This is indeed a great question. Especially, because fixing a roof or maintaining it can be one of the most expensive things people can do for their homes. That means that when it is time to hire a roofing contractor people will want to know that their money will not be wasted. You can develop trust and present yourself as an expert roofer relatively easily.
All you need are recommendations: online or personal.
For most people, personal recommendations are a preferred method; however, when it comes to roofing contractors, this information can be hard to collect. As mentioned, roofing repairs are not a regular occurrence, so people might not even remember the roofing contractors they hired five years ago. This is where online reviews come in:
All you need is 10+ reviews (5 stars) on your online properties like your website, Yelp profile, Google maps profile (most important one) etc.
According to BrightLocal’s Local Consumer Review Survey, 88% of consumers said they read reviews to determine the quality of a local business and 72% said positive reviews make them trust a local business more. These numbers may be staggering, but they make sense. You work hard for your money, so ensuring it is spent wisely is important. In addition to providing a collective of referrals, online reviews can help consumers see both sides of a story. Most online review forums allow companies to respond to comments. In some cases, this can help consumers understand potential biases or untruthful situations.
Now when we concluded that having online reviews is a must in 2017 let’s talk about how you to generate them.
As I have mentioned, you can place reviews on many places thought out the web: your website, Yelp profile, Home advisor profile, Houzz profile and the most important is Google Maps profile.
If you are ranking in the maps section and you have fewer reviews than your competition, people that are searching for a roofer in your area will probably contact the roofer with the best and highest number of reviews. Business owners usually forget that and they invest in online marketing, position their website on the first page of Google maps and they still don’t receive a good number of monthly phone calls. The reason behind that is they probably don’t have enough reviews.
There are many ways how you can do that
- Ask directly every new client (after the job is done)
- Write email template and contact your previous clients
- Contact them over the phone
- And many more
We advise you give some type of incentive for them (if they leave a review), for example, a $200 coupon that they can share with their friends. This can be a double win, if you are constantly sending out coupons, sooner or later, people will share that coupon with their friends and you’ll get even more clients.
As a roofing contractor, you are probably busy; your clients are busy as well and nobody has spare time to write all those templates, follow up with your clients and make sure they click on the right link.
Many mistakes can be made along the way so we have come up with the BEST and QUICKEST way for you to constantly get new reviews and really dominate your local area.
All you need to decide is what domain you prefer on a REVIEW domain network.
You probably know that there are many types of domains: .com, .net, .org etc. Now you can own a .review domain and setup your review funnel like nobody else will.
The Second part is: all you need to do is share that link with everybody you know, add them on your website and social media account. When they click on the link, it will automatically redirect them to your Google maps review section so it’s super easy and fast for them to leave a review for you.
You can place it on your business cards, flayers, promo material, website and EMAIL SIGNATURE.
If you have a physical location, you can even setup a funnel where when they click on your link and they go to the website, 5 stars rating is already checked. How cool is that!
One more thing I need to add. You can do this for your website, Yelp profile, bbb.org profile etc. (basically any profile you want).
We use this on our business cards also. We put that url beside our website url and it works perfectly.
You can have:
What do you think? Can we agree that this is super easy to use, looks cool and it saves time and will give you a higher percentage of people that will leave a review for your roofing business?
Remember, more reviews = more roofing jobs.
Do you want us to set up a .review domain for you?
For a limited time we will set up your whole email sequence, so you can contact all of your previous clients with one click and ask them for a review.
What are you waiting for? You need to hurry before other roofers in your area purchase the domains you want!
Contact us today: (347) 269-3804