There are many web builder options available out there, but even though they come at an affordable upfront cost, they may not be such a good idea for the long run. Professional web design comes with many perks and benefits, not only when it comes to the long-term cost, but also when it comes to the success of your business.
Professional web design can bring you profit, more leads, more traffic, and more conversions in the end. Let’s take a look at how these two options differ and why you should opt for professional design services.
What Do You Get With a Web Builder?
Even though you can build a decent web page at an affordable starting price with a web builder, it might not be not such a good idea for your business. You need to have a highly functional and unique page, a quality page that will grab attention and drive traffic. Your web page can make you or break you, some would say. And using a web builder can break you in the end.
Here is why:
- It’s not professionally designed
You will not be able to optimize the conversion design how it is needed.
- Generic
Many people use the same templates. You risk being unoriginal when using templates from website builders.
- Poor SEO
Most web builders do not offer powerful tools for Search Engine Optimization.
- Lost potential sales
If your website looks unprofessional, users will turn to your competitor and you risk losing potential sales.
- It can be frustrating
Working within a rigid framework can be frustrating as it will not be easy to achieve the vision you have.
- Time-consuming
Creating a good looking site will take some time that either you or your employees need to put in. Keep in mind that time is money.
Why Choose a Professional Web Designer?
Hiring a professional to create your web page comes at a higher upfront cost but with good reason. It is one of the best investments you can make, and also one that will result in higher ROI. You will get a functional and professional web page that will amaze your customers, it will be one of a kind, and you will have ongoing professional support in its maintenance and optimization.
Here are some of its main advantages and tips:
- Unique design
By using a web designer, you can customize your website as much as you want. Your site will be unique and original and won’t look like a cheap template.
- Optimized for conversion
A good web designer will know how to structure the design to create a clear conversion path.
- SEO optimized
For search engine optimization, relevant keywords and tags are needed on your website to rank higher on Google. A professional web designer knows what is required for SEO.
- Ongoing support
When a problem pops up, like when it is time to update your DNS, you can contact your web designer to solve the problem for you, whatever it may be.
- Saves time
By hiring a web designer, you don’t have to spend your time learning new skills that have nothing to do with your profession, but you can focus on other aspects of your business.
Conclusion
The purpose of your website is to make money. With web builders you can get a quick free website, but that will not really serve its main purpose or result in conversions. In most cases, web builders are more for hobbyists, bloggers, solo entrepreneurs, etc., while web designers will do a professional, quality job, provide help, support, a long-term solution, and turn your website into a great investment.
Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.
