Free Marketing Advice for Roofers
Latest industry news, strategies, and tactics for growing your roofing company.
October 2019 Industry Update
Reading Time: 4 minDid you know that Google just released the biggest algorithm update in the last 5 years? Do you know how that will affect your roofing business? Read on and you’ll find out all about it, along with some other exciting stuff. Search Engine Optimization (SEO) So Google...
September 2019 Industry Update
Reading Time: 3 minWhat has been happening lately in the marketing industry? Are there any news and changes that may affect your roofing business? We’ve got the most recent and relevant insights right here! Read on to find out in a nutshell what they are. Search Engine Optimization...
August 2019 Industry Update
Reading Time: 3 minWant to know more about the marketing industry? What’s happening and how it may affect you and your roofing business? Keep reading because we’ve got the most recent and relevant insights right here. Find out in a nutshell what they are! Search Engine Optimization...
Is HomeAdvisor a Waste of Money? (HINT: You Bet It Is!)
Reading Time: 4 minSPOILER ALERT: This blog post is not just a crappy theoretical text full of bullshit and unproven presumptions. It’s based on time-consuming research my team has done to finally answer this question that pops up in literally every conversation with roofers...
Why Nobody Has a Money Back Guarantee and We Do (Sort Of)
Reading Time: 4 minWhen it comes to any kind of guarantee when we talk about marketing, it’s important to separate scammers from real marketing agencies. They all have their reasons for (not) giving you guarantees, some legit some not, as you may already know. You’ve probably had your...
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How Important Are Online Reviews for Getting More Roofing Clients [And How to Collect Them]
Reading Time: 7 minThis indeed is a great question. Especially because changing a roof or fixing it is probably one of the most costly investments one can make as a homeowner. Therefore, when it is time to hire a roofing contractor, people will want to know that their money...
Full Guide to Using Google and Facebook in the Roofing Industry: How Much to Invest and What to Expect
Reading Time: 4 minMany marketers and digital marketing experts - or better to say “experts” - think of roofing as just another industry, just another area of expertise. So why not get into this one as well? Why not try marketing different roofing companies? Well, because it’s not just...
Why Most Marketing Agencies Suck When They Play with the Roofing Niche
Reading Time: 5 minI’m writing this post because I’m tired. I’m tired of these f***ing agencies' messing up campaigns because they don’t know how to advertise properly. In the last 6 months, somewhere around 120 roofers scheduled a free strategy session with me to talk about how can I...
How Negative Online Reviews Affect Your Roofing Business
Reading Time: 5 minThe internet has become the authority on a lot of things nowadays. Consumers turn to it for the simplest questions because the internet knows it all. Then why wouldn’t they turn to it when looking for roofing contractors, as well? Research has shown that now more than...
How to Write a Facebook Ad Copy That Converts
Reading Time: 3 minOne of the social media platforms that receive the highest amount of visitors each day is Facebook, which makes it pretty obvious why it is easy to reach your potential clients on this platform. Whether it is marketing for B2B or B2C, Facebook Ads make it easy...