Raise your hand if “people will always need roofers” was one of the reasons you put your heart and soul into building a successful roofing company from the ground up. The job security you expected was at least one of the players in your decision, right?
There’s one problem, though. America’s roofing industry is pretty crowded, with many of the 37,000+ roofing contractors vying for the same residential and commercial jobs. Without taking regional differences into account, that’d be roughly 740 per state — and potentially 74 within your service area.
What determines if a client places their trust in you or moves onto your closest competitor? While a lot comes down to pricing, experience, and quality, reputation is a huge factor, too.
If you were a skilled roofer a few decades ago, word-of-mouth marketing you didn’t even have to pay for went a long way — but the industry and the world have changed. Most people who are getting ready for a roof replacement or dealing with an emergency make decisions in an entirely different way now.
That story? It starts with one simple Google search: “roofing contractor near me.”
What will your clients find on the other end of those search engine results pages? That part comes down to local SEO for roofers, and it takes more than a website and a Google Business Profile to win!
What Local SEO for Roofers Can Do For Your Business (and Faster Than You Might Think)
Roofing contractors are a hands-on crowd — and, used to doing everything on their own, it’s no surprise that over 70 percent actively distrust marketers. If you’re anything like most roofing pros, Search Engine Optimization for roofers might seem a little wishy-washy to you. The good news? The results it can get you are anything but.
Local SEO for roofers — a kind of search engine optimization dedicated to making sure the potential clients looking for a roofing company in your area can find you when they need you most — has a lot of power. Done right, local SEO can:
- Put you on the digital map, so that people looking for reliable pros to handle their roof replacement or repairs see your roofing company at the top of their Google page when they run those “near me” searches.
- Get you more clicks and more traffic. Once local SEO for roofers gets future customers to your site, you swoop in with persuasive, optimized, and well-written copy that shows your local community who you are and what you can do.
- Translate to leads and sales. SEO for roofing companies is more than a gimmick. Over 96 percent of home and business owners now actively use the web to find the right contractors for the job — and to decide which one to trust.
Basically, local SEO for roofers complements (and has partly replaced) your on-the-spot marketing efforts. Except, unlike with other forms of advertising, your web presence is open 24/7 — whenever your future clients need you most.
How SEO for Roofing Companies Works — A Look Under the Hood
The basic concept behind local SEO for roofers is simple enough, but the steps it takes to make sure you have a direct line to your future clients get complicated. Fast. As a specialized marketing agency that only works with roofing companies, the magic we work has plenty of moving parts — just like your job.
Thorough keyword research is part of the backbone of any strategy, because SEO for roofing companies is never one-size-fits-all. That’s where the power of local SEO for roofers comes in, and we don’t just optimize for your location. We also have to find out what search terms people in your specific area actually use when they look for a reputable roofing crew.
Incorporating those terms into your site in a smart, organic way, and building pages for each of your service areas, is another part of our job. That goes beyond the persuasive content you use to inform and build trust, and also extends to headers, meta descriptions, images, and technical optimization.
Not every step that helps you stand out from the crowd happens on your site, though. Building links, local citations (mentions and profiles in relevant places), and optimizing Google My Business for roofers are all part of the SEO game, too.
The good news? You don’t have to do it all alone. Just like most of us (excluding the former roofers on our team) don’t actually have a clue how to build and repair those beautiful roofs you make your living from, nobody expects you to become an SEO expert.
Are YOU the Roofing Contractor Near Me Your Community Is Looking For?
If you’re tired of muddling along with roofing company local SEO tips you find online, we’re here to help. As a dedicated roofing marketing agency, we won’t just make sure our SEO for roofing contractors gets you to the top of those local Google pages. We can also help you win over future customers with engaging content that builds trust.
In case you were wondering, the answer is “Yes, just you.” If you work with Profit Roofing Systems, we won’t take on any of your competitors. It’s one roofing company per service area all the way, because only one can take the top spot!
Need more info on what we can do for you? Grab yourself a free consultation whenever you decide you’re ready to take local SEO for roofers, and we’ll tell you exactly how we can get you more clients and pad your bottom line!
