According to Wyzowl statistics, an astronomical 91% of businesses used video as a marketing tool in 2023. So if you’re not one of these businesses, you’re missing out on a lot. Video marketing is making a huge impact in so many industries – roofing included.
So 2024 is finally the time you put it to good use. Video marketing can improve your brand’s visibility and increase customer engagement and sales conversion.
To help you out, we’ve prepared everything you need to know about video marketing; so let’s jump right in!
What Can Your Roofing Business Gain With Video Marketing?
We know you’re busy. And we know it may seem impossible to incorporate video-making in your day-to-day business – but hear us out. Here is what your business can achieve with a quality video marketing strategy.
Increased Brand Awareness
Videos are an effective tool to expand your brand’s reach and increase awareness. They allow you to showcase your work and expertise in a fun and clear way. By sharing videos, you can boost your brand’s visibility and attract new customers.
Trust and Credibility
Today, customers’ distrust is bigger than ever. So show yourself, film your projects and humanize your social media profiles. This will establish your roofing business as a trustworthy expert in the industry.
Improved Social Media Presence and SEO
Videos are very popular on social media and can help you reach more people. Post videos on Facebook, Instagram, and LinkedIn, and attract more followers and customers. Adding videos to your website can also improve your search engine ranking. Google ranks better with websites that have video content in their search results. If you need help, we are the go-to experts for roofing social media marketing. And we can provide you with top local roofing SEO too.
Videos are more engaging than text or images alone. They can capture the viewer’s attention more effectively. That will lead to higher engagement on your social media and your website.
Skills and Experience Demonstration
Help your potential customers understand the quality of your work and expertise in an easy and engaging way. Show them before-and-after videos, time-lapse footage, and services you offer.
Educational and how-to videos can help your customers. This is your way of giving them added value, and what can steer them to your business in their decision-making process.
Cost-Effective Competitive Advantage
Videos can help your business stand out from the competitors who aren’t using any. In the beginning, you may have to invest a little so that you’re able to create quality videos. But in the long run it’s going to pay off, as those videos can be repurposed across all of your platforms.
Connect with your audience emotionally by telling a story through video. Showcase complex project challenges or homeowner satisfaction with their new roof. People are visual beings; if a picture is worth 1,000 words, imagine what videos are worth.
What to Film
By now you may be convinced and more interested in video marketing. We can guess what your next big question is:
What would you even film?
Don’t worry; we’re here to give you enough ideas to fill the entire year!
- Create videos that show your recent roofing projects, before-and-after comparisons, or time-lapses.
- Film educational videos about different roofing materials, maintenance tips, common roofing problems, and how-to guides.
- Ask satisfied customers to give you video testimonials. Authentic reviews are powerful in building trust with your potential future clients.
Create Meet the Team videos introducing your team members.
- Stream live videos on platforms like Facebook or Instagram. Engage with your audience in real time. Do Q&A sessions, live demonstrations, or give a behind-the-scenes look at your daily tasks.
- Talk about your team’s safety measures and protocols. This way you show potential clients that safety and professionalism come first.
Provide a series of videos where you compare different roofing materials. Discuss pros and cons, lifespan, costs, and so much more.
What do you say? Is it worth it? Just remember, whatever you’re filming, be authentic. There is a target audience out there who will love you for your style and passion. Show that in your videos and you’re good to go. And if you need any help, simply contact Profit Roofing Systems! We’ll be glad to level up your roofing business so we can dominate the market together!