Whether you’re a casual social media checker or obsessed with all things tech—hey, even if you’re a roofer, it happens!—you may have seen your fair share of unique websites while traversing the online world. You may also have noticed that each website design has its own personality, in the form of fonts, colors, themes, and content—so where would one even start if they wanted to make their own personal page in their own corner of the internet?
At Profit Roofing Systems, we’ve been in web development for years, and we know a thing or two about developing websites for roofing companies like yours. Keep reading for some nuggets of wisdom in making your own SEO-friendly website!
Choosing Your Brand’s Aesthetics
Before even forming a glimpse of your own roofers website design in your mind’s eye, you absolutely need to think about the overall aesthetics and look of your business’ brand! Take a look at other roofing websites—what color scheme are they using? Do they have a unique logo, recognizable even from a distance? Most importantly, what do you see when you think of their name?
Plenty of our customers have a two-tone color scheme, like blue and white or gold and black. This color scheme follows them throughout their branding, and can be seen on their logo, website design, car wraps, merch, and more. You’ll want to find the same thing for yourself—two colors, ideally, that complement each other. After all, it’ll be the first thing that catches a visitor’s eye!
You don’t need a degree in color theory for this part—there are plenty of websites out there that can help you pick colors suited to your tastes, such as Canva. Try out Canva’s free color palette tool and see what you come up with!
Mobile Responsiveness and Fast Loading Speed
Having an aesthetically pleasing website is all well and good, but if it takes even a second longer for a page to open, or if everything’s cluttered and takes up space and is hard to read on a small phone screen, you’re going to lose potential customers fast. According to ConsumerAffairs.com, as of 2024, “[a]lmost all Americans (97%) own a mobile phone. […] About nine out of 10 of Americans own a smartphone.” Americans also “[…] spend 4 hours and 30 minutes on their mobile phones and check their phone 144 times per day.”
Now, more than ever, it is absolutely pertinent to have a mobile-friendly website and a fast loading speed. Always optimize the content and speed of your website before anything else!
SEO Optimization and Clear Call-to-Actions
You may be the best roofing contractor in your neighborhood, but that pretty much means nothing if nobody knows it! This is where SEO and call-to-actions come in. SEO (aka search engine optimization) is the process of improving your website in order to increase its visibility to consumers online without the use of paid advertising. SEO is key to a company’s web development; writing the right content using the right keywords can hit all the benchmarks of a successful website and get your name out there.
(By the way: having a visually appealing, fast-loading, mobile-responsive, accessible website is all part of SEO!)
Call-to-actions (aka CTAs) are, well, a call to action! These are buttons that can be found throughout a website’s pages in order to entice people to make a call, fill out an online form, request a free quote, and more. A clear, concise way of getting in touch with your company is of utmost importance when designing your site.
Accessibility
One in four adults in the U.S. has a disability. Creating a website that accommodates everyone’s different needs can go a long way to getting you seen on search engines—not to mention building a positive reputation with your customer base!
Here are just a few ways you can make your website accessible to everyone:
Color Contrast
Make sure the text and background don’t clash and are legible and easy to read.
Descriptive Headings
Use descriptive headings in order to help people with screen readers or other assistive devices orient themselves and find specific content on your page.
Alt Text
Implement alt text on your website’s photos. This text should be a brief and accurate description of the photo’s subject. Devices such as screen readers can read an image’s alt text out loud to those who need it.
Captions
Write captions for any and all videos that may be uploaded to your site.
Clear Navigation
Everyone should benefit from a clear, navigable page! Make sure people can find what they’re looking for quickly and easily.
Roofers and Website Design: Don’t Let Inexperience Hold You Back!
Having a rough time getting inspired? If you’re more suited to the hammer and chisel than the 1’s and 0’s of building a website script, then you may need to consider hiring an agency to create a website for you instead.
For that, there’s no one better equipped for the job than Profit Roofing Systems. Not only are we a digital marketing agency, but we have been fully dedicated to the roofing industry for over 7+ years now. We’re intimately familiar with the ins and outs of this fast-paced market! While other agencies may trip and flounder when it comes to roofing, we hit the ground running as soon as you hire us.
Make the best choice for your roofing business—book a meeting with our founder, Matt Jacob, for a personal 1-on-1 session, and let’s help dominate your area with a slick, sleek website!
