Maximizing ROAS

Maximizing ROAS Through Integrated Lead Tracking, Attribution, and Automation

About Us

Many books have been written about creating a successful business. It’s all about finding a niche that needs to be filled—and filling it.

Profit Roofing Systems is one such business. Founded by Matt Jacob over 7+ years ago, our digital marketing agency was born in order to serve a growing need for comprehensive digital marketing services in the roofing industry.

There are thousands of digital marketing agencies out there, sure; but plenty of them are unfamiliar with the roofing landscape, and even less familiar still with communicating with roofers themselves.

The role of being the highest rated, highest quality roofing marketing agency thus fell on our shoulders—and we take absolute pride in getting our clients to maximum success and complete domination of their roofing business!

The Challenge

In order to be the best help we can be to our clients, we had to come up with a way to track all of their leads and conversions in one place, even if we used several different tracking tools.

We also wanted a way to connect our client’s personal CRM systems to these aforementioned tools, all in the name of unlocking invaluable insights into lead values! Having a comprehensive solution for all of this would have helped streamline our processes and help us see any positive or negative trends within our metrics, so we set to work.

We were on the hunt for a solution that could implement the following:

We absolutely needed something that focused its sources on analytics and insights. This wasn’t just for our peace of mind, but for the benefit of our clients, too. Clients would be able to confirm and track their leads, and see which campaigns were bringing the most bang for their buck and which weren’t.
Another point of contention was having a way to differentiate between “quotable” leads vs. “non-quotable” ones, and what that exactly entails. Each client is different, and thus has different opinions on what counts as a promising lead vs. what doesn’t. Is someone clicking on an ad on Facebook considered a conversion, or is it the one who actually picks up the phone and calls our client? What about the users who do all of the above, and actually set a date for a roof inspection? Yes, a system that automatically identifies and sends only the most relevant and high-value leads as conversions to our clients' accounts was very much sought-after! We also needed something that would bring our Google and Facebook ads together, consolidating them into one.
Finally, we needed a way to identify the channels that produced the highest percentage of quotable leads or pinpoint the sources of leads with the highest quote value. This would help us fine-tune our strategies and allocate our resources efficiently.

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The Solution

New tools and platforms are being developed almost every day, so it was only a matter of time before we stumbled upon what would tick all our boxes.

Much like Cinderella and her glass slipper, we finally found the right fit!

The solution we found helped us build the above 3 cornerstones we were specifically gunning for and then some.

Here are just a few things we gained from our newfound solution:

Helped our clients identify channels that were generating leads, whether it was from online ads, organic search, social media, or other sources.
Allowed us to track phone calls generated by our marketing campaigns, and let us see which specific campaigns, keywords, or landing pages were leaving the biggest impressions on people.
Let us track form submissions on our client’s websites, including contact forms, quote requests, and sign-up forms.
Helped us understand which keywords were driving traffic and conversions on our client’s website, thus calculating their return on investment (ROI) and return on ad spend (ROAS).
The ability to create customizable reports! Our reports can now go deeper into crucial metrics and be customized to each of our clients. We were finally able to merge data from diverse channels into one report, streamlining analyses and offering a holistic view of our campaigns and projects. Reports can now provide actionable insights to make informed decisions—they’re not just numbers.
Perhaps most important of all, we were able to integrate with popular marketing platforms such as Google Analytics, Google Ads, and Facebook Ads, allowing us to centralize our marketing data in one place—just what we needed!

The Results

With all this at our fingertips, how could our metrics not skyrocket? After a:

HIGHER QUOTE VALUE

0 %

JUMP IN REVENUE

0 %

MORE QUALIFIED LEADS

0 %

LESS LOW QUALITY LEADS

0 %

… we earned a 12.4X ROAS (up from 6.9X) in just 3 months after implementing our solution. We also now have a Smart Bidding strategy in place, essentially letting the algorithm bid on high-quality, valuable keywords for us on Google ad campaigns.

Implementing this solution really allowed us to go the extra mile for our clients, truly providing them with the all-encompassing marketing service Profit Roofing Systems is known for.

We’ll never stop searching for fresh, innovative solutions in our clients’ quests for total market domination!

If You Want To Know More, Just Schedule A FREE STRATEGY SESSION With Us!