Roofing SEO

Top SEO Service for your Roofing Company

Looking to grow your company? Need more leads? Want to grow your brand on a local level?




Why Every Roofing Company Needs SEO?



We’re sure you get phone calls from people promising they will own Google for you EVERY DAY. You’ve probably invested in roofing SEO services more than once but so far, you haven’t reaped the benefits.

By now, you might think SEO and Google are a big HOAX. They are definitely not!

Think of it this way.

When was the last time you wanted to buy something or needed any type of service? What did you do? You probably picked up your phone and went straight to Google to run a search. That’s what everybody is doing. And it’s only going to become more important in the upcoming years.

For every question people need answered, every piece of information they are looking for, and for every service they need – from food delivery to roof replacement – they will turn to Google.

When it comes to roofing, Google search is even more important than ever, because in every area or city there are hundreds of roofers to choose from. And the easiest way to find the best one is by googling roofing contractors in their city.

And which roofing contractor will they choose or click on? The first one (or the first three) that come(s) up in their search. And how do roofers get to those first three places? Through local SEO services.

But not just any type of local roofing SEO – you need a highly specialized and experienced roofing SEO company that is made up of real roofing SEO pros who know what they are doing. Because the roofing niche is a very specific area, extremely competitive, and not all standard SEO and marketing practices apply to roofing SEO.

You need to know what works and what doesn’t, you need to keep up with all the changes, and know what you’re doing and why – every day. And at Profit Roofing Systems, we know exactly what we are doing and we know how to get you to the top.

Discover the simplest, yet the most efficient tool for collecting real positive reviews across the Internet!

  • Keep up with the times

The times are forever changing. Whether it is people’s mindsets, way of life, development of new technologies, it is all constantly going forward. And so is roofing and marketing. People used to read the yellow pages to find a roofer and today they go online and Google “roofers near me.” With SEO, you will get out of those long-forgotten yellow pages and get on Google’s “roofers near me” pages.  


  • Go where your customers are

And we don’t mean door-knocking. Door-to-door sales are rapidly becoming a thing of the past and people are not very quick to open their doors to strangers anymore. So when we say go where your customers are – we mean online! Everything they need today, they can and will look for on the internet. And that is where you should be. With roofing SEO, you will be right in front of their eyes when they Google local roofers.


  • Be your customers’ first and last choice 

Through the best roofing SEO practices, we will make sure of two things. First, that you are the first thing your local homeowners and property owners see when they look for roofing services online. Second, once they click on your top-ranking page on Google, we will make sure your web is fully optimized, filled with crucial information, that it looks amazing, reflects your professionalism and quality of work, and ultimately, that users contact you and employ your roofing services. You will be their roofer of choice and they will not turn to your competitors.

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Yes, our roofing SEO specialists will help you achieve all of the above. But what matters in the end, and what’s most important for your roofing company, is getting that PROFIT, HIGH ROI, and LONG-TERM, PREDICTABLE GROWTH.

With experienced professionals by your side, working hard on your roofing SEO campaign, all the aspects above will work together to scale and grow your roofing company. We will generate increased traffic to your web, qualified leads, and ultimately roofing appointments and new clients. 

Once we rank you on the very top of search engine results pages (SERP), you will be the very first roofer your local homeowners and commercial property owners see, and with our continued work and maintenance of your web, we will make sure they always choose you and that you remain their #1 choice.

You will be able to finally achieve that continued, predictable growth of your roofing business and never have to worry about chasing your next client again. The only worry on your mind will be how to deal with the increased load of roof replacements and hiring new roofers for your ever-expanding business and roofing team.





Roofing SEO Pros – What Makes Us Different from Every Other Local SEO Company?



We are a local SEO company that works exclusively with roofers and that has been in this industry for years now. We have tested every aspect of SEO for roofing contractors and know exactly which practices are best. We follow every trend and change in the roofing marketing game because it changes on a daily basis sometimes!

What worked a few months ago may not be the best course of action today. We adjust our roofing marketing plan to the industry, to your specific needs, and to your specific area. 

We do not go in blind into this because local SEO for roofing companies is not easy, it takes time, effort, and great dedication. But not all agencies think so and many of them get into it thinking it’s just like any other marketing niche. Thinking it’s just a game.

And that’s how you get scammed, how you lose money, and start losing trust in roofing SEO services.

The biggest issue with SEO is that it’s a low-barrier entry service and everybody thinks they can rank a website on Google. The truth is – it’s hard and it will only get harder.

Google changes its algorithm 500 times a year. What worked last year isn’t working anymore.

Most of the companies offering local SEO services (or any other type of digital marketing services) are pure scammers. It’s not like they don’t try, sometimes they do, but they are lacking experience, a specialized skill set, and quality roofing SEO pros that can adjust every time Google changes the game. That’s why Profit Roofing Systems always adapts to any new Google update.

We never let anything take us by surprise and we are always ready for any new change that Google throws our way. And while other roofing SEO agencies go into panic mode whenever algorithms change, our roofing clients come out without a scratch. Their rankings even increase!

And how is that? 

Because all the SEO techniques and methods we use are white-hat, legit, and abiding by every guideline that Google sets. We don’t take chances or risk getting penalties for our clients by using shady techniques, hoping Google won’t notice. Google eventually always notices. 

We play by the book, we follow trends, keep up with the changes, and our way always works. Our roofing clients always see results and never penalties. Our roofers are always safe and always on top. 

5 years of working exclusively with roofers and nearly a decade of SEO work have taught us this and we stick to what is legitimate. And the results we generate and the satisfaction we produce in our roofers are our continued proof that our roofing SEO practices work.


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Roofing SEO – FAQs

Find answers to some of the burning and most frequently asked questions about roofing SEO. We provide fact-based information and debunk some of the most common myths that roofing contractors have about SEO.

What is SEO for roofing contractors?

Ranking on the first page of Google for keywords like “roofing contractor city” and “roofing company city” will get your phone to ring more often. WHY?

Because there are at least a 1000 people looking for a roofer every month in every decent sized city in the country. The problem is, ranking on the top isn’t easy, and it will take time.

The only problem with SEO is that SEO as a service is filled with people that read a few articles or watch a course on SEO and then start calling themselves SEO ninjas. And they are the ones that spam your email inbox and mobile phone with calls.

I've been investing in local SEO services for the last 12 months with my current roofing SEO company and I got zero leads, WHY?

If you are trying to rank in a huge city and you started with a brand-new website, this could be normal.

Google doesn’t trust new domains/websites and it takes a lot of time and effort to get on the good side of Google.

On the other hand, if you aren’t even close to page one, your rankings are flat, and you are stuck below page three, you need to fire your roofing SEO agency.

In a 12-month span, Google on average changes the algorithm 500 times.

This means that if you don’t have experienced roofing SEO pros managing your website, you’ll get stuck.

SEO best practices that were applicable at the beginning of your SEO journey will not be applicable 12 months down the line (not just that, sometimes it can really hurt your website if you get hit by a penalty).

In most cases, roofing SEO agencies don’t adapt and they are stuck.

How does Google decide which roofer to show on page one or at the top?

It depends on over 200 ranking factors that Google uses to evaluate every website.

There are hundreds of roofers in my city. How are you so confident you can outrank them?

Because nobody does link building like our local SEO company does.

Most agencies don’t have the capacity to do proper white hat outreach.

We don’t just build links from home improvement blogs. We build links on a local level.

Local backlinks have a much higher authority in local roofing SEO than any other type of backlink.

Our backlinks strategy is next level and most other agencies just don’t have the systems in place to be able to offer affordable local SEO services at such a high level.

How is your roofing SEO different than everybody else’s on the market?

We don’t just rank a website on Google. We build your brand in the local community.

Link building is a big part of the roofing SEO process. That’s why we take our local SEO services to the next level.

We do monthly outreach to local bloggers, nonprofit organizations, and other local organizations to build relationships with them and to get local backlinks (that will help with SEO).

On average, we send out 200 emails a week (manually).

Is SEO dying?

SEO has been dying for the last 5 years now. If you check major news websites, SEO died 7 years ago and it has been dying a couple of times a year since then.

We can tell you that local SEO services are more important than ever. Google is pushing out Local Service ads in the roofing niche. That means you can buy leads from Google.

Unfortunately, there are only 3 listings on the top. Basically, to appear on the top you need to rank high in Google search.

So, on top of the standard benefits of leads that are coming from your SEO efforts, now SEO will boost your Ads too.

Why do I have to wait 6 months for my SEO to kick in?

The timeframe for the roofing SEO marketing to kick in depends on your local competition.

The higher the competition the longer it will take. There are only 10 positions on the first page of Google and those 10 websites have been there (probably) for 2,3 to 5+ years.

You can’t expect Google to knock them out in just a couple of months.

SEO is basically building trust in Google’s eyes and trust takes time.

Will you write blogs for my website as a part of your roofing SEO services?

Absolutely! Our local SEO company will publish at least one blog post a month. It will be at least 500 words of unique content.

Read about Roofing SEO on our blog and learn more!

How Negative Online Reviews Affect Your Roofing Business

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What Is SEO and Why Is It Important for Your Website?

So you have got a website, and it looks great, but why is it not ranking high on Google? It simple - the reason your site may not be ranking very high on Google is that it is not optimized for the search engines. Understanding the basics of SEO will give...

COVID-19 Industry Update

How has COVID-19 pandemic changed the roofing market? How has your roofing business been affected? Where can you go from here?  And what are those grants that Facebook and Google have been throwing around?  We have all the info you’ll need right here! First things...

Basic Aspects of SEO Optimization

SEO is vital if you want your site to be found on Google. Optimizing your website the right way will boost your rankings in Google which will give you the upper hand over your competitors. However, you should understand that good SEO practices always takes...

November 2019 Industry Update

What's up roofers? Did you know that Google has released a game-changing new option for targeting your potential clients with paid ads? Read on to find out all about it and learn what other exciting changes happened lately. Google Ads  Google Ads has released an...

Roofing, Home Service Ads, and Voice Search – What Do They Have in Common?

Google Home Service Ads are your best bet at getting local exposure and expanding your roofing business. We’ve covered them in one of our previous blog posts, where we provided you with all the basics. Now, HSA are going even stronger and better, dipping into the...

How Important Are Online Reviews for Getting More Roofing Clients [And How to Collect Them]

This indeed is a great question. Especially because changing a roof or fixing it is probably one of the most costly investments one can make as a homeowner. Therefore, when it is time to hire a roofing contractor, people will want to know that their money will not be...

February 2020 Industry Update

It seems like Google never takes a break from changes and updates! Last month, Google celebrated two anniversaries and released some big updates and great new features to mark the occasions! There were also some penalties thrown around just to even things out, but at...

September 2019 Industry Update

What has been happening lately in the marketing industry? Are there any news and changes that may affect your roofing business? We’ve got the most recent and relevant insights right here! Read on to find out in a nutshell what they are. Search Engine Optimization...

Customer Reviews

  • Mary M. Lujan

    Matt has been of great help, not only with our SEO and Adwords campaign but also helping out with a recent DOS attack we had, that he very kindly helped neutralize. I thoroughly recommend Profit Roofing Systems and Matt in particular.

  • Roderick Brixey

    Profit Roofing Systems helped me to turn my roofing business around! I want to say a huge thank you to everyone for making 2019 the best year on record!!!

  • Ronald Harding

    Best SEO roofing agency!! 5+

  • Rodney Rivers

    Matt is great to work with and really knows what it takes to rank in Google. Highly recommend him for his specialist SEO service.

  • Jerry Newsom

    Really happy with Profit Roofing Systems service and approach. Both Matt and the team helped me to understand the process and took charge of everything, keeping me informed consistently throughout the campaign. I am a new small roofing business, keen to move things forward and PRoS have really helped me build a platform for this in the online world. Many thanks.

  • John L. Miller

    Thank you for your hard work and determination in getting roofing SEO services and outstanding results with our website

  • Richard Johnston

    I strongly advise your company’s services to everyone who needs local roofing SEO services because you guys deliver the promised results.

  • Jason Russell

    Thanks again to Matt and the team of Profit Roofing Systems, real roofing SEO pros!

  • Ronald J. Vance

    There are so many roofing SEO marketing services out there, it’s wonderful to discover one that you understand and you can trust.

  • Wayne C. Wells

    Profit Roofing Systems have exceeded my expectations of roofing SEO on all aspects!

  • Michael K. West

    So knowledgeable and simple to handle, great local roofing SEO company

  • Joseph McGrath

    PRoS definitely know what they’re doing in roofing SEO and are extremely professional and attentive to roofing SEO marketing needs.

  • Riley Evans

    SEO service is amazing. I am at the top of Google. I am very happy thanks.

  • Andrew Victory

    Profit Roofing Systems have shown great knowledge in regards to local SEO for roofing companies best practices as well as overall optimization strategy.

  • Timothy Garcia

    We just wanted to take this opportunity to thank SEO roofing company Profit Roofing Systems!

  • Jose N. Robles

    Profit Roofing Systems is taking care of our roofing SEO marketing side of the business.

  • Eric Blackwell

    The team at Profit Roofing Systems has greatly helped to improve our business revenue over the past 12 months.
    Every month, they do what they say they will and I have never needed to follow them up. No hidden costs or fees, these guys are a real pleasure to work with.

  • Charles O’Brian

    I first got the lowdown from Matt about how they could help my small, growing business, who was honest and knowledgeable without being pushy. Once signed-up, I dealt with the team on an almost daily basis, who was brill: super-helpful, friendly, accommodating, super-speedy in response to my queries and certainly knows her SEO tech stuff. I now feel much better placed with my online presence and feel I've learned a lot about this going forward. Would definitely recommend the team here.

  • Robert Jordan

    Great SEO company!! Very good to work with! Highly recommended!

  • Dallas Smith

    We are happy with our website performance achieved so far in a month. Good Job roofing SEO agency!

  • Harry Burns

    Greatest roofing SEO company in the US! 

  • Brent Sweeney

    Everything has changed since I’ve been in contact with Profit Roofing Systems and would not recommend any other companies for roofing SEO.

  • Timothy Mach

    PRoS have been managing my SEO for over 2 years now and I am happy to give credit where it is due. The team is efficient and always follow through with what they say they will. I have no qualms recommending them and I am very glad that I found them.

  • Ralph S. Dunn

    The ability to apply developer-level knowledge and skills to their SEO delivery is a key aspect of Profit Roofing Systems' success. This, combined with their forensic approach and diligence keeping abreast of SEO changes, makes them a highly effective SEO specialist.

  • Michael Beeler

    Thank you Profit Roofing Systems, you have definitely made a difference in my life! Best roofing SEO services in the USA!

  • Kally Tannents

    Great company! Always liaise with you at every step, give you recommendations to change your website to make it look more appealing. My position on Google changed after just one month. Pleased with the service. Thank you guys!

  • Hayden Edwards

    Call this guys if you need SEO for roofing contractors!

  • Marvin Rodriguez

    Profit Roofing Systems has done a superb job in firing our site up the rankings. Best roofing SEO marketing company!

  • Daniel Matthews

    Very pleased with improvements the team has made so far. They keep me well informed and provide timely and detailed reports. I would highly recommend PRoS.

  • Michael Mathis

    Thank you for helping us to achieve high ranks on the first page of all major search engines with local roofing SEO.

  • Jared L. Cuccia

    Great company to work with. Always very helpful in answering questions and believe me I have asked alot. Lots of good advice given to help improve website with constructive ideas and critique.

  • Robert Trout

    When I required assistance with local roofing SEO and refresh our page layout and profile, you people placed my mind at peace.

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