Pay-Per-Click is a tried and tested cost-effective digital marketing technique that brings in new leads and generates business growth at a fast rate. While SEO for roofers definitely works, it needs time to fully work, and you will have to wait at least three months to see substantial results. SEO can get you to the top of Google’s search results, but if you want to get to the very top of the page you need paid advertising, and that’s what PPC is all about.
With PPC advertising, you will get the results you need much faster than with SEO. Your ad will be displayed above search results, thus bringing you closer to potential customers and giving you an instant advantage over competitors. Why should you let your rivals use PPC to their advantage and give them the upper hand of being at the very top of Google? Invest in your PPC ads and beat them! PPC allows you to specify your target audience, the service you are promoting, and your desired location. Specific goals, direct results.
But, if you want your PPC advertising to really work, then you need the right people on the job. This is a complex process and requires a high level of knowledge and skills. Profit Roofing Systems is a Google-certified roofing marketing agency and our team consists of seasoned professionals who are PPC experts with a long track record of successful campaigns. We will create a precisely targeted PPC ad campaign for you that is sure to bring in high-quality roofing leads and create business growth, with exceptional ROI.
The days of door-to-door advertising are long gone. You need digital marketing to create online visibility, make your business easily discoverable and accessible to potential clients, and to build a recognizable name. Every business needs to be digitized, and roofers are no exception. Roofing companies who are in tune with current trends successfully use digital marketing techniques such as PPC to generate leads and boost sales, book new jobs and expand their business. What are you waiting for? The time is now!
With PPC, your roofing business can expect these benefits:
Let’s get back to the basics and explain in more detail how PPC works and why your roofing business can greatly benefit from its use. The abbreviation PPC stands for pay-per-click, a type of online marketing that allows marketers to pay a fee for each time one of their ads gets clicked. Basically, you are paying for people to visit your website rather than make an effort to naturally bring them in. Don’t worry, this requires quite an effort as well! But, leave that to us, our approach is hands-off, meaning we’ll take care of everything. You can sit back and watch those results come in.
One of the most commonly used types of PPC is search engine advertising which enables advertisers to bid on an ad placement in the sponsored links section of a search engine based on the targeted keyword. When we’re talking about roofing, that keyword will most likely be related to your business name and/or your top service. For example, if you bid on “roofing Miami”, your ad will pop up at the very top of Google’s search results – above “natural” search results, in the sponsored ads section. What do you think will be clicked more – your paid ad at the very top of Google, or a “natural” search result below? People are much, much more likely to click on the first thing they see instead of scrolling down and picking among results.
When an ad is clicked it sends a visitor to your website, and we have to pay a small fee to the search engine, which is covered by your budget. Although a small fee has to be paid, that amount is insignificant compared to what you will be getting – leads and potentially paying customers. To bring this closer to you, let’s use a real life scenario. You pay $5 for a click, but what you got out of it was a customer who will pay $5000 for their roofing project. Those are not bad ROI figures, aren’t they? That’s why PPC is one of the most effective digital marketing tools out there.
The fastest and most efficient way to increase your online presence and exposure to potential customers is to implement a PPC ad campaign that is synched to your other digital marketing processes. Other industries have been using PPC for years now, and roofers shouldn’t be left out!
When you have Profit Roofing Systems on the case, you won’t be wasting your time or money on marketing tactics that could work – we know what definitely works, and will always make sure that you are 100% informed about the progress of your PPC campaigns. Most importantly, we have a deep understanding of the roofing industry and cater specifically to that niche, while other agencies that have no significant experience of working with roofing companies would not understand your needs, or how the industry operates.
You can expect more value for your dollar. With a precisely targeted PPC campaign customized to your needs and goals, you will see your investment bring in sizable results. While the average conversion rate for the roofing niche is 5-10%, ours is significantly higher and averages between 15-30%. We know the ins and outs of the roofing industry and how to set up PPC ads that will generate higher Google ratings at a lower cost per click than any of your competitors. So, what kind of results can you expect? Let us show you:
Profit Roofing Systems is a digital marketing agency dedicated to the roofing industry. We have more than five years of experience in working with roofers, providing customized campaigns that effectively create new leads, bring in new customers, make businesses stand out among the competition and gain market dominance.
PPC will help get your business to the next level, but you have to keep in mind that you get what you pay for. How much you invest in a campaign defines its scope, and consequently the intensity of your results for the duration of your campaign. What that means is that once you stop paying for clicks, the campaign is done and leads stop coming. But with ongoing PPC roofing ad campaigns, new high quality leads will keep rolling in for as long as you are investing in your campaign.
We know how the roofing industry works. We know how to assess your market position, analyze the competition, identify your weaknesses and strengths and use that information to create PPC ad campaigns that will put you ahead of the curve. And we would never work for your rivals! Once we have established a working relationship, you will be our only roofing client in your area.
Ready to start using PPC and reap the benefits? Connect with us! Our marketing team are roofing industry experts who understand where you are coming from, and will be happy to answer any questions you may have. Let’s get you on the fast track to industry domination!