Most roofers slow down their business over winter. The weather is cold, and if you are on a roof during winter, you may fall easily, not to mention frostbite and other risks that winter brings. Overall, we may conclude that during winter, there are a lot of security issues and that winter brings difficult conditions for roofers.
Still, it doesn’t mean that your roofing business should hibernate like a bear or chipmunk (yeap, chipmunks also hibernate) for the whole winter season.
If you have no idea what to do for your roofing business over winter to keep it stable through the year, here are nine helpful and valuable tips.
Keep reading, and thank us later.
1. Be Engaged in Your Social Media Profiles
As we mentioned in our recent post about branding your roofing business through social media, Facebook, Instagram, LinkedIn, Twitter, and other social media platforms have immense importance and can help your business tremendously. They are your FREE PR channels, places where you can connect with your customers and build awareness.
If, by some chance, you don’t have business profiles, now is the right time to create them and start building a brand through social media.
There are several ways to do that, and here are some of them. For example, you can create giveaways and promotional offers, publish all sorts of social media posts, like a post about your company and services, or make a series of helpful posts with roofing tips for homeowners.
The main goal is the same: to connect with your community and present yourself as a trusted and reliable roofer with whom they can get in touch when / if they need roofing services.
Also, not to be forgotten, social media channels are marketing platforms as well, so during winter, you can run social media ads and prepare the business environment for spring when the roofing business is back again. Because of your winter marketing activities, you will strengthen your roofing brand and overcome the competition that hibernates during the winter.
One more winter activity regarding your social media profiles is making a content plan where you will set your content and photo activities during roofing high peak seasons. That way, you will have a clear plan for every day, what to post, what kind of photos you’ll make, and what type of video posts you’ll publish. In addition, these activities and content plans will help you with the overall branding of your roofing business since you’ll not have time to think about that when the roofing season starts, you know that, right?
2. Make Sure Your GMB Listing Is Claimed and Active
GMB listing (which is the abbreviation from Google My Business listing) is your business profile on Google Maps. It’s a noteworthy but often overlooked FREE tool that Google designed to help businesses connect with potential clients.
Through it, you can improve your local SEO presence, and, not to be forgotten, you can build your reputation by using Google reviews.
On Google reviews, your business is ranked by others, not only your former clients and customers but random people (which is a downside of GMB), so you need to be present on those reviews with your answers. In other words, it means that when your business gets a new review, you need to respond to it, but to be able to respond to it, you need to claim your GMB listing first.
If you have claimed it, you can promote your roofing services, present your work through photo galleries, etc.
So, if you don’t know what to do during winter, be sure you have claimed your GMB listing, promoted your roofing services, and answered Google reviews.
3. Start Collecting New Leads Through the Newsletter Form
If you don’t have a newsletter form on your website, make it right away. Through your newsletters, you can present your roofing services, share helpful roofing tips and acquire new customers.
Furthermore, newsletters are one of the best ways of engaging with your future clients since they are already interested in your business; that’s why they signed up for your newsletter in the first place. So, this winter, try this technique and gain new leads/customers for spring to come.
4. Create Blog Posts on Your Website
If you want to establish yourself as an authority in the roofing niche, there is no better way than blogging on your website.
You can provide, for example, winter roofing tips or share general roofing tips for whole seasons, or you can educate your readers while explaining roofing terminology and expressions. The entire purpose is the same – to present yourself as a roofing expert and knowledgeable professional.
5. Get Familiar With Google Ads
Google Ads is Google’s advertising platform for PPC marketing. PPC stands for Pay-Per-Click, which means that PPC marketing is a type of advertising where you are charged when someone has clicked on your internet ad.
It is a powerful marketing tool with enormous advantages over traditional marketing activities since, with Google Ads, you can have tremendous reach, retargeting options, and real-time reports.
If you want to get familiar with this advertising tool through winter, you can attend free online classes provided by Google.
On the other hand, if you are already using Google Ads, you can use winter to prepare your account, analyze data from last season, improve the landing page, and prepare the overall Google Ads funnel.
6. Improve Your Website
There is so much you can do to improve your roofing website. Your website is your online business card, and often, the first impression your prospects get is precisely through it. That’s why it needs to be top-notch.
Use your free time during winter and check how you could improve it. For example, maybe it isn’t mobile-friendly, the web design is outdated, or your roofing website lacks testimonials from satisfied customers. Perhaps there aren’t enough photos in a photo gallery; whatever it is, we are sure there is a place for improvement.
Another thing you can do to strengthen your website is collect testimonials and reviews from your last season’s clients and customers to boost your website’s brand awareness.
Last but not least, if you want to improve your roofing website during winter, you should turn to SEO practices and activities. SEO will bring new leads in spring when the roofing season is starting.
7. Learn How to Use Canva for Better Visuals
Since we have already mentioned photos…If you want a clean and professional design for your images on business social media profiles, you need to know how to use Canva.
Canva is a graphic design platform, quite user-friendly and straightforward, where you can create all kinds of social media graphics and other visual content through Canva’s templates.
So, if you don’t know what to do with yourself while winter is ruling, try Canva and perfect yourself in photo design. Your business social media profiles will be grateful.
8. Improve Your Roofing Skills
Quite the opposite, we don’t think you need to improve your roofing skills; maybe we could have found a more suitable subheadline, but we wanted to draw your attention. What we meant is that you could use wintertime to re-certify yourself or earn new roofing certificates.
9. Create a Business Plan for 2024
A man without a plan is a man without a goal. Therefore, use winter break and set your plans and objectives for 2024 so you can supervise your progress through quarterly strategy and goals.
We hope you find this article helpful and that you will use winter to improve your PR, bring new leads, and learn new soft skills that will help you in your roofing business.
If you find these online tools overwhelming or difficult to understand, contact us, we can help you with the digital presence of your roofing business.