A business catering in a market as robust and saturated as roofing needs to have a lot in its corner in order to make a splash. This especially rings true if you live in a densely populated area like Anaheim, CA, or Buffalo, NY, where roofing businesses are a dime a dozen.
So how does one break through the hundreds of other roofers looking to make a name and turn a profit?
There’s SEO, of course. There’s making your website as approachable and user-friendly as possible, with plenty of interesting content for the average reader to peruse. There’s making sure you have a visible, up-to-date Google Business Profile on Maps. There’s making sure you have relevant, affordable services on offer to anyone within a 10-mile radius of where you’re located.
And then there are roofing reviews. Plenty, plenty of roofing reviews!
Why Are Reviews Important?
As helpful as most digital marketing strategies are, some of them fall flat if you don’t have positive, authentic reviews to back them up. Things like establishing yourself as a knowledgeable, experienced roofing contractor who knows what they’re talking about and who boasts years of 100% satisfaction… kind of means nothing if there are zero reviews to show for it!
Let’s take a look at what else roofing reviews can help your business with:
Builds Trust and Credibility
This isn’t just confined to the roofing sector: customers from all over different industries are more likely to trust a company with positive reviews. Reviews are social proof that shows that the company delivers reliable and high-quality services or products. In roofing, this is especially important, where safety and quality are the customer’s highest priorities.
Increases Visibility/SEO
On search engines like Google, roofing reviews can improve a roofing company’s visibility. Reviews often include important keywords like “roof repair” or “roofing contractor,” which helps with local SEO rankings, making it easier for others to find you.
Helps with Decision-Making
Roofing is a serious investment, and customers want to be sure they’re choosing the right company. Reviews provide real experiences that help clients compare & contrast options and prices and make informed decisions based on the satisfaction of others.
Enhances Reputation
Responding to reviews, especially negative ones, gives roofing companies an opportunity to address concerns and potentially turn dissatisfied clients into loyal customers instead. This can positively impact your company’s overall reputation.
Boosts Word-of-Mouth
Positive reviews often serve as recommendations to others. In the roofing industry, where people rely heavily on personal referrals, a satisfied customer review can lead to new business, thus expanding the company’s customer base.
How Do You Get Reviews?
Follow up, follow up, FOLLOW UP! If you can’t ask happy customers directly, send follow-up emails or texts with a polite reminder to leave a review. Make sure to include instructions on how to do so and a link to the reviewing platform if needed. Most modern roofers use QR codes on their business cards as well for ease of access to reviewing platforms.
Need More Ideas on How to Market Your Roofing Company? Profit Roofing Systems Can Help
Profit Roofing Systems has been specializing in results-driven digital marketing solutions designed specifically for roofing contractors since 2008.
With our exclusive MADMAT package, we combine the power of SEO, high-conversion Google Ads, and targeted Facebook Ads to position your business as the leader in your local market. No more guessing games—just real, measurable growth that translates into higher revenue and more clients.
Schedule a FREE strategy session today and let us show you how we can transform your roofing business into a market powerhouse!