How Can a Roofing Company Benefit from Partnering Up with a Real Estate Agency?

However, be careful ! An agent who invests a lot of money in advertising is not necessarily a very active or a successful one. Again, ask around about that particular one.

You can also visit several realty offices in your neighborhood in person and ask them about their busiest agents. Usually, they will be glad to answer the question and you can start making a great checklist of your potential targets.

2. Pick Representatives Who Work with Buyers

If your goal is to generate new roofing leads and referrals from your partnership with a real estate agency or a representative, your best bet is an agency/representative that works with buyers. Why is that?

Home buyers will very often require or ask for a roofing inspection before they purchase the house. And which roofer will they choose? Probably the one that their real estate agent recommends to them.

The real estate agent is a professional that they trust, so they will surely follow their advice, especially if they are new to the area.

Even if they don’t require an inspection, the agent can refer them to you for any future roofing services they might require.

So go for the purchasing agents first, it is a really great strategy, don’t you think?

3. Meet with Agents

Go on a mini-tour of real estate agencies in the city. Drop by their offices and introduce yourself and your business. They are professionals just like yourself, so they will surely be glad to listen to your proposal.

Real estate representatives are individuals who generally like to collaborate with businesses and individuals that can benefit them and prove useful for their business.

So the most important thing you have to do is to present yourself and your proposal in the best light, give them helpful information, and maybe some helpful professional advice.

4. Don’t Give Up

Be persistent, have patience and do not give up if you don’t get a positive result during your search. Don’t feel bad, stay consistent and cordial.

At some point, representatives are going to appreciate your consistency and the result will be a collaboration with some big agency that does a great job and gets you many new referrals.

5. Visit Local Real Estate Office Meetings and Conferences

Pick an interesting and popular roofing related topic and present it to brokers at the real estate company’s meeting. They will surely be interested, so you can also start a short discussion on the topic.

Don’t forget to highlight how that agency could profit from collaborating with your business, and it will be a mutually beneficial relationship.

Furthermore, you should remember that the most important thing regarding this type of collaboration is providing specific value to the real estate agency as a roofing professional.

Taking a real estate agent to a fancy restaurant for a nice meal won’t be enough. They need value and concrete propositions.

For example, one of the best options is to provide him with a specific value in the form of business leads.

You can create a specific digital marketing campaign via Facebook Ads which will be oriented to generating new roofing leads. This can be done very quickly, you will generate leads for yourself and the agency, and it won’t require a huge financial investment, i.e. budget.

The greatest thing in a campaign like this is definitely the fact that everyone can benefit from it. But from the agency’s perspective, this roofer – you – will be the only local roofer who will bring concrete leads to the real estate agency – and that is a real measurable value!

And what does that mean for you?

Well, it most certainly means that the real estate agency’s business will grow rapidly, you will receive more and more referrals, and a more significant profit is guaranteed!