Tips & Tricks

SPOILER ALERT: This blog post is not just a crappy theoretical text full of bullshit and unproven presumptions. It’s based on time-consuming research my team has done to finally answer this question that pops up in literally every conversation with roofers...

I’m writing this post because I’m tired. I’m tired of these f***ing agencies' messing up campaigns because they don’t know how to advertise properly. In the last 6 months, somewhere around 120 roofers scheduled a free strategy session with me to talk about how can I...

The internet has become the authority on a lot of things nowadays. Consumers turn to it for the simplest questions because the internet knows it all. Then why wouldn’t they turn to it when looking for roofing contractors, as well? Research has shown that now more than...

In today's world, it is crucial for you to use some form of digital marketing if you want to grow your business successfully. The majority of the population are connecting via the internet, so even if you are not using digital marketing techniques offline,...

The terms online marketing and digital marketing might seem like the same thing, but actually, they are not. Even though the terms are merely technical, knowing the difference between the two words will allow you to better plan the marketing efforts that...

Forming strategic and quality partnerships is very important if you are a roofer and it can be very beneficial for your business. One of the most beneficial partnerships you could develop is with a quality real estate agency in your area.You are in the...

SEO scams happen more than you know – especially in the roofing industry. As a matter of fact, chances are that many of you reading this post have been scammed by SEO companies before. That’s why I decided to open this subject and delve a little deeper into it – so...

Google goes to great lengths to try and match businesses with customers as simply as possible, minimizing the search process, as well as cutting out the middleman. With Local Service Ads, it has gone one step further. Local Service Ads 101 Google Local...

Why should your roofing company have a mobile friendly website 20 years ago, there were around 1 million websites that you could visit. Ten years ago that number reached 150 million. Also, around 2007, there were approximately 1 million mobile friendly...

Best way to market your roofing business If you own a roofing company that offers residential as well as commercial roofing service, then you already know that you can’t just rely on your skill and experience to secure the constant flow of new clients. We...