You can love them or hate them, but social networks aren’t going anywhere anytime soon. The giant among them all is, of course, Facebook, so why not use it to your advantage to grow your business?
Here are the top 10 benefits of a good Facebook Ads campaign for roofers.
1. Facebook Ads Are Affordable
Yes, the cost of Facebook Ads is getting higher. But if you compare it to any other advertising platform, Facebook Ads (or Meta Ads) are still the most affordable. You are the one determining the budget, so you won’t have to spend more than you have. Give it some time, and continue experimenting and testing your available options. You’ll notice the results in due time.
2. You Can Target Your Exact Audience
The great thing about Facebook Ads is you can customize who sees your products and services. This means you don’t have to spend money on people who are not your target audience. Keep in mind most users are part of the “cold” audiences, so adjust your message to pique their interest first. You can’t sell something to a customer who’s never heard of you or who’s not searching for your services at the moment. But you can offer them something to remember you by.
3. Everyone Is on Facebook
People have been saying no one uses Facebook anymore for a while now, but our stats tell otherwise. There’s been a steady increase in active daily users on Facebook over the past few years. With two billion active users, Facebook is the most profitable platform for your business.
4. You Can Customize Your Ads as You Wish
You won’t be taken by surprise by any artistic liberties from freelance designers; you are in full control of how your ads look. You can create your own visuals and copies, and even decide on your headlines and link descriptions. You can also customize your CTA button from the many options Facebook offers its users.
5. You Have Good Insights on Your Progress
At any given moment, you can see how your Ads perform. You don’t have to wait for the campaign to be over to look at the results. And you have a clear insight into which audience is engaging with your content more, which creatives are performing better, and more.
6. You Can Retarget Your Exact Audience
Imagine this: you put up a huge billboard next to the highway and thousands of people drive by it. Some may glance at it, while some may fully read what’s on it (hopefully they’re passengers!) and like what they see. Imagine putting up another billboard for exactly those people who took the time to notice your first billboard. How efficient!
Well, this is exactly what you can do on Facebook. True, 2 billion users won’t watch your video, but they’re not your target audience anyway. You can post a 60-second video and then retarget those who watched at least 50% of it, since you know they’re interested. Otherwise, they wouldn’t have even watched a 30-second video.
7. You Can Build a Great Community
Being on Facebook means having direct contact with your customers. Use brand awareness or engagement campaigns to spread the word about your company. Build and strengthen your brand, and build a base of potential customers at minimal cost.
8. It’s a Two-Way Communication Street
Where else can you get direct feedback from your customers during a campaign? Communication is one of the most important features social platforms such as Facebook offer. Ask your userbase what they need, listen to them, and give them exactly what they’re looking for.
9. You Have Many Options
We’re talking plenty of available formats, A/B testing copies, and visuals. In just one campaign, you can create different ad sets for different audiences.
As mentioned before, you want to keep in mind how you’ll communicate with someone who has never heard of your brand before. You don’t want to show the same ad to them as your “hot” audience, who know everything about you and are a few clicks away from purchasing your service or product.
10. You Can Optimize Your Ads Along the Way
If you notice your campaign isn’t working anymore, you don’t have to wait for it to end to make changes. If you see an ad performing poorly, make some adjustments and start again.
Do You Need Help? Contact Profit Roofing Systems!
Think about this: whenever you create or run an ad on Facebook, put yourself in your customers’ shoes. Let’s say they’re scrolling through their News Feed and your ad shows up.
What will make them stop scrolling? Are they searching for your services on Facebook? Maybe not, but if your ads are good, you’ll catch their attention anyway. They’ll remember your business information somewhere in the back of their mind. And once they need the services you offer, guess who they’ll Google first?
Facebook is a great platform to build your brand. It’s affordable and you can reach many people with your brand awareness campaigns. It lets you connect with so many people who show some interest in your services or products. You can talk directly to your potential customers on Facebook. Make them feel like they are part of your brand story, too.
Listening and connecting with people is how you build a strong and memorable brand presence.
If you’d like to grow your roofing business but running Facebook campaigns all sounds a bit daunting to you, then book a strategy session with us today.
Let Profit Roofing Systems help you dominate your niche!