Advertising is nothing new, but roofing isn’t an ordinary business. When your grandparents — or even your parents — needed work done on their homes, there’s only one place they’d turn. To people they trusted. Personal recommendations from neighbors, friends, and relatives were the deciding factor whenever someone needed to choose a roofing company.
That’s not how it works today. Ninety-six percent of homeowners use the internet to find the “roofing company near me” they can rely on. Forty percent go with the first roofers who convey the image of experience, skill, and transparency they’re looking for.
Yet, 70 percent of roofers don’t trust roofing marketing companies. That’s a problem, because — contrary to popular belief — it takes more than a website and some keywords to turn potential customers into actual ones.
Where do roofing businesses get it wrong, and how can you make sure yours makes the winning moves that have escaped your competitors?
What Roofers Get Wrong About Digital Marketing
When you’re in a hands-on business that focuses on tangible results, SEO for roofers can seem like a bit of a wishy-washy business. It isn’t. Roofing digital marketing is, really, nothing but a direct line to your future customers.
You know you have the skill to build them the beautiful new roof they’ve been planning for years, or to save their roof from a stormy disaster. You also know that you could easily earn their trust if you had the opportunity to talk to your future customers face-to-face. That’s exactly what digital marketing is.
That Facebook Ads campaign or beautifully written service page is just the modern way to talk to the people in your community who need your help and services. But the internet has its own language, and it often takes a skilled roofing marketing agency to help you speak it.
Despite the fact that digital marketing efforts and local SEO for roofers can make or break your business, many roofers get it wrong — starting with these missed opportunities.
Not Running Facebook Ads
The homeowners and entrepreneurs in your community who are thinking about getting a roof replacement or need repair work done scroll through Facebook 24/7. That’s great news, because Facebook Ads for roofers make precision targeting possible. With ultra-targeted roofing company advertising, you’re not just shouting into the ether. Facebook roofing ads put you on a path to reach the people who need your services now.
Ignoring the Potential of PPC for Roofing Companies
So many roofing companies are vying for attention (and leads) online that a well-optimized website alone is no longer effective enough to reach your target audience. You need a little help, and an effective PPC campaign for roofers is one of the highest ROI ways to generate leads. Want to make the most of your campaign? Don’t DIY it. Get a dedicated PPC agency for roofing companies to show you what Pay-per-Click can really do for your business!
Missing Out on Local SEO Opportunities
Roofers have one big advantage over businesses that don’t serve specific locations, like ecommerce companies. You know where your customers are. That’s why it’s so important to focus SEO for roofing companies on the communities you serve through targeted local keywords, local citations, and Google Business Profile optimization.
Local SEO for roofing contractors isn’t always as intuitive as you think, though, and trying to master it yourself can backfire. A skilled roofing marketing agency can help you achieve what your competitors are missing out on by boosting your visibility. Beyond driving targeted local traffic to your site, we can make sure that your future customers understand who you are and what you can do for them. We call that higher conversion rates. You call that more money in your pocket.
Failing to Earn Potential Customers’ Trust
Here’s a less technical but equally important thing roofer marketers get wrong. After working with roofers exclusively for over five years now, our roofing marketing agency knows that every roofer has a unique story. You’ve built your business from the ground up through blood, sweat, tears, and hard work. You don’t just build and repair roofs, but you also love what you do and are passionate about helping your local community.
Your customers want to hear all about that. They need to hear all about that. Homeowners don’t just want to know that you can fix their roofs. They want to know that you’ve got their back. That means you don’t just need a roofing contractor marketing agency that can pick out the right keywords, but a team that understands who you are and can make your customers see your dedication and passion, too.
What’s Next in Digital Marketing for Roofers?
The roofing industry has sure changed over the last few decades — and just like you didn’t use drones for roof inspections or install solar shingles until recently, roofing marketing services have also undergone a bit of a transformation. What changes will you have to keep up with in the coming year to meet your customers where they’re at?
You can keep winning at local SEO, reach your customers via Facebook ads, and stay on top of online reviews by teaming up with our dedicated roofing marketing agency. AI and video marketing are big upcoming players, though, and you should pay attention to both! We predict that AI-powered advertising campaigns will soon have the power to help you reach your target audience with even greater precision, and when you do, video marketing will give you a chance to talk to your future customers as if they were in the same room.
Marketing for roofers is becoming more personal — and our roofing marketing agency is here to help you break through the noise and tell your community that you’re always there to help.
Ready to Make Your Next Year a Success?
We are, too. Profit Roofing Systems isn’t just another digital marketing agency. We’re a roofing marketing agency that exclusively focuses on taking your business to new heights. We’ve got the technical aspects down, whether you need local SEO for roofers, effective Facebook ad campaigns, or PPC advertising.
But we’re not just here to generate leads. We’re also here to help you make that human connection. Only 30 percent of homeowners say they trust their contractors, and our team is passionate about making sure your customers are among them. With a commitment to working with only one roofing company per location, we’ve got a stake in your success!
Some roofing companies fail at digital marketing — but you’re ready to dominate. Want us to help you do it? Book a (free!) strategy session with our roofing PPC agency now, and get ready to raise the roof!
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