The holiday madness is behind us and hopefully, you’ve had enough time to get some rest, relax, spend quality time with your family, and reboot.

Now it’s time to get busy again, so let’s take a look at what’s been going on in the industry lately.

Luckily, December was pretty calm, no big tremors to worry about. Google and Facebook were nice enough to let us enjoy the holidays in peace. 

They mostly released some improvements, with no bigger updates – they left the juicy stuff for January (which you can read about in our next Industry Update).

For now, let’s ease back into business with some light changes, good news, and a few presents from Facebook. Read on!

The holiday spirit made a stop at Facebook as well and left us some presents! Three new tools to help us analyze your campaign results more accurately so that you can eventually reach even more users!

With Cross-Account Reporting, you’ll now have all your data, from all the ad accounts in one place – no more time wasted on building the reports manually. 

You can now also create Custom Metrics and track any additional data or the data that interests you the most – and apply them to all of your reports.

And final present – Conversion Path Reporting, where you can track and analyze what your users did before making a purchase – i.e. which channels and devices they used. This is crucial in discovering the best ways to convert your users.

Now, after showering us with good news, Facebook also announced one that might be more on the bad side – just to even things out. 🙄

    There is not much info yet, but Facebook is planning on limiting the number of ads that your page can run at the same time. We’ll keep an eye on this and see how it affects you once it’s fully rolled out.

    For more information, check full articles:

    Those of you who managed to squeeze in some work during the holidays and went to check your Search Console may have been unpleasantly surprised. Was that a drop in clicks that you saw in December?! 

    Don’t worry, we didn’t slack off, it was only a bug in the reporting!

    And what better way for Google to apologize for this mishap than to make some additional improvements. 

    So, in order to compensate for the inaccurate reporting data, Google updated its Search Console with the ability to report more accurately on indexed pages in the Index Coverage report.

    And that’s not all! You will now also be getting fresher data for both the Search Performance and Discover data reports. They’ll be less than a day old.

    For more information, check full articles: 

    There were some good news with Google Ads as well!

    We’ll now be able to spend less time trying to figure out why certain performance changes happened in your campaign because Google Ads will provide us with explanations

    This means less time spent on diagnostics and more time spent on optimizing your ads, getting you more clicks and clients.

    For more information, check full articles: 

    Now that you’re all caught up, let’s keep up the good work and continue to dominate together!

    If we can help you with something or you have any additional questions, feel free to contact us anytime!

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    Matt Jacob

    Matt Jacob

    Matt Jacob has been in the marketing business since 2008, working exclusively with roofers for more than 5 years now. He has come to know all the tricks of trade inside-out and he is committed to helping roofers by sharing some of the most important ones. Find out where your best opportunities lie, as well as which challenges lurk out there for roofers – all in his detailed blogs.

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