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6 Key Elements Every Roofing Website Needs to Have - Number One Roofing Marketing Agency | Profit Roofing Systems

6 Key Elements Every Roofing Website Needs to Have

6 Key Elements Every Roofing Website Needs to Have

A website is your best employee, the hardest and most efficient worker you’ll probably ever have. Why? Because it is always open, it works for your 24/7, no breaks, no sick days, no vacation, no holidays.

And today it is more important than ever to have this hard-working little helper in top notch shape because more than 90% of consumers will first go online to look for products, services, or even just your information and contact info.

Having a website is, therefore, crucial for your business, and you need to focus some attention on its performance and appearance if you want to generate more traffic and business.

We’ve put together a list of 6 key elements every roofer should incorporate in their website if they want to generate more leads and phone calls.

1. Mobile-Friendly Design

Mobile friendly website design is a must today. A great majority of users today use their mobile devices to access the internet and to look for information. It’s faster, it’s easier, and they can do it on the go.

Having a website that looks good only on a computer can actually hurt your roofing business. If someone opens your website on their phone, and they can’t find anything, the design doesn’t adapt, fonts and pictures are too big, they will simply leave – thinking that your roofing work is as sloppy as your website.

Another reason why mobile-friendly design is key for roofers is because they also offer emergency services. And what do people do in emergencies? They pull out their phone and turn to Google.

You need to make yourself available on all fronts, make it easier for homeowners to get in touch with you when they need you most, and use this urgency to your benefit.

  How to do it?

Option 1
: You can use a third party mobile website builder. There are different apps for making your site mobile friendly, and it can be ready in less than 30 minutes. You can do it yourself, it’s easy and very affordable.

Option 2: You can use a responsive website theme. This is a more involved process, as it includes redesigning your website to a mobile responsive theme or platform. This means that your website will understand on which devices users browse it and automatically adapt to that device.

  How does it get you more leads?

When your website is easy to navigate, use, and read on a mobile phone, potential customers looking for roofers on their phones will be more likely to find what they need, to get your information quickly, and call you, especially if it is an emergency.

See the next key element to see how you can additionally make use of this and super charge your mobile friendly website.

2. Testimonials on Each Page

According to research, nearly 90% of consumers trust testimonials just as much as personal recommendations.

This is a pretty powerful number and can be very well used to your advantage, so make sure your website visitors get to see and read about the great experiences of your happy customers.

  How to do it?

Gather all the testimonials you already have on Google, Yelp, Facebook, or any other platform, or use the ones you’ve already collected on your site, and incorporate them on every page of your website.

Put 2-3 testimonials on the home page, somewhere in the middle, or towards the bottom of the page, and on every other page you can put them around the content or in the sidebar.

If you have testimonials for specific services, such as metal roofing or roof repair for example, then incorporate them into those specific service pages. When testimonials are organized in such a way, contextually, they have a stronger influence on your users and provide better results.

  How does it get you more leads?

When your potential customers are browsing your website, your goal is to keep them on your site, and eventually take action, fill out a contact form, call you, request a service, etc.

They can leave your page any second to go to your competitor, but what will stop them from leaving and grab their attention is the testimonial they stumble upon every now and then.

And if they keep seeing testimonials from satisfied clients and happy homeowners, they are far more likely to trust you and to decide to ask for an estimate or call you.

The best thing about this key element is that once you add the testimonials, you don’t have to do anything else. They will work for your every single time a prospect comes to your website.

3. Contact Form on Every Page

Just like with testimonials on each page, having contact forms offering free estimates will entice users to take action, to trust you more, and to contact you. You just have to make it easy for them.

Putting a small contact form saying “request an estimate” on every page will go a long way. You can put them at the bottom of each page or in the sidebar.

  How to do it?

Create one simple form and incorporate it into every page of your site.

The most important thing is to add as few fields as possible because the fewer the fields, the more likely your visitors are to fill them in. They don’t have a lot of time to waste and want it done quickly.

Ask for the basics, keep it simple, and narrow it down to maximum 4 fields.

  How does it get you more leads?

You never know when a visitor is ready to take action or contact you. That can happen in any phase of their research, and they can be on any page of your website.

That’s why you need to provide them with the option to contact you each step of the way. If the contact form is in front of them all the time, they will be more likely to fill it in right away, instead of searching for it.

4. Tap-to-Call Button

This is where things get really interesting…

Think about this. When users are on your website looking for a roof repair, for example, they like what they see and want to get in touch with your right then and there. How do they do it?

Of course, there’s your phone number or a contact form somewhere on your page, but if you’re on a smartphone it can be hard to find. And you don’t want that.

You want them to be able to call you instantly, with a click of a button. Make it as simple as possible for them.

Add a click-to-call button! It will be hard to ignore and hard to miss. Once they click it, your number is automatically inserted into their phones and all they have to do now is tap Call Us.

  How to do it?

It is very simple and straightforward. If your website is built in WordPress, there is a plugin called Call Now Button which will install that exact button to your site.

If your website is built some other way, there are also other ways to add this option, such as installing GrooveJar, and using its free GrooveCall option.

  How does it get you more leads?

Well, this is a big and hard-to-miss button that will tempt users to click and arrange a roofing estimate. It will be hard NOT to call you, especially if they need the service fast.

5. Professional and Unique Design and Content

When prospective customers land on your page, you want to leave them with a great impression.

Your website needs to look and feel professional, as well as appealing and one-of-a-kind. You need something that the users haven’t seen before, something that will grab their attention and make you stand out from your competitors. Something they will remember and that will inspire confidence in them.

  How to do it?

First of all, make sure you don’t have any spelling or grammar mistakes, and that your content is unique, relevant, and informative.

After that, do a bit of research on your competitors. Check out their web pages, take a closer look at everything they’ve added and included on it, their designs, themes, colors, take note of all the common themes or trends they use, and then do something completely different.   

You have to stand out from the rest of the crowd, amaze your users. Think about adding different types of content to your web page.

For example, you can insert a video background, some HQ images, photos of your successful projects, some before and after photos, maybe even a video testimonial if you have one, and similar things.

  How does it get you more leads?

A good combination of professional design, quality content, and 100% uniqueness, will get you ten times more leads than your competitors.

Users are always looking for something new, but also something that inspires trust. And by adding photos, videos, testimonials, and all the perks and benefits you can offer your clients you will be seen as trustworthy and people won’t hesitate to call you.

Just remember, your website and its content are not meant to be too sales-oriented, they are meant to inspire trust and get your phone ringing around the clock.

6. Website Visitor Recording

We’ve saved the best for last.

We can call this element a “ninja tactic” because it works for you without anyone ever knowing it’s there.

What’s it about?

This element allows you to record and save all the user activity on your website – what every single visitors does, what they click and look at. It’s almost like you’re standing behind them and looking over their shoulder.

  How to do it?

In a few very simple steps. There is a free software, such as Hotjar or Mouseflow, that does it for you and all you need to do is sign up, set up a free account, and start recording.

  How does it get you more leads?

This is the best thing of all. You can use those recordings to see what your website looks like through the eyes of your consumers, what it looks like on their tablets and smartphones, what they look for, what they click or don’t click, what they can or can’t find, and then adjust the site according to their experiences.

It is the best way to improve your website for the best user experience and to generate more leads in the future.

Wrapping Up

Implement these six amazing key elements into your roofing website, sit back, and enjoy the magic. It is very simple, yet very effective for generating traffic and leads, so don’t be surprised if you see leads starting to flow in.   

If your need help with implementing any of these elements into your website, or want to know what more you can do to get your business going, schedule a free, no-obligation strategy session with us today!

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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