As we all know, promoting and branding any business before social media was quite demanding, modest, and extremely expensive.
In other words, you could advertise your business through business ads in local newspapers, you could also promote your business on radio stations, and there were also flyers that you could hand out to potential customers and clients. Unfortunately, to show yourself on a TV screen required a small fortune; hence it was unattainable for most small and medium-sized businesses. Roofers also used the door-knocking technique to find new leads, and there were some other simple advertising techniques as well. Still, all things considered, if you tried to brand your company and your business, you didn’t have a lot of opportunities.
And then, we entered the digital age, and social media appeared with its endless possibilities for free or paid promotion and branding.
Why Should You Use Social Media for Your Roofing Business?
As stated in the paragraph above, social media is a part of the digital age in which we live. Therefore, your business must be presented on official social media profiles if you want to be on trend and not lag behind others.
Also, not using the possibilities of social media for branding and stubbornly sticking to outdated ways of promotion is like refusing to remove the old black and white television from the living room and replacing it with an LCD screen. Incomprehensible, right?
And if you are still a die-hard fan of the old way of advertising, maybe the fact that your competition is already heavily using social media to increase revenue will convince you that you need to use them too.
If you’re wondering how to use social media channels, don’t worry, we’ve got you covered.
In the following lines, we will explain which social media channels prevail and how to use them for branding your roofing business. Also, we will share with you several writing formulas which can be helpful when you are stuck and don’t know how to create a post. Furthermore, we will present other valuable advice regarding better social media usage, so keep reading.
How to Brand Your Roofing Company on Social Media?
First of all, let’s list the social media channels you can use for your roofing business. We have Facebook, Instagram, LinkedIn, Twitter, Tik Tok, and GMB listings. (As for GMB listing, even though it isn’t a social media channel by itself, because it consists of almost the same settings as any other social media channel, we strongly recommend using GMB intensively and thoughtfully).
You can brand your roofing company through social media in so many ways. For example, you can publish roofing projects that you are currently working on or testimonials from satisfied clients, or you can share B/A (Before and After) pictures of your previous roofing projects.
Furthermore, to brand your roofing business on social media, you can present your team of experienced roofing professionals through a series of posts and show your expertise and competence in this way.
Also, suppose you want to brand yourself and get closer to the community. In that case, you can post various videos showing your roofing knowledge, and you can also make a series of DIY videos and share helpful roofing tips. That way, you will promote yourself as a roofer willing to share some of his knowledge with others, and your online community will appreciate that.
While we talk about videos, we would put the spotlight on TikTok. TikTok is a relatively new social media network that gathers a younger population, unlike Facebook, which is a social media for middle-aged people. Even though TikTok is a network for younger people, you need to think proactively. Today’s younger generation is tomorrow’s generation of new homeowners who will need roofing services. Therefore, this social media platform should also present your roofing business.
As for the way of communicating through various social networks, there are differences.
For example, LinkedIn, Twitter, and GMB listing imply a more official way of communicating, while on Facebook, Instagram or TikTok, you can mix the official and relaxed ways of communicating.
The official way of communicating implies meaningful posts, such as posts about current roofing projects or presenting your roofing services, then posts about your team or posts with testimonials of your former clients. You can also congratulate holidays or announce your business through these official posts.
As for unofficial posts, you can create contests (yes, you can even run tournaments on your social media profiles and generate awareness and engagement with your followers), share a joke or GIF, or post motivational quotes.
Also, not to be forgotten, through your social media platforms, you can run all kinds of social media ads that will bring attention to your business and more leads and clients.
In order to know how to write a meaningful ad for social networks and other official posts, it comes in handy to know specific writing formulas that can help you formulate your content, so here they are.
Writing Formulas With Examples
This section will introduce you to two most known writing formulas: AIDA and PAS.
We will also write a roofing post example for both formulas so you can understand them through examples.
AIDA Writing Formula
AIDA stands for:
Attention – Attract attention with the title, the first sentence within the text, the first paragraph, etc.
Interest – Create interest by providing additional information that can also support the previously highlighted attention.
Desire – Develop a desire, explaining what is desirable in a product (or service), with the benefits and advantages of the product or service.
Action – Your post will finish with a call to action.
An example of a roofing post by using the AIDA writing formula:
Attention: Roofing services are a necessary part of home ownership.
Interest: At Roofer ABC, we understand the importance of quality roofing services. That’s why we offer a wide range of roofing options to meet your needs and budget. We also have a team of experienced professionals who will work with you to ensure your project is completed on time and to your satisfaction.
Desire: We know that choosing the right roofing company can be difficult. But at Roofer ABC, we pride ourselves on our commitment to customer satisfaction. We guarantee that you won’t be disappointed with our services.
Action: So, if you need a new roof or just some routine maintenance, contact us today and see what we can do for you.
PAS Writing Formula
PAS writing formula stands for:
- Problem
- Agitation (Emphasizing the importance of the problem)
- Solution
An example of a roofing post by using the PAS writing formula:
Problem: Your roof is leaking, and you must find a reliable roofer to fix it.
Agitate: It’s not easy finding a good roofer. There are so many out there; how do you know which one to choose?
Solution: Roofer ABC is the answer. We’re a trusted roofing repair company with over ten years of experience. We have an A+ rating from the Better Business Bureau, and we’re licensed and insured. We offer free estimates, so you can get an idea of what the repair will cost before you commit. Plus, we offer a 100% satisfaction guarantee on all our work.
Roofer ABC is the one you should call if your roof is leaking, so don’t hesitate.
More Advice Regarding Better Use of Social Media
When you start to brand your roofing company through social media through posts, you will need to know some visual creativity too. But, don’t worry; you don’t have to be Photoshop savvy, nor will you have to enroll in a graphic design course. All you need to do is to create an account in Canva, and you are ready to make almost professional designs and visuals. Canva’s interface is intuitive, and you will easily find your way around while creating various visuals and graphics.
If you run out of inspiration for a joke, just type roofing jokes into a search engine, and your browser will suggest hundreds of different jokes and funny memes. Also, you can try a GIF generator and share something exciting and funny with your community.
If you want to edit your roofing videos before publishing, you can use several video editors that are easy to use and don’t have a watermark. Also, if you want to create a video from your photos, you can use photo editor applications like GoPro Quik.
Conclusion
As you can see, there is no reason to delay branding your roofing business on social media when you are familiar with a few tips and some efficient techniques.
Therefore, to improve your PR rating, start using social media platforms and channels as soon as possible and take advantage of their endless possibilities that are entirely free.
