Did you know that branding can tremendously help your roofing business? Or that carefully implemented social media marketing can skyrocket your income? If you’d like to find out more, along with the reason why social media marketing for roofing contractors is an ideal branding technique, keep reading. We guarantee that you’ll have a thought or two of your own afterward that can help you improve your brand identity.
Why Is Roofing Company Branding Important?
Many roofing companies neglect to present themselves effectively on the market and fail to use all possible channels to make the most of that presentation. This is a huge mistake.
Think about it for a minute. What do you visualize when you’re starving and craving food? A famous restaurant that you’re familiar with, right? Or, when you want to drink a beer after a long hard day’s work, which beer do you want? The one that you connected with, that grew close to your heart, and the one you consider the best beer in the world to ward off fatigue and refresh yourself.
But think about it, why that particular restaurant and why that particular beer? That’s right, it’s precisely because of successful branding that these two are now your favorites and have etched themselves into your memory. Of course, let’s not forget the fact that the steak in that restaurant is mouth-watering, which is pretty important to have for good branding too – quality products and services can make all the difference.
We believe that these two examples clearly explain why branding is important for your roofing company. It’s not enough to just have a great service and expect that service to get word-of-mouth recommendations. In today’s digital age, it’s necessary to use all of the advantages and channels that the online world offers, getting the most out of it so that you can be at the forefront in the minds of your potential clients as the roofing company they will turn to when they need roofing services.
The best part of all is that the most effective branding channels are, in fact, free channels, and if you’re still wondering what these channels could possibly be, it’s this: social media.
We’ll talk about social media and the different ways of branding on social networks later on. For now, let’s explain how to build a branding identity and what that identity consists of.
What Is a Branding Campaign for Roofing Companies or How to Build a Brand Identity?
To build a brand identity, you need to consider three crucial steps:
- Visual identity,
- Brand voice, and
- Brand channels.
Let’s explain each of these a little bit more.
From the logo of your roofing company to the appearance of your website, from door hanger flyers to your business card, these are all visual elements of your brand, and paying adequate attention to them is necessary. You should not forget about the unified font you will use for all the content you create, as well as the colors you will choose to represent your brand. Why should you put all this effort into your appearance? Because your goal is to create a unique visual identity with which your current and future clients will recognize you by.
In order to build your brand voice, you need to know your customers. So, before you start with the branding process, having information about what your clients want is essential. Once you have that information, you can create your own brand voice. Maybe your customers want an authoritative roofer who shows his knowledge and experience through before/after projects, or they want to put their trust in a roofer who shows his knowledge and experience through personal advice and anecdotes; whatever it is, your brand voice must be adapted to their wishes and needs.
Newsletters, websites, various pamphlets, GMB (Google My Business) profiles, and offline marketing channels (such as billboards) are all channels that can help you build your roofing brand. Of course, the best and most effective channel for branding your roofing business is, without a doubt, social media.
Social Media Marketing for Roofing Contractors as an Ideal Branding Technique
Why is social media marketing an ideal branding technique for roofing contractors? One word – connecting!
What do we mean by connecting? Through social media, roofing contractors can connect with their customers in several ways, eventually creating a brand out of these interactions themselves.
This connection is possible by writing posts on various social media platforms, answering questions asked by your followers, and engaging with different roofing contractors on different social network channels (Facebook, Instagram, LinkedIn, TikTok, Twitter, GMB listing, etc.).
How to Brand Your Roofing Company on Social Media?
You can use various effective strategies to brand your roofing company through social media.
Showcase Roofing Projects and Testimonials: Share photos and videos of current roofing projects you are working on and highlight testimonials from satisfied clients to build credibility and showcase your work.
Before and After Pictures: Post B/A pictures of previous roofing projects to demonstrate the transformation and quality of your work.
Present Your Roofing Team: Create posts that introduce your team of experienced roofing professionals to establish trust and competence.
Share Roofing Knowledge: Post informative videos to share your roofing expertise with the audience and demonstrate your willingness to help and engage with the community.
DIY Videos and Roofing Tips: Offer DIY videos and helpful roofing tips to position yourself as a roofer who shares knowledge, earning appreciation from your online community.
Utilize TikTok: Leverage TikTok to reach a younger audience who will become future homeowners and may require roofing services.
Tailor Communication for Different Platforms: Adjust your communication style based on the social media platform. LinkedIn, Twitter, and Google My Business (GMB) listings require a more formal approach, while Facebook, Instagram, and TikTok allow for a mix of official and relaxed communication.
Official Posts: Share meaningful content such as updates on roofing projects, presentations of your services, team highlights, and client testimonials.
Unofficial Posts: Engage your audience with informal posts, such as contests, jokes, GIFs, and motivational quotes, to foster interaction and brand loyalty.
By implementing these strategies effectively, you can successfully brand your roofing company and attract potential customers through social media. Here are some more pieces of advice about social media marketing for roofing companies.
Additional Advice for Social Media Marketing for Roofing Companies
Run Social Media Ads: Use social media ads to increase awareness, generate leads, and attract new clients to your roofing business.
Use Canva for your visuals: You don’t have to be a professional designer keen on PhotoShop to create captivating designs and visuals. Nor do you have to hire such design experts for your social media visuals. All you have to do is register on Canva, an online graphic design platform that allows users to create a wide range of visual content, including social media graphics. Canva provides an intuitive drag-and-drop interface that makes it easy for users without graphic design experience to create professional-looking designs.
GIF generator: If you need a gif or a meme that will fit nicely to your fun post, you can always look for them on GIF generator. We are talking about thousands of captivating and funny short video clips you can use for your social media posts.
Video editors: If you’re looking to enhance your roofing videos before sharing them, you have access to a variety of user-friendly video editors that don’t impose watermarks. Also, if you want to create a video from your photos, you can use photo editor applications like GoPro Quik.
As we’ve now shown, social media marketing for roofing contractors is an ideal branding technique for your roofing business. Make the most of it.
If you don’t know how or would rather leave this task to the professionals, contact Profit Roofing Systems, a full-service digital marketing agency specializing in roofing marketing.