want to become the #1 roofing brand in your area and have an ever-growing lead generation online community?

We can help! Call us for a FREE strategy session today.