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Google Ads Case Study - Profit Roofing Systems

Google Ads Case Study

Local roofing contractor in Georgia – How we managed to get 61 leads, at 30% conversion rate in 30 days

Goals

Approach

Results

Local roofing contractor from Savannah Ga have decided to explore online marketing possibilities. They wanted to have a new stream of potential roofing leads coming through their website. They approached us without any knowledge about advertising possibilities online and asked for help.

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We have taken action

First of all, we researched the market for the opportunities to advertise roofing company’s business online. Our chosen platform – Google Ads. When we compared how much they are able to spend (Customer Acquisition Cost) with the price of clicks and possible conversion rates – we decided that it’s definitely worth trying to launch a dedicated Pay Per Click (PPC) campaign.

We started from a research of the market, so we quickly learned about the competition and keywords that people use when they are looking for roofing companies in the area. Sam, who is our Google certified specialist, researched a list of keywords and their prices for this particular campaign, so the next step was to choose services that we are going to advertise for the client.

Next, the dedicated landing page was created which matched the relevant search in order to maximize the Conversion Rate (CR) of all incoming visitors. There’s a golden rule of all marketing campaigns – NSAMCWADLP –  “Never Start A Marketing Campaign Without A Dedicated Landing Page!”. As we followed this rule we were able to do A/B split testing on our ads and landing pages in order to constantly improve the Conversion Rate of our campaign.

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CONVERSION RATE
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OUR LEAD PRICE

Results

30 days down the road results were amazing. At the moment of writing this article, we are able to convert 26-28% of all traffic!

Cost per lead is only $30. The client told us that anything below a $100 is profitable for him.

But why believe everything I say, check out the picture below. It’s taken directly from our Google Ads account.

BONUS*

Key points when you are optimizing your Ads campaigns:

Landing page optimization – they want to connect with YOU (not a logo) and they want to see pictures, reviews and clear call to action

Google Ads optimization – use everything Google gives you

If You Want To Know More, Just Schedule A FREE STRATEGY SESSION With Us!

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