Case Study
The Importance of Google Business Profile Reviews for SEO
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Case Study
Setting up a Google Business Profile (GBP) and calling it a day isn’t enough for one’s SEO strategy anymore. For your business to really thrive on this platform, you’ll not only need your NAP – Name, Address, and Phone Number – but a respectable amount of positive reviews to boot.
The proof is in the pudding, as they say. Keep reading to find out how Profit Roofing Systems – your #1 trusted roofing SEO agency – implemented reviews for one of our roofing client’s GBP in two separate locations.
What exactly is a Google Business Profile? You may be more familiar with their previous name, Google My Business. This is a verified profile you set up through Google that puts your business – quite literally – on the map. It’s a godsend tool when it comes to SEO for roofers – potential clients can find you at a glance through a quick Google search, with your business name, address, and phone number (aka the NAP) on full display. If your roofing company has a physical office, it is absolutely pertinent you set up a Google Business Profile ASAP!
Our client is a prominent figure in Florida’s roofing community. Despite that, their Google Business Profile in the cities of both St. Petersburg and Sarasota were struggling to rank even in the TOP3 position. While they thrived in all other aspects of search engine optimization for roofing companies, they needed that extra ‘oomph’ to give their business a competitive edge over all the other roofing contractors.
Nothing encompasses the spirit of SEO – and, in turn, SEO roofing – than genuine, authentic reviews.
After incorporating more than three reviews/week from happy customers onto our client’s Google Business Profile in Sarasota, our client’s visibility jumped by +12% on all search engines and an astonishing +27% on just GBP visibility alone.
For their St. Petersburg location, similar improvements can be seen: a +9% increase in visibility on all search engines, with organic search going up by +8% and GBP visibility up by +11%.
Did we mention this spike in rankings happened in the span of a single month?
We’d be remiss not to mention the risks associated with fake reviews. Writing or purchasing fake reviews can lead to account suspensions. Therefore, when advertising roofing SEO services, businesses should prioritize actively encouraging satisfied customers to leave honest reviews from the outset, especially in a competitive market such as roofing, to enhance their online reputation and visibility.
Looking for similar results with your roofing company in SEO but can’t quite hit the mark? Our friendly team is ready to help you. Profit Roofing Systems has the experience and knowledge geared specifically towards SEO for roofing companies to get your Google Business Profile to the top.
Book a call with our founder, Matt Jacob, today, and let’s dominate the competition!
