Nowadays, if you are starting a professional business, then it is crucial to have a website. The design of the site will determine the way your website functions and looks.

If one wants to create a unique website for small business, then it is best to hire a professional website designer to do it for you. However, you also have the option to design the site yourself by using off-the-shelf software or by choosing an online website design tool.

Here are some great tips to keep in mind when designing your website.

 

Remember the Main Elements of Web Design

  • Layout

The layout of a website includes and focuses on the arrangement of text, graphics, and ads on your site. A good layout design needs to be balanced, consistent, and easy to use.

  • Color

The color of the website depends on your taste, the purpose of the site or your clientele. Colors can help convey the personality of your business or brand.

  • Graphics

Graphics are there to enhance the web design visually. They include photos, logos, clip-arts or icons. However, it is important to incorporate graphics without making the website to slow to load.

  • Fonts

Playing around with various fonts can also add some personality to a website. And because certain web browsers can only read a select number of fonts, it is best to work within the web-safe font range.

  • Content

Content should be relevant to the website to avoid the chance of confusing the reader. By creating quality content with relevant keywords, you increase the optimization of the site for search engines.

 

Create a User-Friendly Web Design

Certain factors need to be kept in mind when creating a website for the end-user.

  • Navigation

The menu bar, drop down bars, and other navigation tools will help the user to move around the different areas of your website. Keep these navigation points straightforward so that the user can easily and efficiently move around on your site.  

  • Multimedia

Multimedia might increase the time visitors spend on your webpage. Things like related videos or audio can be added to the website.  

  • Compatibility

If you want to increase views on your website, then you need to make sure that your web design will perform equally well on different browsers.  

  • Interactive content

Comment boxes and polls can be added to a webpage to increase the activity of the users on your website, while email forms and newsletter sign-ups can turn visitors into potential clients.

 

Conclusion

Anyone with some basic computer and internet skills can easily create a website with an online website design tool. However, it does not mean that you will receive instant traffic from the day your site is up and running. For constant traffic, you will need your website to be on the first page of Google, and for that, some SEO practices need to be put into action. Either way, having a well-functioning website is an excellent start for marketing your business or brand.

Matt Jacob

Matt Jacob

Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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