We understand if, among all the roofing work you do, you don’t have time for marketing. Outsourcing to digital marketing agencies can help if you want to have a quality online presence and growth. But today, there are so many agencies that it can be a real challenge to decide which one to choose. That’s why we prepared a few questions you should ask yourself before outsourcing your marketing. Finding the right one will benefit your digital marketing and business.
What Are My Marketing Goals?
The first step is to sit and write down what you want from marketing. You should have clear, measurable goals for any marketing strategy. Write down if you want to increase brand awareness in your service area.
If you have a website (and you should have it) you probably want to drive more traffic to it. The ultimate goal is to increase quotable leads, the rate of completed jobs, and profit. But there are many ways to achieve those. You can improve your SEO rankings, improve your social media presence, run Google Ads, and more.
According to your goals and needs, you can find an agency that offers what you’re looking for.
What Digital Marketing Services Do I Need?
Now that you have your goals on paper, it is easy to see what services you need. You can go with SEO optimization, PPC advertising, or social media management. You may need content or email marketing, too, and don’t forget about website development! See which services you want to focus on; this will guide you to an agency with the right expertise.
Of course, there are full-service agencies like Profit Roofing Systems. Outsourcing your marketing to one of these agencies can help release plenty of pressure from your shoulders. Then you can focus on the work you do best – roofing.
What Is My Budget?
To make sure your digital marketing plan is effective, you need to decide how much money you’re willing to spend. Decide on the budget you can give the agency to manage your PPC campaigns. Don’t forget the cost of their services, too.
Always check an agency’s prices and if you can fit them within your budget. This will filter potential marketing agencies you can outsource your marketing to.
But don’t make your decisions based entirely on money. An agency’s experience, qualifications, and their track record is what you want to address the most. Cheaper usually isn’t better.
How Does My Online Presence Currently Look Like?
Try to be objective about your existing online presence. Inspect your website and social media profiles. How well do you rank on search engines? Identify your business’ strengths and weaknesses.
Communicate where you are and where you want to go so that the agency can recognize opportunities for improvement. Ask the agency for a detailed audit and possible strategies they plan to use. Speak up if something isn’t aligned with your goals. Start the relationship with your agency with open and honest conversation.
How Involved Do I Want to Be in the Process?
If you want to outsource your marketing to an agency, you need to trust them. Of course you want to be involved, but keep in mind that they are the professionals in this field.
Come together on what metrics they will use to track your business’ progress. Define clear key performance indicators (KPIs) and say how often you want to receive updates and reports. Ask them to be as transparent as possible. They can measure everything online but the goal is to cooperate so give them needed updates, and deliver the materials they ask for.
It’s important to say that two-way communication is a key to successful cooperation, meaning you should be involved, listen to what the agency is telling you, and ask you, and definitely deliver the materials that will help your business at the end of the day.
And for the rest, there needs to be trust; trust you chose a good partner for your marketing needs.
Do I Have Time to Wait for the Results?
When you set digital marketing goals, be realistic about how long it will take to see results. Some strategies – such as SEO – may take longer. You may notice the first results after 3-6 months.
Others, like PPC, may show results faster, but nothing happens overnight. Make sure to communicate your timeline with your agency, but be realistic about your expectations.
Do You Want to Work With Us?
Are you searching for a trustworthy partner? Someone who you can outsource to for marketing? We may be the one you’re looking for! We take great pride in our work so take a moment to read what our clients are saying about us – their testimonials speak volumes!
Profit Roofing Systems offers an exclusive program, and we only work with one roofer per area. The number of seats in our program is limited. In order to realize our partnership, there are certain criteria you need to meet:
- Your company has been in the business for more than a year.
- Your yearly revenue doesn’t go under $1,000,000.
- Your annual marketing budget is at least $50,000.
We’re not looking for clients; we’re looking for partners. For those who know growth requires investment, but success is inevitable.
Sounds good? Contact us and let’s dominate together!
