Thinking up clear and actionable goals to further scale your roofing business in the upcoming year?
It’s time to go SMART.
As roofer marketers, we started focusing on roofers exclusively 6+ years ago, and now, we’re ready to show you what we’ve learned.
Here are the practical tips on setting SMART goals tailored for your roofing business in 2025.
How to Set These SMART Goals Up for the New Year
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Up your roofing digital marketing game and improve your online visibility. Optimize your website with relevant keywords (e.g. “roofing contractor [city]“) and create local business listings on Google Business Profile. Encourage satisfied customers to leave positive reviews to build up credibility.
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Launch targeted Pay-Per-Click (PPC) advertising campaigns to attract qualified roofing leads. Partner with a roofing PPC agency to create fascinating ad copy and landing pages and monitor performance metrics closely to adjust bids and ad spend for optimal ROI.
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Use Facebook roofing Ads to reach a targeted audience based on demographics, interests and location. Showcase your roofing marketing services, promotions or customer testimonials to engage potential clients. Test different ad formats and optimize based on performance data.
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Develop a content calendar to regularly publish valuable content related to roofing tips, industry trends and customer stories and testimonials. Share these via your website blog and/or social media channels to establish authority and attract organic traffic.
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Jump into Conversion Rate Optimization (CRO); enhance your website’s usability and conversion paths to maximize lead generation. Run A/B testing on call-to-action buttons, forms and page layouts to identify and implement improvements that drive conversions.
Monitoring Progress, Adjusting Strategies
Setting SMART goals is just the beginning. Regularly monitor your progress towards achieving these goals using analytics tools and performance metrics. Analyze data from your roofing company advertising campaigns, SEO efforts, and social media engagements to identify what’s working and where adjustments are needed. Collaborate closely with your roofing contractor marketing agency to refine strategies based on real-time insights and market trends.
What Are SMART Goals?
SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound objectives. This framework ensures that these objectives are well-defined and within reach.
1. Specific
Define precise objectives that align with your business aspirations. For e.g. rather than aiming to “increase leads”, specify “increase qualified leads through digital channels like local SEO for roofers and PPC campaign for roofers.”
2. Measurable
What’s your criteria for measuring progress and success? Think about using metrics such as website traffic, conversion rates, and lead generation numbers. Tools like Google Analytics and CRM software can provide valuable insights into these metrics for you too.
3. Achievable
Set goals that are challenging yet attainable. Consider the current resources, market conditions, and capabilities of your roofing company. For instance, if you’re new to Facebook Ads for roofers, start with realistic ad spend and performance expectations.
4. Relevant
Ensure your goals are appropriate to your business objectives. Focus on outcomes that directly impact your roofing business’ growth and profitability. This could include enhancing brand awareness, increasing customer retention, or expanding into new service areas.
5. Time-bound
Establish a clear timeline for achieving your goals. Whether it’s quarterly, bi-annual or annual targets; having deadlines creates urgency and accountability! Allocate specific timeframes for launching campaigns like Facebook Ads campaign or implementing SEO for roofing companies.
Digital Marketing for Roofers – Start 2025 with the #1 Partner in SMART Roofing Marketing
Remember that the key is in aligning these goals with your business objectives and consistently refining your tactics based on performance data. Clear roadmaps and proactive implementation can bring your roofing company growth and profitability in the year ahead.
Contact Profit Roofing Systems, your trusted roofing marketing agency, and schedule your first intro call with Mr. Matt Jacob. We’re ready to discuss personalized strategies tailored to YOUR roofing goals. Hand in hand, let’s start 2025 strong and make every marketing initiative count!
