Hey roofers! Are you looking to dominate your local market? There’s one tool you need to master – Google Business Profile (GBP), previously known as Google My Business. We all
already know how important is to have strong online presence, and your GBP is at the heart of it!
But, do you know why? How can you make the most of it? How do you not get into trouble with Google? You’re in the right place! Keep reading and find out below.
Why is Google Business Profile Important for Roofers?
There are plenty reasons why, and we’ll name just a few.
GBP Is a Great Way to Showcase Your Roofing Work
Imagine this – your potential customer is searching for roofing services in your area. They stumble upon your Google Business Profile. Your GBP is filled with stunning photos of your
completed projects. It has detailed descriptions of your services, and reviews from satisfied customers.
That’s right – you’ve made a strong first impression. And we all know the advantage you got into your hands with first impression.
GBP Builds Trust With Customers
As a roofer, you know that trust is everything in the roofing business. Every homeowner wants to know they’re hiring a reliable and experienced roofer. So keep your GBP updated with accurate information and respond to positive and negative reviews. You should post regular updates, which is a recipe for building a sense of trust and transparency. If customers can see you’re active, engaged, and committed, you’ll be their go-to guy.
GBP Posts Are a Fantastic Way to Keep Your Audience Engaged and Informed
Don’t be shy! Share photos of the recently completed roof. Offer tips and tricks on roof maintenance. Announce that special promotion. These are all posts that keep your profile fresh and relevant. Plus, they’ll help you stay on top of mind for customers who might need your services down the road.
GBP Makes It Easier for Customers to Find and Contact You
This is one of the biggest advantages of a well-optimized Google Business Profile. For customers, it’s super easy to find you and contact you. Plus, your profile appears in local search results, on Google Maps, and in voice search results.
Is it THAT Easy?
No. It’s never easy with Google. Despite all these advantages, getting suspended is never easier if you don’t follow Google Guidelines. That brings us to the next part of this article – how to avoid getting suspended.
How to Avoid Getting Suspended
Getting your GBP suspended can be stressful, but it’s completely avoidable if you follow a few rules.
Don’t Change Your Business Location Address
Google wants to ensure the information on your GBP is accurate and consistent. Frequent changes to your business address can raise red flags. We don’t have to point out that you can’t provide false information, either. But if you need to update your address make sure it’s a legitimate move. Bonus tip: update all related information across the web first!
Don’t Provide False Information
Providing incorrect information about your business can lead to a suspension. It doesn’t matter if it’s a white lie, services, contact details, or even operating hours, don’t do it. Always double-check what you post and keep everything up-to-date.
Build Trust With Google
As much as trust is important with your customers, it’s important with Google, too. Google aims at promoting reliable businesses. If you want to build trust, maintain a consistent and
professional online presence. Engage with your customers, respond to reviews, and follow Google’s guidelines.
Answer All Reviews You Get
Reviews are important part of Google Business Profile. Responding to them shows you care about customers and their feedback. Don’t get discouraged by negative reviews. Take them to
your advantage and address any issues.Thank your customers for positive feedback.It makes them feel heard and valued. This kind of engagement boosts your credibility. It boosts your
local SEO, too.
Follow Google’s Guidelines on Optimizing Your GBP
Google gives clear guidelines on how to optimize your GBP. Make sure you follow them to avoid any issues.
What to Do If You Get Suspended
Despite your best efforts, you can get suspended. If you find yourself in this situation, don’t panic. We know what to do!
Find the Reason for Suspension
The first step is to log in to your GBP. Google will give you a reason you got suspended, which can help you understand what went wrong.
Find a Way to Get Re-Verified
Once you know the reason for the suspension, take immediate steps to address the issue. This might involve updating incorrect information, providing extra documentation or addressing other concerns Google raised.
Contact the Google Support Team and Ask for Re-Verification
Reach out to Google’s support team. Explain your situation, provide any necessary documentation, and request re-verification.
Contact Your Marketing Agency for Help
The best thing you can do is contact a digital marketing agency like Profit Roofing Systems. Experienced professionals will guide you and support you in getting your profile back.
Take Advantage of Google Business Profile
In the competitive roofing world, having a strong online presence is a must-have. Your Google Business Profile is a powerful tool that can help you showcase your work. It can build trust with
customers and make it easier for potential customers to find you, too. So optimize your GBP and turn your profile into a lead-generating machine! Remember, consistency is key.
If you’re ready to take your roofing business to the next level, we’re here to help. Let’s raise the roof together and make your business the go-to choice for homeowners in your area. Contact us now!
