As any roofing contractor knows, roofing marketing is essential for generating new leads and financially stable your business.
However, with so many different marketing channels, knowing where to start and what to do first can be difficult.
That’s why we have created a guide about the most appealing and affecting roofing marketing ideas you can use to find new roofing leads and how to use roofing advertising as successfully as you can.
Before we start, remember one thing, marketing for roofing companies is an ongoing process which means that your roofing ads mustn’t stop, nor your production of new exciting roofing advertising ideas. Therefore, you need to be ahead of your competition all the time, and we believe this guide will help you ensure that your marketing strategy never fails.
Roofing Company Marketing Strategies & Creative Roofing Ads
Knowledge is power, and knowing what marketing strategies you should use are an advantage over your competitors. Therefore, carefully read and use the following tips for running your roofing company in 2022.
- Have a Web and Mobile-Friendly Website
Your website is your digital business card. Thus, it is crucial that it is easy to use and that it is adapted not only for the web but also for mobile devices. In addition, the website must be understandable and informative, and you should use it to show your roofing expertise and knowledge.
- Feature SEO-Optimized Content
In addition to your website being mobile-friendly, you also need to have a blog section that you will fill with SEO-friendly blogs to show your knowledge and share helpful information with potential clients. What does SEO-friendly mean? It means that your blogs will consist of previously researched keywords related to the roofing business.As a result, your website will have content that is relevant to potential clients who are searching for them through the internet.
- Use Social Media
Facebook, Instagram, LinkedIn, Twitter, and other social media are your FREE PR channels. Use them wisely and present your roofing business in the best possible way. Connect with your online community, engage them through giveaways, present them with helpful content, and build your authority as a reliable roofer.
- Market with a Relevant Business
Connect with businesses that are similar to roofing. For example, you can connect with a gutter-cleaning company or with a company specializing in exteriors, such as solar panels. Cooperation with similar businesses brings many advantages, among other things, finding new clients without spending money on advertising.
- Have More Referrals
Increase your referrals, and you’ll be on the road to success! Offer incentives such as a discount offer or cash prizes to attract new customers. Word-of-mouth is the best form of advertising, and satisfied clients are the best promoters of your roofing business. If you encourage them with a reward or discount, you get an inexhaustible source of leads.
- Use PPC Campaigns
As a roofing contractor, you understand the importance of generating leads and connecting with potential customers. And while word-of-mouth is always a valuable asset, you can’t rely on it alone to grow your business. That’s where a pay-per-click (PPC) campaign comes in. By targeting potential customers who are actively searching for roofing services online, a PPC campaign can help you reach a wider audience and generate leads more efficiently.With a well-crafted PPC strategy, you can drive targeted traffic to your website, build brand awareness, and capture new leads. In short, a PPC campaign can be an essential tool for growing your roofing business.
- Don’t Underestimate the Power of Reviews and Testimonials
In any business, reputation is everything. In the roofing business, it is even more important because customers are trusting you with one of their most valuable assets – their home. When a customer is looking for a roofer, they are not just looking for someone who does a good job, but someone who is trustworthy and will do the job right. This is where reviews and testimonials come in.A potential customer who sees that you have positive reviews and testimonials from past customers is much more likely to choose you over another roofer who does not have as many positive reviews. Reviews and testimonials give potential customers confidence that you are a reputable roofer who does quality work. So, if you are not already doing so, start collecting reviews and testimonials from your past customers. It will make a big difference to your business.
- Don’t Forget About Direct Mail or Email Marketing
With all of the different marketing channels available, it can be easy to forget about some of the more traditional methods, like direct mail or even email marketing. However, these methods can still be highly effective, especially when combined with other marketing channels. For example, direct mail provides a personal touch that can make recipients feel valued, while email marketing allows you to reach a broad audience quickly and easily.Plus, both methods can be highly targeted, so you can ensure that your message is getting to your ideal customers. So, don’t forget about direct mail and email marketing as you plan your roofing business’s marketing strategy – they may surprise you with their results.
- Start a YouTube channel
A YouTube channel is a great way to promote your roofing business and build a reputation as a reliable roofer. You can use your channel to post videos of completed projects, testimonials from satisfied customers, and Roofing 101 tips and tricks. A YouTube channel will also allow you to interact directly with potential customers, answer their questions, and provide them with valuable information.
- Be Creative
As a roofing contractor, you have the opportunity to connect with potential customers in a way that many other businesses don’t.For example, you can distribute flyers in neighborhoods where you work, create yard signs with your company information, or show yourself in DIY videos for roofers. Also, you can build relationships with your potential customers by getting involved in your community.
Another idea would be to volunteer at local events, sponsor a Little League team or contribute to a local charity. You can also offer free consultations and give potential customers a chance to get to know you and your roofing business without any pressure to hire you. These activities will help you connect with potential customers and create goodwill for your business.
By thinking outside the box, you can reach a wider audience and generate more interest in your business. And who knows? With a bit of creativity, you might find yourself with more customers than you ever thought possible.
Let’s Wrap It Up
We have presented some of the most effective marketing strategies you can use immediately to increase the number of customers and build a recognizable brand in the roofing business. Try to implement them as soon as possible to increase your income and client base.
You might find that specific techniques work better than others or that some strategies are more effective in certain situations. Ultimately, the goal is to find marketing strategies that work for you and your business.
By experimenting with different ideas, you can create a customized plan that will help you reach your goals and grow your roofing business.
Frequently Asked Questions About Roofing Marketing
How Do I Advertise My Roofing Business?
There are many ways to advertise your roofing business. You can start by creating a website and using SEO to help potential customers find you. You can also list your business in online directories and claim your Google My Business listing.
Social media is another excellent way to reach potential customers. Create profiles on platforms like Facebook and Twitter, and post regular updates about your business. There is also the option of running targeted ads on social media platforms or even sponsoring local events.
Whatever advertising strategy you choose, ensure you are consistent and try to reach as many potential customers as possible.,
How Do Roofing Companies Get Customers?
Roofing companies use a variety of methods to get customers. For example, many roofing companies rely on word-of-mouth marketing, which is when satisfied customers talk to their friends and family about the company.
Other common marketing strategies roofing companies use include online advertising, print advertising, door-to-door sales, social media, co-marketing with similar businesses, email marketing techniques, etc.
How Do You Get Roofing Leads Without Door Knocking?
Door-to-door canvassing is one of the most common ways to generate leads for a roofing business. It involves going door-to-door in a neighborhood and asking homeowners if they are interested in getting their roofs replaced or repaired. While this can be an effective way to generate leads, it can also be time-consuming and expensive.
There are a few other options for roofing businesses that want to generate leads without door-knocking. One option is to install Yard Signs with contact information in strategic locations around town. This allows homeowners who see the signs to contact the roofing business directly.
Another option is to use Google Ads to create online ads targeting homeowners needing roofing services. These ads can be customized to appear only to homeowners in a specific geographic area, making them more likely to result in a lead. By using one or more of these methods, roofing businesses can generate leads without having to knock on doors.
How Do Roofing Companies Generate Leads?
Most roofing companies use a combination of online and offline lead generation techniques. One of the most common online methods is pay-per-click (PPC) advertising, which allows companies to bid on keywords related to their business, and ads appear on search engine results pages.
Companies can also generate leads through their website by including forms that customers can fill out to request more information or a free estimate. Offline methods of lead generation include attending local home and garden shows, distributing flyers and door hangers, and working with real estate agents to identify homes that are likely to need roofing services.
By using a mix of both online and offline techniques, roofing companies can ensure that they are reaching the broadest possible audience and generating the most leads possible.
How Do You Get Roof Leads From Google?
Two main ways to get roof leads from Google are through paid advertising and organic search. Paid advertising, or pay-per-click (PPC) advertising, is where you create ads and bid on keywords that potential customers are searching for. Then, when someone clicks on your ad, they’re taken to your website, and you pay Google a fee for the click.
On the other hand, organic search is where your website appears in the search results without you having to pay for it. This is achieved by optimizing your website and content for SEO.
Both paid and organic searches can effectively generate roofing leads from Google. However, organic search is often more sustainable in the long run and can provide a higher lead quality. That’s because people who find your website through organic search are already interested in what you have to offer and are more likely to become customers.
So, if you’re looking to get roof leads from Google, focus on SEO and organic search. It may take some time and effort to achieve results, but it will be worth it in the end.