Would you like your roofing business at the first three GMB listings that appear at the top of the search results? Then you should include SEO in your marketing activities.
SEO for roofing companies is equally important as SEO for any other industry. SEO (Search Engine Optimization) has become increasingly crucial for anyone looking to enhance their business and increase revenue. Those who have utilized it know the significant advantages it provides compared to their competition.
But before we explain the many benefits you would have if you started implementing SEO techniques in your marketing activities, let’s define what SEO actually is and what it consists of.
What Is SEO?
SEO is the optimization of web pages for better ranking on search engines.
This optimization is achieved through several techniques that SEO consists of, and to achieve success in an SEO campaign, it is necessary to implement all of these actions.
What Does SEO Consist Of?
SEO involves a variety of techniques, including on-page SEO, off-page, technical, and local SEO. Using these techniques, your roofing company’s website can reach more potential clients and increase your business and income.
On-page SEO involves optimizing the content and inner structure of the website for better search engine ranking. This includes optimizing content according to keyword research, photo descriptions, titles and meta descriptions, as well as the internal linking structure of individual pages within the website and adequately structured H tags (H1, H2, H3, etc.).
Off-page SEO involves building links and promoting the website through external channels to increase its authority, relevance, and importance.
Technical SEO focuses on the technical aspects of the website to improve its speed and responsiveness, while local SEO involves optimizing your online presence to improve visibility in a specific geographical area (such as the city where your headquarters is).
Why Is SEO Important for Roofing Contractors?
We will reveal a secret to you: your competition is already heavily invested in SEO. That fact alone should be enough to convince you to join the game.
So why is your competition using SEO? The answer is obvious. We live in a digital era where mobile phones and the Internet have become essential parts of our lives. We use them to search for the best restaurants, car washes, and even roofing contractors. The sooner you accept this new era, the sooner you can adapt to it because digital marketing and SEO are already integral components of modern business.
If you think we’re exaggerating, just ask yourself: When did you open a newspaper or yellow pages to find a handyman? You probably can’t even remember. That’s what we’re talking about.
Benefits of Using SEO for Your Roofing Business
The benefits of using SEO techniques for your roofing business are tremendous, like better visibility on the internet search engines, brand awareness, cost-effectiveness, higher conversion rate, etc.
Better Visibility on Search Engines
If you want to be ahead of your competition, using SEO will definitely help. When a website appears on the first page of a search engine, especially if its GMB (Google My Business) listing is included in the popular snack pack (the first three GMB listings that appear at the top of the search results and are linked to Google Maps), it enjoys high visibility, which can instill confidence and security in potential clients.
Even with ads placed above organic search results, ranking on the first page is crucial for any website looking to stand out (pro tip: SEO gives the best results when integrated with ad campaigns).
Brand Awareness
If managed properly, SEO can help your roofing company achieve tremendous brand awareness. Thanks to digital marketing, you don’t have to be a multinational corporation investing millions in marketing to become recognizable.
Regularly publishing content related to your business, integrating SEO with your social networks, utilizing various local SEO techniques, and implementing other SEO actions will help skyrocket your brand to unprecedented heights.
Cost-Effectiveness
Although SEO takes a little longer to start bringing results, once it gets rolling, the costs keep lowering, and the value for the invested money keeps increasing. The reason lies in a simple calculation. When you focus your marketing activities only on PPC advertising, you will be visible on the search engine while the campaigns run. Still, once you stop the advertising campaigns, you will disappear from the radar.
On the other hand, once your website ranks high on search engines, you’ll appear for free on the first page for relevant keywords that your competitors pay for. This not only brings down costs but also boosts the value of your investment.
Higher Conversion Rate
This benefit is related to the cost-effectiveness mentioned above. Namely, as your website is ranked for competitive keywords on the first page of an internet search engine, you will have more visitors who will also become users of your roofing services. In addition, as you generate higher-quality traffic to your site, you’re likely to notice a significant improvement in your conversion rates as well.
What to Expect Once You Are Ranked in the Snack Pack?
We must emphasize one more benefit that comes as a result of your GMB listing presented in the top three results, aka—the Snack Pack.
When that happens, you can expect a consistent and reliable stream of high-quality leads. Additionally, with our extensive experience in optimizing roofing websites, we can confidently provide accurate figures regarding the number of leads, offering you reliable insights.
Therefore, on a monthly basis, your Google Maps profile will bring:
- In smaller cities: 10 to 30 leads per GMB listing,
- In middle towns: 30 to 80 leads, and
- In metro areas: 80 to 200 leads.
Furthermore, in the event of a storm, hail, or hurricane, leads skyrocket, and your Google Maps GMB listing can generate substantial revenue.
Want to Use SEO but Don’t Know Who to Call?
If this text has inspired you to consider using SEO as part of your marketing strategy, now is the perfect time to partner with an SEO digital marketing agency that can help you drive traffic and leads, establish a local brand presence, and accelerate the growth and expansion of your roofing business like never before.
We’re Profit Roofing Systems, a digital marketing agency that specializes in working with roofers. With years of experience in the industry, we know the best SEO practices for roofing contractors, and our approach is customized to the industry, your needs, and your area.
Contact us today to learn how we can help you take your roofing business to the next level with our proven SEO strategies.
